Evaluating Human Capital & Entrepreneurship in Thomas Cook Group Plc

This report provides an analysis of human capital management and entrepreneurship within Thomas Cook Group Plc, a global travel company. It evaluates the company's approach to human resources, its introduction of a new 'Travel Master' application, target market strategies, and financial planning. The report explores business opportunities, including a SWOT analysis and Porter's Five Forces model, to assess the viability of the new application. Marketing strategies, including social media and print media, are discussed, along with financial considerations for launching the application. The report concludes by emphasizing the importance of effective human resource management in achieving the company's long-term goals. Desklib provides access to this and other solved assignments for students.

MANAGING HUMAN CAPITAL AND
ENTREPRENEURSHIP

1. Executive summary
From the above report, it can be evaluated human is the effective capital of
company which assists to grow operations and functions in different part of
the world. It also improves business functions and operations in systematic
way. Essential entrepreneur take resources which assess fund for incorporate
new product and services at workplace. The company introducing travel
master application through they can provide detail information about products
and services which they introduce at workplace. In addition to this, they are
selecting target market in which they introduce new product or service.
Innovative product of the business can be access from smart phones and
locate at different places of the nation.

2. Company overview
Thomas Cook Group Plc is the global travel company which exist in UK
market. This company is listed in London Stock Exchange. They are doing
operations as British travel business. This company incorporated in 2007 and
they are providing services as tour operators and airlines based industry within
the UK, Germany and Belgium. They are providing wide range of products
and services which influence to customer towards the enterprise. With the help
of effective services and products, the chosen business can influence customer
and attract them towards the company. From last several years, they are
providing well and effective services to their customer so that it assists to meet
with objectives and goals in systematic way.

CONTINUE...
In addition to this, there are different types of tour operators are exist who
are providing same types of tour services through bring innovative products
and services at workplace . With the help of innovative products by the chosen
organisation, assist to improve services such as new destination, attract more
customers and their positive feedback towards the business operations. In
current trends, the company is providing different packages through collect
feedback from different customer so that it will beneficial to make innovative
products and services within the market. With the help of innovative products
and services, travel business can carry their functions in different areas of the
globe. In this aspect, they can make sure that effective HR planning and
recruitment process for different candidates can enhance profitability and
positive results at workplace.

3. Business opportunities
Proposed new product and services
In order to make effective functions and operations, it is very important for
Thomas Cook Group Plc to establish their new product and services within the
market. In this aspect, they can deal with different element which assists to
attract more customers. They have to launch their master application which
assists to attract more people . This is because, it assist to gain information
about the company. With the help of apps, every customer can easily enhance
their knowledge regarding the company so that it will beneficial to gain more
outcomes and performances within the environment.

Target market
Thomas Cook Group Plc has main target to attract high class people in
different areas of the world. Therefore, they have used effective marketing
strategy which assists to grow outcomes and operations in the business . They
have used promotional campaign that provides valuable information to attract
various customers at workplace. In this way, they can easily enhance their
profits and revenue at workplace. Application which is introduces by the firm
establish valuable information which is related to location of the business . As
results, the chosen firm can easily determine information which assists to
create booking by many customers.

Unique selling point and value which deliverable of proposed
product and services
Thomas Cook Group Plc has strong position within the market which
determines effective results and performances. Their USP assist to attract high
class people within the company through providing different types of products
and services. Main USP is achieving thorough launching new product at
workplace . Master application provides valuable information about
destination and customer as well so that it will beneficial to attract customer
towards the organization. Innovative products and services demonstrate
through technology which attractive through collecting information related to
competitor.

Window of opportunity
SWOT analysis
In order to introduce new application within Thomas Cook Group Plc,
following strength, weaknesses, opportunities and threats consider at
workplace:
Strength
It assists to attract various customers from different areas of the nation and
outside the boundaries.
It also frame detail information which is related to the place and destination
of the country and nearby historical aspects.
It also helpful to tourist to find new routes and detail information related to
the destination
Weaknesses
It requires high quality technology which can only access by high class
people.

Porter five forces model
Bargaining power of buyers (High): In the market, bargaining
power of customer is high because there is large number of
people who have distinctive requirement and needs from the
business services. As results, Thomas Cook Group Plc is unable
to demonstrate their functions and operations as per the each
customer requirement . In this situation, they have to understand
about their customer demand and requirement and then establish
product and services. It will assist to capture market in an
effective way.
Threat of substitution (Low): It is low in market because
packages cannot substitute by the different firm. Thus, the chosen
firm can easily sell their packages to different customer.

4. Marketing strategy
This strategy is adopting by Thomas Cook Group Plc to incorporate their
master application. In this way, they are introducing their application in social
media, banners and advertisement in different part of the world. It creates
awareness of customer regarding business operations and outcomes. Different
types of smart phone owners and travellers can easily search their destination
for assessing profitability at workplace. They can check continuous regarding
place in which people want to visit. With the help of effective marketing
strategy, the company can promote their products and services which assist to
customer for downloading the application for booking of flights and hotels.

CONTINUE...
In this way, following marketing plan can be follow by the company:
Motivate individual
Within the chosen organisation, management determines their roles to
encourage each individual to promote new product and services. It will assist
to create knowledge of employees to provide additional discount in services
and products As results, Thomas Cook Group Plc can introduce their
customer in new product and services with sharing application.
Awareness
In addition to this, the chosen business needs to create awareness regarding
products and services to their customer with influencing them. In this aspect,
master application can be introduce towards customer with effective packages.
As results, it assists to enhance market share and provide high quality services
at workplace.

MARKETING TOOLS
Following are different marketing tool that can be used by the
company:
Social media marketing
It is the effective tool which assists to promote application in different
areas of the world. Thus, promotion can be maintains that create more
profitability and effective performances . Management of Thomas Cook
Group Plc using effective tool for marketing the products and services
of company.
Print media marketing
Print media marketing of the cited firm determines promotion with
application which can be done in different elements such as
magazines, newspapers, banners, etc. . These elements assist to
Thomas Cook Group Plc to enhance their profits and revenue.