Thomas Cook PLC: Business Performance and Industry Analysis Report

This report provides an in-depth analysis of Thomas Cook PLC within the context of the UK travel industry. It begins with an executive summary highlighting favorable industry trends and Thomas Cook's strengths, such as its ability to offer competitive pricing and partnerships with various brands. The report then delves into the UK travel industry's contribution to the economy, followed by a detailed overview of Thomas Cook PLC, including its history, services, and operational scope. It examines the company's excellence factors, such as accessibility, affordability, flexibility, and customization. The report also addresses criticisms, focusing on brand image damage and autocratic leadership. A proposition for a new travel company, Gateway Getaways, is introduced, with an analysis of its potential excellence factors. The report concludes with recommendations for Thomas Cook PLC, emphasizing the importance of employee health and safety, training, and professionalism to enhance competitiveness and overall success. The report draws on various sources and statistics to support its findings and recommendations.

MANAGEMEN
T

EXECUTIVE SUMMARY
• From the different statistics and reports, it can be
identified that there has been favourable growth and
sustainability related trend for the different travel
organizations in the United Kingdom
• The main aim and purpose are to analyse the growth of
the company in a proper manner to gaining strong base of
customers. The different excellence and criticisms related
factors have been discussed that helped in identifying the
overall effectiveness

ANALYSIS OF UK TRAVEL INDUSTRY
• From the statistics and figures of 2016,
travel industry of United Kingdom has
made a huge level of contribution
amounting to 217 billion pounds to
economy of UK
• Moreover, the different travel agencies as
well as reservation related services have
been generating forty billion pounds of
revenue from the year 2013

GROWTH OF UK INDUSTRY

CONTD…
• Cumulative annual growth rate of
travel as well as tourism market in UK
will reach 3.8% till the year 2025
• Domestic kind of travelling is the most
significant contributor of travel as well
as tourism industry which has been
worth more than 25 Billion British
Pounds

OVERVIEW OF THOMAS COOK PLC
• Thomas Cook PLC is one of the United
Kingdom based travel companies which was
found in the year 2007 and it was done
through merger of Thomas Cook & Son,
MyTravel Group PLC and Thomas Cook AG
• Thomas Cook PLC is listed in London and
Frankfurt Stock Exchange and the respective
group owns various tour operators such as
Airlines, Air tours and so on (Watchdog 2019)

CONTD…
• Range of products and services
include scheduled and charter
passenger related airlines, different
packages related to holidays along
with resorts or hotels
• There are 22000 employees and the
company have their operations in
more than fifteen countries

EXCELLENCE FACTORS OF THOMAS COOK PLC
• Accessible and Affordable-
Thomas Cook tries to offer the
different kinds of products and
services to customers at lower price
than competitors. The partnership
with reputed brands helps them in
providing the customers with the most
proper and effective services and it
helps them in managing their business
more effectively.

Contd…
• Proper Flexibility and Customization-
It is the other factor which is the excellence of
Thomas Cook PLC. There are different kinds of
flexible options made available for the customers and
due to the same, the company has been becoming
the favourites of the people. Through adopting the
customization process, it helps the different clients
in saving their money as the different travellers have
the facility along with option to analyse the service
which is offered by them (Boniface, Cooper and
Cooper 2016)

ANALYSIS OF CRITICISMS OF THOMAS
COOK GROUP PLC
• Damage in the Reputation of Brand
Image of Thomas Cook PLC
It is the first and foremost damage and
criticism which has been faced by Thomas
Cook PLC wherein it has been noticed that the
company did not have any effective health and
safety procedures for the welfare of the
different employees and due to which it affects
the morale of employees negatively (Murray
and White 2005)

Contd…
• Autocratic Leadership
It is the other factor of criticism that affects the
growth and brand image of the company
negatively in comparison to the other competitors
present in the market. It has been noticed that
the CEO of the company Thomas Cook PLC
followed the autocratic leadership wherein he
tried to include all the ideas which he felt is right
and there is no such inclusion of the different
kinds of viewpoints of the employees working in
the organization (Marketing 2005).

PROPOSITION OF NEW TRAVEL
COMPANY
• Gateway Getaways is one of the new and proposed travel
companies which will be meeting the needs of the
employees as well as customers present in the market
• The main business strategy of the company is to recruit
a proper and professional team along with provision of
good quality custom related designed travel related
packages which will cater the needs of the customers in
an appropriate manner
• Proper development of the enthusiastically satisfied
customers all the time is the other approach which will
be designed by the company Gateway Getaways as it will
be enhancing the overall effectiveness of the company