Thomas Cook Group: Marketing Strategies for Summer 2018 Holidays

This report analyzes marketing strategies for the Thomas Cook Group's summer 2018 holidays. It explores various promotional tools, including distributing free vouchers through quizzes to attract potential customers. The report also emphasizes the importance of online marketing, suggesting the use of websites for ticket sales and customer support, along with social media marketing through platforms like Facebook and Twitter to expand reach. The objective is to effectively communicate with the target audience and plan marketing activities for the summer of 2018. The report highlights the evolution of tourism from early nomadic travels to the development of business travel and pilgrimage, referencing historical periods and relevant sources.

In the early age,
cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century Christopher Columbus
sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of tourism industry(Cave and
Brown 2012). Early tourism started with Nomads who travelled around the
world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter
system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for
pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to
As the Thomas Cook Group is having a plan for 2018 in summers so it is essential for the company to make a proper planning to the marketing
activities. As they are planning for the summers so it is essential for the company to make proper marketing activities for the both destination. So they
have to make a plan for the both destination, in the first they have to set a plan for marketing activities and tools which they can use;
Online marketing
They can give a facility for the customers which are
interested in to the tour they can buy a ticket from their
website and as well as they can resolve their queries from
the online marketing tools.
Sales promotions
They can distribute their free vouchers in to the quiz session which can
be conducted in to the public place, it can help to the company to
increase the number of people which are having an interests in to the
tour.

gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era
when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
References