Thomas Cook: Designing a Promotional Campaign for Summer Holidays

This report assesses Thomas Cook's promotional campaign for its summer holiday package, focusing on the marketing mix and promotional channels used to enhance reach and meet customer needs. It highlights the importance of cultural aspects and effective marketing strategies in the tourism industry. The campaign includes advertising through online sites and social media, with an expected revenue of £700 million. The report justifies the use of technological tools and social media to promote the package, considering current customer preferences. It also touches upon the history of tourism, from nomads to early European pilgrimages, and provides details on flight schedules, meals, and discounts, encouraging customers to contact Thomas Cook or visit their website for more information.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to
country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
Promotional Campaign
It has been assessed that in the contemporary scenario assistant marketing manager of Thomas Cook must focuses on using the effective
promotional strategy that support the company in marketing and promoting their services as well as travel products within the market.
The promotion mix is defined as the essential element within the
marketing mix that support the Thomas Cook in promoting and
enhancing the reach of their summer holiday package among the
large mass of audiences. Along with this there are several use of
promotional mix that is commonly this element is used for the
marketing the products and services of Thomas Cook that meet
the leisure and luxurious need of the customers.
Expected revenue
£700 million.
Evaluation and effectiveness
From the above designed promotional mix plan it has been assessed that the above designed promotional mix concept support the Thomas Cook in enhancing their reach among
the large mass of audiences. Along with this, the selected marketing or promotion channel is justified and feasible for the cited firm as in the contemporary scenario most of the
customers prefer to use the technological tools as well as social media sites so that they can easily gain the required information regarding the travel products and services that are offered
by the Thomas Cook. On the other hand, promoting the summer holiday package with the help of social media sites also benefit the customers as well as travellers as now a days they
prefer to visits such sites for gaining information regarding the summer holiday packages.
Summer Holiday Package
(Morocco and Egypt)
Have a summer Holiday for lifetime
2 weeks- Egypt
1 week- Morocco
 Flights are schedule are proper manner any changes in the schedule must be conveyed
via email.
 Meals are included within itinerary.
Additional discount of £100 if you book ticket now.
For further information please contact the Thomas Cook or visits the official website.
https://www.thomascook.com/
The promotional campaign for Thomas Cook also focuses on
different stages that is related with assessing and reviewing
the marketing objectives of the company. Along with this,
another step within the promotional campaign include what
communication channel would be used by the marketing
manager of Thomas Cook so that they can enhance the reach
of summer package among the large mass of audiences. The
promotional channel also include advertising through online
sites as well as engaging with using social media marketing
tool. etc.