Thomas Cook PLC: Business Performance and Industry Analysis Report

This report provides an in-depth analysis of Thomas Cook PLC within the context of the UK travel industry. It begins with an executive summary highlighting favorable industry trends and Thomas Cook's strengths, such as its ability to offer competitive pricing and partnerships with various brands. The...Read More

MANAGEMEN
T

EXECUTIVE SUMMARY
• From the different statistics and reports, it can be
identified that there has been favourable growth and
sustainability related trend for the different travel
organizations in the United Kingdom
• The main aim and purpose are to analyse the growth of
the company in a proper manner to gaining strong base of
customers. The different excellence and criticisms related
factors have been discussed that helped in identifying the
overall effectiveness

ANALYSIS OF UK TRAVEL INDUSTRY
• From the statistics and figures of 2016,
travel industry of United Kingdom has
made a huge level of contribution
amounting to 217 billion pounds to
economy of UK
• Moreover, the different travel agencies as
well as reservation related services have
been generating forty billion pounds of
revenue from the year 2013

GROWTH OF UK INDUSTRY

CONTD…
• Cumulative annual growth rate of
travel as well as tourism market in UK
will reach 3.8% till the year 2025
• Domestic kind of travelling is the most
significant contributor of travel as well
as tourism industry which has been
worth more than 25 Billion British
Pounds

OVERVIEW OF THOMAS COOK PLC
• Thomas Cook PLC is one of the United
Kingdom based travel companies which was
found in the year 2007 and it was done
through merger of Thomas Cook & Son,
MyTravel Group PLC and Thomas Cook AG
• Thomas Cook PLC is listed in London and
Frankfurt Stock Exchange and the respective
group owns various tour operators such as
Airlines, Air tours and so on (Watchdog 2019)

CONTD…
• Range of products and services
include scheduled and charter
passenger related airlines, different
packages related to holidays along
with resorts or hotels
• There are 22000 employees and the
company have their operations in
more than fifteen countries

EXCELLENCE FACTORS OF THOMAS COOK PLC
• Accessible and Affordable-
Thomas Cook tries to offer the
different kinds of products and
services to customers at lower price
than competitors. The partnership
with reputed brands helps them in
providing the customers with the most
proper and effective services and it
helps them in managing their business
more effectively.

Contd…
• Proper Flexibility and Customization-
It is the other factor which is the excellence of
Thomas Cook PLC. There are different kinds of
flexible options made available for the customers and
due to the same, the company has been becoming
the favourites of the people. Through adopting the
customization process, it helps the different clients
in saving their money as the different travellers have
the facility along with option to analyse the service
which is offered by them (Boniface, Cooper and
Cooper 2016)

ANALYSIS OF CRITICISMS OF THOMAS
COOK GROUP PLC
• Damage in the Reputation of Brand
Image of Thomas Cook PLC
It is the first and foremost damage and
criticism which has been faced by Thomas
Cook PLC wherein it has been noticed that the
company did not have any effective health and
safety procedures for the welfare of the
different employees and due to which it affects
the morale of employees negatively (Murray
and White 2005)

Contd…
• Autocratic Leadership
It is the other factor of criticism that affects the
growth and brand image of the company
negatively in comparison to the other competitors
present in the market. It has been noticed that
the CEO of the company Thomas Cook PLC
followed the autocratic leadership wherein he
tried to include all the ideas which he felt is right
and there is no such inclusion of the different
kinds of viewpoints of the employees working in
the organization (Marketing 2005).

PROPOSITION OF NEW TRAVEL
COMPANY
• Gateway Getaways is one of the new and proposed travel
companies which will be meeting the needs of the
employees as well as customers present in the market
• The main business strategy of the company is to recruit
a proper and professional team along with provision of
good quality custom related designed travel related
packages which will cater the needs of the customers in
an appropriate manner
• Proper development of the enthusiastically satisfied
customers all the time is the other approach which will
be designed by the company Gateway Getaways as it will
be enhancing the overall effectiveness of the company

ANALYSIS OF EXCELLENCE OF
GATEWAY GETAWAYS
• Firstly, there will be inclusion of the timely response
to the requests to the different customers is the first
and foremost aspect which should be followed by
company as it will be appropriate in managing
positive brand image of the firm
• Solid along with fruitful strategic alliances is the
other approach which should be followed by the
company as it will be enhancing the growth of the
company wherein the different stakeholders will be
included such as travel agencies along with hotels

CONCLUSION AND RECOMMENDATION
Conclusion
• Therefore, it can be concluded that Thomas
Cook PLC is one of the largest tour operators
which has their presence in all over the
world and is based in United Kingdom.
• Furthermore, the market trends are treated
as the positive aspect for the growth along
with generating huge sustainability for the
company

Contd…
• The company has been doing extremely well in
managing the different operations in the company
and it has helped the company to offer the different
kinds of services to the customers in a better
manner than the competitors which are present in
the market
• There is huge customization available for the
customers in the market due to which it has helped
them in becoming more competitive in operations
and it will be beneficial for the overall success of the
company and it is appropriate for growth

Contd…
Recommendations
• It can be recommended that the companies need to have
proper control on the health along with safety of the different
employees working in the company
• The proper training and development related activities is
required to be incorporated by the companies for providing the
different kinds of aspects related to health sand safety of
employees that helps in managing the overall effectiveness of
the company and managing the operations successfully
• The professionalism and commitment are the two major
approaches that should be maintained by the companies as it
will be enhancing the flexibility of the company and gaining
competitiveness in the market

REFERENCES
• Boniface, B., Cooper, R. and Cooper, C. 2016. Worldwide destinations: The
geography of travel and tourism: Routledge.
• Cook, T. 2011. Thomas Cook History. Retrieved.
• Cook, T. 2019. Thomas Cook Partner Brands [online]. United Kingdom:
Thoma Cook Group PLC. Available at: https://www.thomascook.com/brands/.
• Hill, A. 2015. Thomas Cook review underlines profound management malaise.
Profound Managment [online]. Available at: https://
www.ft.com/content/69fc1cf8-8158-11e5-a01c-8650859a4767.

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