Business Health Check: A Comprehensive Analysis of Thomas Cook

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BUSINESS HEALTH CHECK
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Contents
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................4
A-INTRODUCTION.............................................................................................................4
B-OBJECTIVE......................................................................................................................4
C-SWOT ANALYSIS............................................................................................................5
PESTLE ANALYSES............................................................................................................7
D-DIFFERENT TYPES OF FACTOR WHICH WILL IMPACT IN THE BUSINESS
ORGANIZATION.................................................................................................................9
E-EFFECTIVENESS OF THE BUSINESS........................................................................11
F- IMPROVEMENT IN THE ORGANIZATION ON THE BASIS OF SWOT, PESTLE
ANALYSES.........................................................................................................................12
G-BUSINESS PLAN FOR IMPROVING THE BUSINESS..............................................12
ACTION PLANNING.........................................................................................................13
TIMESCALE.......................................................................................................................14
H-CONCLUSION................................................................................................................14
TASK 2....................................................................................................................................16
I- INTRODUCTION............................................................................................................16
J-SOME SELECTED SKILL OF KEY MANAGER AND THE CURRENT STAFF OF
THE ORGANIZATION.......................................................................................................17
STAFF SKILL AUDIT........................................................................................................18
SKILL GAP ANALYSES....................................................................................................19
K-SOME TRAINING ARE REQUIRED FOR IMPROVING THE SKILL OF STAFF IN
THE ORGANIZATION.......................................................................................................19
L-CONCLUSION................................................................................................................20
CONCLUSION........................................................................................................................21
REFERENCES.........................................................................................................................22
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INTRODUCTION
In the first task, this assignment shows that nowadays travel and tourism is the most
important sector in all over the world. With the help of a passenger, the industry will improve
the time ranging from the first stage. In most of the country, the travel and tourism sector is
one of the famous management systems which are spread in a huge area. The set objective of
the business will be implemented for planning, evaluating market condition, implementation,
and control of various activities. Most of the travel and tourism sector maintain some of the
operations through which they will gain more profit. On the other hand, they try to satisfy
customer needs and wants at a reasonable price.
On the basis of the latest analyses, this is analyzed that the impact of the current and recent
trend in the organization are affected through which the organization can develop its services
in the tour industry. This report will identify the skill of the employee and the manager which
will very useful to the business. There are many different types of the skill of the manager
and the selected staff was identifying in this report. Through skills, gap analysis organization
will achieve the long term objective. On the basis of this report, the current skill of the
manager and employee are compared for achieving the long term objective of the business.
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TASK 1
A-INTRODUCTION
That is why the Thomas cook group try to conduct some of the operations management
assignments in most of the area. Through this, they can easily identify some of the trendy
effects in the tour operational industry (Agrawal, 2016). With the help of this report, the
holiday package will improve in a very effective manner and they also try to find out some of
the exact ways of working in the organization which is adopted by the tour company. In most
of the country, the travel and tourism sector is one of the famous management systems which
is spread in a huge area.
All over the world, Thomas cooks is one of the British global travel company. The founder of
this company was Thomas Cook; he founded this company in June 2007. They have a
various number of tour operator which includes Thomas cook (Agrawal, 2016). This
company is also known as a public sector company. Their main headquarters is in London.
Related to the travel agency, this group provides many different services to their target
audience. As per the latest analysis, its operating income is £250 million.
B-OBJECTIVE
 With the help of the different product, they reach out to the wider market
 Different types of media are used for promoting their product in front of their target
customer. Promotion of the product is the best activity to attract the attention of the
customer (Agrawal, 2016). The promotion will help to increase the sale of the product
in the market.
 They try to approach the customer and client
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 With the help of promotional activity, they provide some information about various
products for their target customer so that they will satisfy the customer need and
wants (Agrawal, 2016).
C-SWOT ANALYSIS
The founder of this company was Thomas Cook; he founded this company in June 2007.
They have a various number of tour operator which includes Thomas cook. Their main
headquarters is in London. Related to the travel agency, this group provides many different
services to their target audience. As per the latest analysis, its operating income is £250
million (Ali, 2015). This company is also known as a public sector company. Here is the
SWOT analysis of the Thomas cook.
Strengths
One of the largest companies in the world- Thomas cook is one of the largest
travel companies all over the world. They offer several multiple services which
are basically related to the airline, fore and much more.
Affordable and accessible – Thomas cook provides such a reasonable price of
services which will be affordable for each and every individual person in the
country (Ali, 2015). If the organization is providing the cheap price of services to
their target audience then more and more customers will attract and the revenue of
the company will increase.
Availability of customization and flexibility - As per the individual need of the
customer, the Thomas cook company provide many different types of services
who will handle the customization and flexibility option (Ali, 2015).
Increased brand awareness by associating with international sporting events
they do much promotional activity to generate brand awareness in front of others.
To increase brand awareness in front of customers they have also been a major
sponsor of some events like a football club (Ali, 2015). Through this, they will
also increase the brand value of the company in the market.
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Weaknesses
Limited market share due to the intense competition- Due to tough
competition in the market the company has to face many problems. They have
to face lots of problems also because the travel industry is one of the huge
services industries all over the world.
The growth of competition increasing on a regular basis simply means that the
market share of the organization is limited (Birkeland, 2017).
Opportunities
Growing travel industry- On the basis of the latest analysis the Thomas group is
one of the largest travel industries all over the world which is a huge opportunity.
They serve their service at the right place at the right time.
Expand globally - due to one of the largest services provided by company
Thomas cook provides a good opportunity for those who are other than that
geography (Birkeland, 2017).
The Thomas group also provided many offers and online bookings to their
customers for all equal tour packages.
Threats
Growing competition from low-cost service providers - the Thomas Company
has to scan or understand the pricing policy to handle the difficult situation. With
the help of this threat, the organization will easily and quickly reduce the market
share of the company (Birkeland, 2017).
Government regulations are dynamic- Due change in the government rules and
regulations the company has to face many different types of challenges that will
affect the industry
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PESTLE ANALYSES
The microenvironment of the organization is identifying with the help of pestle analysis. This
is one of the strategy tools which are used in the organization. PESTEL simply means
Political, Economic, Social, Technological, Environmental & Legal factors. This will highly
impact on the macro environment of Thomas Cook Group Plc (Hall et al., 2015).
PESTLE will impact on each and every individual firm with competitive advantages or
maximize profitability. On the other hand, the Thomas group face many different challenges
in the organization so with the help of PESTLE analysis they can easily operate the
challenges (Jimura, 2018).
Political Factor
In the organization, political factors play a very important role. In more than 12 countries the
travel and tourism groups are exposing themselves in the different types of the political
atmosphere and some of the political risks. Some of the political factors will give some
benefits to the organization and some are quite diverse in nature (Hall et al., 2015). Due to
many changes in the market the political risks vary. The proper way of risk can be identified
with the help of the political environment.
Economic Factor
The aggregate demand and then aggregate investment in an economy is identifying with the
help of the economic cycle. Some of the microenvironment factors which will affect the
organization are inflation rate, saving rate and many more (Hall et al., 2015). On the other
hand, the microenvironment factors such as completion in the market will have a positive
impact on the organization. This group has to focus on some of the factors that should be
considered in the organization. The organizations have to analyse how the ecosystem of the
country is stable or not.
Social Factors
In the environment, the culture of the society and the way of doing work in the organization
will impact the culture of the business (Hall et al., 2015).
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Technological Factors
Now a day’s most of the organizations are using new technology in this competitive
market. Due to new technology the pricing structure of the company is increasing. This is
very important that the organization have to innovate new things in there organization on
a regular basis (Hall et al., 2015). This is done not for increasing or maximizing the
profit, this is done because they want a better future.
Environmental Factors
In the country, there are different types of industry that hold the various type of
environmental protection. All the norms related to the organization tell the motive of the
other companies and how the security becomes the target group are neglected due to
decreasing in environmental conscientiousness (Hatipoglu et al., 2016).
Legal Factors
This is the last factor which will make a huge impact on the Thomas group. Thomas cook
group make their policy their own are not sufficient for effective protection. The firm has
to analyse its legal factor before entering the market. They have to protect their data
(Hatipoglu et al., 2016). They make some of the employment laws and health and safety
laws for their customer. The organizations have to make a different policy ton different
type of group of peoples.
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D-DIFFERENT TYPES OF FACTOR WHICH WILL IMPACT IN THE BUSINESS
ORGANIZATION
Political factor
Thomas cooks group focus before starting their new business in the market that is given as
follows:
 Regulation on import and export of products and services
 Pricing regulation
 Taxation (Hatipoglu et al., 2016)
Economic Factor
Some of the different factors will affect or make a huge impact on aggregate demand,
aggregate investment and the business climate, in a normal way. They try to maximize the
profit of the company with the help of limited resources (Hatipoglu et al., 2016).
Macroeconomics is some of the factors of the PESTLE analysis.
Social Factors
Some of the social factor that will impact on Thomas cook group that is:
 Leisure interests – Thomas cook group specially target to give huge support to the
experimental product and services to their target customer. Most of the time the
organisation prefers to satisfy the customer need and wants with high preference and
expectation (Hatipoglu et al., 2016).
 High services- on the basis of last analysis this analyses that that most of the
customer getting huge services. With the help of this, investment in public services is
increased.
 Media- In market media play a very crucial role in promoting their product. They try
to influence more and more customer so that their sale will increase (Jimura, 2018).
In the organization, traditional media and social media are increasing very fast due to
this Thomas cook make a very effective marketing network.
 Behaviour-related with health and safety- due to an increase in the liberalization
the behaviour related to health and safety is decreasing. The company always try to
stay away with this type of nature because they have to face many problems.
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Technological factors
Some of the technological factors that will influence the Thomas cook group are:
 Thomas cook group always try to gain more profit with the help of new technology.
This will gain more fame in the industrial area (Jimura, 2018). The managers of the
company have to analyse the level of the popularity that how quickly that product is
growing in the market. And on the other hand, the competitor revenue will mix up
with others.
 The organization also analyse how the easily and quickly the new technology will
diffuse different type of firm (Jimura, 2018).
 They also analyse how the new technology will improve the production in the
organization and also analyses which kind of product is an offer to their target
customer. If this type of changes is excellent then they will easily compete with the
other firm and different types of firm in the industry have to suffer many problems
(Jimura, 2018).
 If the organization is using new technology in their organizations then they have to
pay more cost. If the number of profit is more than they have to do reinvestment in
research and in the development department.
Environmental Factors
Some of the environmental factor that will affect the Thomas cook group in the market.
That is:
 Weather condition will highly impact on the Thomas Cook group. After
analysing the weather condition of this group the manager of the company tries to
manger the transportation (Jimura, 2018). Transportation is related to the resource
and the finished good. In the case of monsoon, the delivery date of the product
changes.
 Due to the change in the climate import and export of the product will affect
more.
 The environment habit of the company is managed with the help of different law
which will make a high amount of waste product.
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Legal factor
The legal factor that will impact on the Thomas cook group is:
 As per the early discussion the Intellectual property laws and other data protection
laws are used in the organization. If the organization loses the competitive edge in the
organization then they have to face many problems. And due to this, the chances of
failure is high (Jimura, 2018).
 The government of the nation build some type of laws for the protection of their
employees and give confirmation related to the services which are provided by them.
E-EFFECTIVENESS OF THE BUSINESS
As per the analysis, the organization analyse the effectiveness of the business in different
sectors.
Product and services
Thomas cook is the commercial mass tourism in pioneer. They invent some series of
coupons. With the help of this, they exchange their services and some product at
accommodations. Most of the coupons are provided to the customer so that they use their
goods and services in a huge manner (Langer et al.,2016).
They provide much different type of packages, like travel, food insurance and many more.
Product and services are making a huge effect on the Thomas Cook group. The organization
provides many different types of services to their target audience due to which the sale of the
organization will increase rapidly.
Marketing
Thomas cook group use the marketing mix to sell there product and services to their target
group (Langer et al.,2016). As the Thomas cook group provide much different type of
services to their customer. The customer wants a good quality of the product at a cheap price.
In the form of the physical store and online store, the Thomas cook provides many different
products. Through this, the customer is more flexible to purchase any product.
With the help of promotional activity the organization tries to attract more a more
customer(Langer et al.,2016). They use many different types of media through which they
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can attract more customer. Sale of the product is more effective in business. All the P’s in the
marketing mix make a huge impact on the business.
F- IMPROVEMENT IN THE ORGANIZATION ON THE BASIS OF SWOT, PESTLE
ANALYSES
Long term objective of the business
Their main objective is to reach to the large scale of the market. They will reach to their
target audience with the help of distributing the different product in various areas. On the
other hand with the help of promotional activity, they want to reach to their target audience
(Langer et al.,2016). They promote their product and services with a different strategy.
Thomas cook main objective is to approaches some of the customer and client with the help
of a promotional activity. They try to give proper information related to the product to
different segmentation of the customer.
G-BUSINESS PLAN FOR IMPROVING THE BUSINESS
The goal and objective of the business are written in a formal written document. With the
help of this document, the organization can easily conduct business activity into various
departments. With some time period this type of work is finished (Langer et al.,2016). With
the help of this, the nature of the business can be identified. Some other different factors
which are identifying with the help of business plan that is especially the background of the
business, financial condition of the organization and some different strategy that is
implemented in the organization to gain more and more profit (Lew, 2014).
In the organization, the need and the wants of the customer must be identified. The Thomas
cook group provides some different type of offers to their target customer so that they will
attract more and the revenue of the company will increase rapidly (Lew, 2014). Some tables
are also required for this type of plan. In that table, some relevant information is given like
material bill, a list of the price and the demand and the supply of goods and services.
Marketing
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