Analyzing Thomas Cook's Marketing Mix for Summer 2018 Holiday Packages

This report analyzes the marketing mix employed by Thomas Cook for its summer 2018 holiday packages, specifically focusing on destinations in Morocco and Egypt. The report examines the application of the 4Ps: price, product, place, and promotion. The analysis includes an overview of pricing strategies, such as discounts and deals, and how they cater to different customer segments. It also explores the product offerings, including accommodation, transportation, and service quality. Furthermore, the report investigates the placement of marketing efforts, considering the promotion of destinations and the importance of marketing in the travel and tourism sector. The analysis also includes the impact of the marketing mix on customer attraction and satisfaction, as well as the role of product development in meeting customer needs. The conclusion summarizes the key findings and emphasizes the significance of the marketing mix in promoting holiday packages and developing tourism businesses, referencing materials to support its assertions.

MARKETING IN TRAVEL AND
TOURISM

INTRODUCTION
 Marketing mix are create marketing or organization all
important elements which are price place, products
and promotions.
 Those marketing mix help to understand needs of
customer and they fulfil according to customer
satisfaction.
 Marketing mix are define price, product, place and
promotion of the company and Thomas cook organize
summer 2018 holiday in Morocco and Egypt.

MARKETING MIX 4PS
Price- Thomas cook marketing of their holiday package they
determine the pricing strategy of their products like they give
discount price deals and attractive destination in their holiday.
 Thomas cook also provide their customers to those which
afford lower people and higher people.

CONTINUE
 Products- Thomas cook marketing their holiday products like
they provide their holiday destination in proper
accommodations' facility and transportation facility and fresh
service, housekeeping, bell person facilities etc.
 They also ensure all service are quality and best according to
customer demands.

CONTINUE
Place- Thomas cook marketing manager create marketing of
holiday place Morocco and Egypt where they provide customer
to natural places and primary places.
 They also ensure each places are according to customers
demands and their needs.
Promotions- Thomas cook marketing manager are marketing for
their holiday package where they give advertisement on
television and social media and other promotional sites.

IMPORTANCE OF SERVICE SECTOR
MIX ELEMENTS TO THE TRAVEL
SECTOR:
Importance of marketing mix in travel and tourism sector promote
elements of organizations like price, products, promotion,
place.
 Thomas cook organize summer holiday and marketing mix
helps to promote their holiday.
 They promote organizations all elements which make best
holidays for people like holiday packages price, products, place.

CONTINUE
The mark ting manager are determines their customers to through
marking that holiday package are awesome and their service
also amazing.
 The Thomas cook promote their holiday package gives discount
deals and low price with expensive places this is the great
opportunities of those people are join this holiday with their
friends.
 The importance of marketing in travel and tourism sector they
marketing of organisation and those are attracted most to the
customer and also define the various facilities in tourist place.

TOURISM PRODUCT TO AN
INDIVIDUAL TOURISM
The total tourism product define the process
of business where company identify the
needs of customers primary and secondary
needs like they different kinds of tourism
destination according to seasons.
 The Thomas cook provide their customer to
total tourism product where all facilities are
available in places like holiday packages of
Morocco and Egypt.

CONTINUE
 Primary needs- those needs are which urge a person
for making tourist trip with the intention of satisfy
same. And also demands for the small things.
 Secondary needs- Those needs are where people
demands on trip and the company allowed to gives
them like Thomas cook holiday in Morocco an Egypt
they provide their customer to attractive service like
hotel, personal transport service, and food facilities
which attract most the customers.

CONTINUE
 Product development- The product
development is crucial part of the product
development. Travel and tourism product
service are provide customers holiday packages
to customers and develop services according to
the customers demands.

CONCLUSION
 In this presentation concluded the marting mix which
promote the Thomas cook holiday packages to their
customers.
 In this presentation also concluded the importance of
marketing mix and their product development of
tourism business.

REFERENCES
Spenceley, A., 2012. Responsible tourism: Critical issues
for conservation and development. Routledge.
Vellas, F., 2011, October. The indirect impact of tourism:
an economic analysis. In Third Meeting of T20
Tourism Ministers.
Veal, A.J., 2017. Research methods for leisure and
tourism. Pearson UK.