The Influence of HRM within Travel and Tourism: Thomas Cook Study

This report delves into the influence of Human Resource Management (HRM) within the travel and tourism sector, using Thomas Cook as a focal point. The introduction provides an overview of the research, emphasizing the significance of HRM in enhancing employee performance and achieving organizational objectives, particularly in the tourism industry. The background section highlights the importance of tourism as a key economic activity and the role of HRM in workforce development within the industry. The report outlines the research aims, objectives, and questions, including the analysis of HRM concepts, its role in the tourism sector, benefits derived by Thomas Cook, and the impact of HRM on its business operations. The literature review explores various HRM theories, such as Herzberg's Motivation-Hygiene Theory, McClelland's Acquired Needs Theory, Goal Setting theory, and the Matching Model, demonstrating their relevance to the tourism sector and Thomas Cook's practices. The report uses these theories to analyze how Thomas Cook, as a large tourism agency, implements HRM strategies to strengthen its workforce and achieve organizational goals.

Research Project

Table of Contents
TITLE : ...........................................................................................................................................1
Introduction .....................................................................................................................................1
Literature Review ............................................................................................................................6
Research Methodology ...................................................................................................................9
Investigation and Findings .....................................................................................................12
Results Analysis ............................................................................................................................23
Conclusion & Recommendation ...................................................................................................26
Project Development Plan Chart....................................................................................................28
References .....................................................................................................................................30
Appendix .......................................................................................................................................32

TITLE :
To analyse the influence of Human resource management within travel and tourism
sector. A Study on Thomas Cook.
Introduction
Overview of the Research
Human assets management is refers as the keystone of any business firm. It basically
considered as a strategic approach to effectively managing people within an organisational
concern, thus effective HRM practices are helpful for the firm in attaining higher competitive
edge. Human Resource department is majorly designed to enhance employees performance in
regards to the service of an employer strategic objectives (Pantano and Di Pietro, 2013). The
outcome accompanied in the tourism sector are also essential for both regional and local
development. The impact of the tourism sector development are not only economic. Besides
these economic impacts, social and environmental effects are also relevant. With the aim of
guiding the tourism sector development of a country, it is required to assist the level of its
competitiveness as compared to other region or country. Tourism is determined as the labour-
intensive industry which employs numerous people for the motive of rendering good and
effective services to their users. Tourism industry also creates the opportunity for processing
countries to overcome their latent issue of high unemployment. The efficient utilization of
tourism resources is also very important for the growth and success of developed countries,
especially in the time of economic crisis, when it is essential for each size or business concern to
hire a significant number of people for strengthen their workforces. Besides the direct impact of
tourism sector on employment, it is particularly relevant to consider the conflicts of tourism
sector indirectly contribution to the employment growth rate of a country. Human resource
management is plays vast role in growth and development of travel and tourism sector thus the
prior motive of tourism is to rendering effective experience and facilities to their customers or
end users (SW Chan, 2013). HRM is the significant key for the growth and development of an
organisation. In this particular project Thomas Cook is the chosen organisation and it a large
tourism agency which has its world wide operations. The research will going to cover the impact
of human resource management within travel and tourism industry.
Background of the research
1

Tourism is recognised as the most essential economic activity in the globe, thus it directly
generates products, service, foreign currency, employment and investments. Now a day's tourism
is considered to be the most developing sector that has become a flourishing service industry and
this sector also has a far reaching economic and social influence on national development. For
creating human resource development by the help of tourism industry, it is required to positioned
a system of training and occupational eduction with appropriate structural support that capable of
making work force that are suitable to reaching at the potential requirements and wants of
tourism industry (Von Bergner and Lohmann, 2014). Thomas Cook Group is a British global
tourism firm which is constituted in the year of 2007 through the consolidation of Thomas Cook
AG, itself the successor to Thomas Cook & Son or MyTravel Group Plc. The institution is
majorly deals in Charter and scheduled passenger airlines, package holidays, cruise lines, hotels
and resorts facilities. The potential motive of the firm is to attaining higher growth and success
with the help of providing appropriate products and services to their final users within the
commercial centre. As a large business concern Thomas Cook is widely concern on maintaining
its human resource in respect to strengthen workforce to effectively attempt organisational
operations.
Significance of the Research
The considered investigation is reflects the influence of human resource management
within travel and tourism sector. Human resource management is the key consideration of each
business organisation as to attaining higher growth through the effective operations of the firm.
This is a wide area of research that helps an individual in attaining higher growth and success in
the specified area of study (Kim and Park, 2013). The potential purpose of conducting the
research is to self interest, thus researcher conduct this research for their own interest and another
purpose is to develop learners’ skills of autonomous interrogation and critical evaluation
throughout analysing a continuous research report that has undeviating relevance to student’s
higher education programme and occupational improvement.
Research Aim
This recognised as the primary aspect of investigation work as the overall activities of the
investigation is depend on the desired aim of the investigation (Ghimire, 2013). This is a preset
argument in which issue of the investigation is reflects with the support of variables. The
2

important aim of this specific investigation is "To analyse the influence of Human resource
management within travel and tourism sector". A Study on Thomas Cook.
Research Objectives
It is an another important section of the investigation thus this section is interconnected
through the overall purpose of the investigation report. In this section the uncertain variable
involved in the research aim are segregated in form of small statements that assist the
investigator in moving forward towards right direction (Wearing and McGehee, 2013). The
significant objectives of this particular investigation are described as under:
 To understand the concept of Human Resource Management and different theories in
relation to developing the operations of travel and tourism industry.
 To identify the role of Human Resource Management in the context of travel or tourism
sector.
 To determine the benefits that are derived by Thomas Cook by its effective human
resource management operations. To access the impact of HRM on the business operations of Travel and Tourism Industry.
Research Questions
This considered to be the essential aspect of the exploration work that helps the
investigation in assisting the review of literature through the support of reliable authors and
writers or their views. The potential questions that cover the aim of objectives of the research are
associated as under:
 What is the concept of Human Resource Management and different theories in relation to
developing the operations of travel and tourism industry?
 What roles are performed by Human Resource Management in the context of travel or
tourism sector?
 What benefits are derived by Thomas Cook by its effective human resource management
operations? What is the impact of HRM on the business operations of Travel and Tourism Industry?
Idea development for the Main body
The research into consideration is based on the influence of Human resource management
within travel and tourism sector (Kwok and Yu, 2013). This is a wide area of research that
provides a significant knowledge base to the learners about the area of human resource
3

management or its influence on the development of business operations. The major purpose of
selecting the particular topic is that, it is a management research which render proper idea about
management activities. Human Resource Management is considered as the key aspect of
organisational growth and success, thus it is required for each business is to maintain human
resource in the working environment in respect to processing of functions within the work place
within the effectual way (Chen and Cheng, 2012). However this research supports in developing
the idea of cognition base in the management department of study which helps an individual in
developing their skills in management studies.
Time Scale
4

5

Literature Review
A literature review is considered as an effective evaluation of selected research issue. It
provides an in-depth study on the chosen area in respect to gathering reliable and accurate
information for justifying the issue in appropriate manner. This section of exploration performs
critical role in developing a abstractive framing work in that research issue is discussed through
the opinion of various authors and writers (Vanhove, 2017). This section of the exploration is
depend on secondary tool of data aggregation thus in this information has been accumulated
through secondary source like books, journals, newspapers, magazines, online cites, articles, past
research projects etc. This is second and most essential segment of investigation work which
assist the investigator in administration of an in-depth research as to gathering more reliable and
applicable data through considering the end goals of the research.
Human Resource Management Theories
Human Resource Management is considered as a strategic approach to the efficient
administration of individual within an organisation, so that proper management of employees
helps an organisation in achieving potential position within the commercial centre. The present
research work is depend on the analysis of the influence of Human resource management within
travel and tourism sector (Getz, 2012). Thus various HRM theories are effective in analysing the
importance of HRM in the development of travel industry. Some essential theories of Human
Resource Management are associated as below:
Frederick Herzberg's Motivation-Hygiene Theory: This theory was propounded by Frederick
Herzberg's and his associates, who studied the variables which plays effective role to attain
desirable goals and avoid undesirable conditions. This theory is basically based on two factors
like Hygiene and Satisfiers factors. The mentioned aspects are not the determinants of success,
but their absence cause low performance of firm. In this theory, Hygiene factors reflects to job
safety, wage, structural norms and working situations etc. On the other side the factors of
satisfiers involves growth opportunities, responsibility and recognition etc. In an organisation
employees are considered to be the key aspect as the growth of firm is based on the performance
of employees within the work place. Thomas Cook operates at large scale and widely concern on
retaining employees for long run of business operations, this theory support the firm in providing
hygiene and motivational benefits to their employees.
6

McClelland's Acquired Needs Theory: This theory was implemented by the psychologist David
McClelland, who explains that the appropriate need of the people are acquired over a period of
time and attained moulded through one's experience of the life. This theory is based on three
major aspects that involves power, affiliation and achievement. Power is refers as the ability to
encourage the behaviour of others (Sigala and Chalkiti, 2014). As per this theory, in an
organisation people with high power needs high level of position within the firm in respect to
control over others. Along with this, need for affiliation derives positive stimulus from being
professional or loved by others and to avoid the pain of being rejected. As a large tourism
organisation Thomas Cook is widely concern on establishing good relationship among
organisational employees in respect to completion of goals with proper collaboration of
employees.
Goal Setting theory: This theory was implemented by Edwin Locke in the year of 1960. This
theory states that the goal setting is significantly interlinked with the organisational performance.
It refers that the potential and ambitious goals with the befitting feedback contributes to high and
effective performance of organisational operations. In simple language, goals reflects and
provide significantly route to an individual about what needs to be done and how much efforts
are required to be put in a task just to reaching at desired objectives of goals. This theory is based
on the level of task, this the more difficult goal, the significant level of performance will
expected from the management of the firm. This theory is also applied by Thomas Cook in
respect to assisting their organisational employees for moving towards right direction in respect
to attaining personal as well as professional goals of employees.
Matching Model: This is also an effective model which is applied by organisations in respect to
developing their performance within the commercial centre. This theory is propounded by
Fombrun, Tichy and Devanna, This model ensure the path to attain organisational aims and
objectives is to applying the major functions of HRM like selection, performance, appraisal,
rewards and development in effective manner (Lovelock and Patterson, 2015). As per this theory
employees are rewarded as per their performance graph, in this monetary and non monitory
welfare are offered to the selected worker who are putting their important efforts in the
maturation and success of the firm or its operations. Thomas Cook is widely focused on
expanding their business operations at global level, thus this model is used by the management of
7

the firm in respect to hiring skilled and talented work forces. Thus this create value in attainment
of higher growth and success within the commercial centre.
8

Research Methodology
This is a wide area of investigation that aids the researcher in rendering a potential
direction to the investigator to support the literature review by suitable methodologies. This
considered as the key element of inquiry work as it helps the investigator in providing
appropriate direction to implement the exploration activities in right way. Research methodology
refers as a systematic, theoretical evaluation of he methods that implies to selected area of study.
It mainly open up as a theoretical evaluation of the body of different tools and principles that are
connected through a specific area of study (Adeyinka-Ojo, Khoo-Lattimore and Nair, 2014).
This part of the research is depend on different applications which are effectively assisting he
overall operations of the research in right or systematic manner. The methodology is the broad
investigation strategy through that appropriate outline of research can be implemented with the
investigation in respect to execute exploration work in proficient way. This section of the
research take essential part in investigation but methodology is define during the implementation
of exploration activities. A methodology is considered as a organized design of different research
tools through which investigator can perform its exploration actions in effective manner.
Type of Investigation: This is recognised as an essential part of research methodology, as the
primary consideration of an investigator is to select the research type in respect to carry out the
investigation work in right direction. Mainly research is categorised among two different type of
processes like qualitative or quantitative research. The selection of the research is based on
investigator thus researcher select the type of the basis of data which are appropriate to
completion of the work in right manner. Qualitative research is that sort of investigation in which
the data and information is accumulated on the basis of data quality on the different area,
quantitative research is based on collecting data on the basis of numerics and statistics. The
existing work is based on management research so qualitative investigation is the most suitable
tool for creating appropriate result (Boniface, 2013). Thus in this research qualitative
investigation can be used through the investigator because it is efficacious in creating an
appropriate abstractive framework with decent facts and figures.
Research Design: It described as the blue print of the research thus it provides befitting outline
description to the researcher to utilize all investigation elements in accurate manner to arrival at
the significant results. This section of the methodology encompasses on three different aspects
like descriptive, exploratory and experimental research design. These three research designs are
9

appropriate in facilitating the exploration activities in systematic manner (Han, 2015). In the
present investigation work descriptive research design has been used through the investigator as
this is most suitable tool for providing descriptive analysis on qualitative investigation.
Research Approach: This is also an another significant component of research methodology thus
it considered as a plan or procedure which consist of the stages of broad assumption to detailed
method of data collection, analysis and interpretation. This section is divided among two
categories such as deductive or inductive research approach (Dredge and et.al, 2012). The
primary responsibility of the investigator is to choose the suitable approach in respect to proper
implementation of research activities. In the present research work inductive investigation
approach has been used through the researcher thus it is the most efficient and appropriate tool
for gathering reliable information for justifying the qualitative research in proper manner.
Research Philosophy: This is also an essential part of research which assist the investigator in
moving forward towards right direction through the support of authors opinion and views.
Philosophies is characterised within two major aspects like interpritivism and positivism research
philosophy (Neuhofer, Buhalis and Ladkin, 2014). In the existing exploration work
interpritivisim philosophy would have been used by the investigator in order to rendering
significant activity to the literature of the investigation. Interpritivism philosophy is effective
because it provides appropriate and relevant information with the opinion of various scholars or
writers who are having significant idea and knowledge in regards to the nominative are of work.
Data Collection Tools: Data collection is considered as a process of accumulating and analysing
data or information on the selected variables in an established systems that then enabled one to
answer reliable query and evaluate results. This reasoned as the most essential part of the
investigation as the entire activity of the inquiry is supported on the data or information that are
accumulated through the investigator the purpose of closing up the work in proper mode. In an
investigation work data has been gathered by two measures one is primary and other one is
secondary source of information accumulation. In the present research work both primary or
secondary source of data gathering are applied through the investigator (Boniface, Cooper and
Cooper, 2016). Primary tool is effective in conducting the survey for the purpose of
accumulation of data which are gathered through the personal experience of individual and
respondents. In this primary research is conducted through questionnaire as in this questionnaire
is prepared that covers research aim and objectives. On the other side secondary tool is applied
10

for the purpose of administrating the section of literature review through discussing the views of
different authors and writers. In this information is concentrated by secondary sources like
books, journals, newspapers, articles, past research project etc.
Data Sampling: This can be evaluated as the potential tool of sampling that based on choosing
the sample that replicates from the original population and public. Investigator having choice to
choose probabilistic or non-probabilistic data sampling tools. In the existing exploration work
researcher is going to adopt random sampling tools, so it is necessary for them to chose
appropriate sample of population (Sippola, 2014). In the area of present explorations investigator
chose the sample of 40 respondents who are having befitting idea and knowledge about the
chosen area of research work.
Ethical Consideration: It is also considered as an essential aspect of the investigation, thus
investigator faces different kind of issues and struggle while implementing research activities in
accurate action. An investigation project is supported on various ethics and norms which are
requires to be followed by the researcher in respect to effectively completion of the work in
appropriate manner. The prior obligation of the research worker is to guarantee their answerer
about the safety status of the personal substance of respondents. Researcher also ensure to not
asking any kind of personal questions that hurts the emotion or sentiment of people. Researcher
also consider time and cost in appropriate manner, thus an appropriate time frame has to be
prepared by the researcher in which all activities are mentioned as per its priority (Borgman,
2012). Research is also requires to keep befitting flow of finances and capital, thus few activities
are cost consuming in existence and researcher needs to maintain cost for each activity.
Limitations of the Research: The considered investigation is depend on the investigation of the
influence of Human resource management within travel and tourism sector. This a management
research that provides appropriate knowledge and idea about the management aspects. In this
existing research qualitative is the selected method and the major limitation of the research is
that it only provides theoretical description on a research issue and provides a knowledge base to
the researcher (Ngui, 2015). In this statistics are not provided in regards to the research topics
only analysis can be done through the support of facts and figures.
11

Investigation and Findings
This recognised as the most necessary section of the investigation work as the major
concern of the investigator is to analysing the exploration information for the purpose of finding
accurate result or outcome. In this section investigation has been conducted through the help of
examination survey in which questionnaire is being created and filled by the selected people who
are having proper area of cognition in the specified study work (Buchholz and Volk, 2012). In
data has been evaluated by thematic analysis thus in this themes are created on the basis of the
questions of questionnaire. Thematic analysis is the best suited way to analysing data and
information in effective manner.
Questionnaire
Q1) Are you aware the concept of Human Resource Management? Frequency
Yes 36
No 4
Q2) What is the impact of HRM on the business operations of Travel and
Tourism Industry?
Frequency
Positive 32
Negative 2
Neutral 6
Q3) What roles are performed by Human Resource management in the context of
travel and tourism industry?
Frequency
Strengthen workforce 10
Increasing offerings 12
Satisfied facilities 8
Proper employee management 10
Q4) What benefits are derived by Thomas Cook by its effective human resource
management operations?
Frequency
Effective customer services 10
12

Higher competitive edge 10
High brand image 10
Increasing profitability 10
Q5) What are the potential objectives of Human Resource Management? Frequency
Maximum Individual Development 12
Desirable Working Relationship 8
Training 13
Effective Utilisation of HR 7
Q6) Which HRM issues are faced by Thomas Cook? Frequency
Employment 12
Organisational Structure 8
External Training 12
Diversity 8
Q7) Does HRM practices are effective for the growth and development of
Thomas cook within the commercial centre?
Frequency
Agree 35
Disagree 5
Q8) What are the potential challenges of HRM within Tourism Industry? Frequency
Lack of competent professionals 15
Lack of Education and training institutions 10
Unsocial hours and shift patterns 7
High levels of labour turnover 8
Q9) What benefits are provided by Thomas Cook to their employees in respect to
retain them for long time?
Frequency
13

Compensation 10
Incentive Facility 8
Easy Shift schedule 13
Friendly environment 9
Q10) Provide recommendation for Thomas Cook to attain higher competitive
edge within the global market.
14

Theme 1: People are aware about the concept of Human Resource Management.
Q1) Are you aware the concept of Human Resource Management? Frequency
Yes 36
No 4
Interpretation:
As per the statement of the above given chart it can be interpreted that 36 out of 40
answerer are aware about the idea of human resource management thus it is a vast concept that
performs efficient role in pull off, assisting, directing the workforce of the organisation in proper
way. Respondents are aware about the aspects of HRM through the proper study and
understanding in regards to the management studies. 4 people are not having idea about HRM
thus as they are not aware about the aspects of management or its terms. HRM is a vast concept
that has huge impact on the overall operations of the firm, however it is required for each
business to properly manage the human resource in respect to attaining significant growth and
success within the commercial centre.
15
Yes No
0
5
10
15
20
25
30
35
40 36
4
Frequency

Theme 2: HRM has positive impact on the operations of Travel and Tourism Industry.
Q2) What is the impact of HRM on the business operations of Travel and
Tourism Industry?
Frequency
Positive 32
Negative 2
Neutral 6
Interpretation:
According to the digram of the survey it has been evaluated that Human resource
management is the key consideration of higher authority of an organisation thus the overall
execution of organisational functions are based on the assistance of human resource manager. 32
out of 40 respondents said that HRM has positive impact on the operations of Travel and
Tourism Industry. Thus tourism is the most developing industry that also plays effective role in
developing various employment opportunities. Proper management of HRM are effective for
travel agency in making their offering effective or reliable. 2 people said that HRM has negative
impact on the operations of travel and tourism as per their opinion HRM is not appropriate for
tourism sector and remaining people are choose the option of neutral it means they are not
providing any kind of opinion in regards the same statement.
16
Positive Negative Neutral
0
5
10
15
20
25
30
35 32
2
6
Frequency

Theme 3: Different roles are performed by Human Resource management in the context of
travel and tourism industry.
Q3) What roles are performed by Human Resource management in the context of
travel and tourism industry?
Frequency
Strengthen workforce 10
Increasing offerings 12
Satisfied facilities 8
Proper employee management 10
Interpretation:
According to the present area of study, it has been determined that HRM is a vital
concept and plays different role within the travel and tourism sector. 10 out of 40 respondents
said that strengthen workforces is the primary role which is performed by the HRM or its
management within the work place environment of an organisation, 12 people are in favour of
increasing offerings, thus this is also an essential role which is performed by the HRM through
providing appropriate training to their staff people in regards to the operations of the firm, 8
people are go with satisfied facilities and remaining people are in favour of proper employee
17
Strengthen workforce
Increasing offerings
Satisfied facilities
Proper employee management
0
2
4
6
8
10
12
10
12
8
10
Frequency

management, however this is also essential for HR manager to managing workforces within the
working environment.
18

Theme 4: Different benefits are derived by Thomas Cook by its effective human resource
management operations.
Q4) What benefits are derived by Thomas Cook by its effective human resource
management operations?
Frequency
Effective customer services 10
Higher competitive edge 10
High brand image 10
Increasing profitability 10
Interpretation:
As per the figures of the digram it can be described that here are multiple benefits of
HRM that are derived by the Thomas Cook by its effective business operations. 10 out of 40
people said that effective customers services is the potential benefit of HRM. Customers are the
key aspect of a business and organisations are widely concern on grabbing the attention of
buyers by making their offerings more effective, 10 are in favour of higher competitive edge,
thus is the major recognised area of the firm as the potential motive of each business is to
reaching at the higher competitive position in respect to providing high competition to their
rivals, 10 are go with the derivative of high brand image and left over people are in favour of
accelerative profitability. Different people given different perception, thus the above mentioned
19
Effective customer services
Higher competitive edge
High brand image
Increasing profitability
0
1
2
3
4
5
6
7
8
9
10
10 10 10 10
Frequency

all benefits are derived by the Thomas Cook by its effective operations of Human Resource
Management.
20

Theme 5: There are different potential objectives of Human Resource Management.
Q5) What are the potential objectives of Human Resource Management? Frequency
Maximum Individual Development 12
Desirable Working Relationship 8
Training 13
Effective Utilisation of HR 7
Interpretation:
As per the detailed analysis of the above mentioned chart it can be evaluated that 12 out
of 40 respondents said that maximum individual development is the major objective of human
resource management thus the department head of an organisation are majorly concern on
improvising their power of people in order to proper execution of organisational operations. 8
people are in favour of Desirable Working Relationship, thus good employee relationship are
beneficial for firm as well as its employees to completion of work with proper collaboration. 13
people are in favour of training this it is also required for organisation to provide training to their
employees in respect to developing their skills and working ability. Remaining people are in
favour of effective utilisation of HR, this is also an important objective of firm thus it is
21
Maximum Individual Development
Desirable Working Relationship
Training
Effective Utilisation of HR
0
2
4
6
8
10
12
14 12
8
13
7
Frequency

necessary for the organisation to managing workforce in respect to completion of the work
within appropriate manner with the consideration of desired time.
22

Theme 6: Thomas Cook faces different HRM issues within its working place.
Q6) Which HRM issues are faced by Thomas Cook? Frequency
Employment 12
Organisational Structure 8
External Training 12
Diversity 8
Interpretation:
AS per the description of the above given report it can be analysed that 12 out of 40
respondents said that employment is the major issue which is faced by Thomas Cook within its
work place, If employees are not satisfied with the working environment than they easily left the
job so it is required for the firm to manage its employees through providing benefits or effective
working environment, 8 people are in favour of organisational structure as it is also important for
the firm to keep effective organisational structure in order to attempting organisational
transaction in effective way, 12 people are go with the derivative of external training and left
over people are go with the option of diversity.
23
Employment
Organisational Structure
External Training
Diversity
0
2
4
6
8
10
12
12
8
12
8
Frequency

Theme 7: HRM practices are effective for the growth and development of Thomas cook
within the commercial centre.
Q7) Does HRM practices are effective for the growth and development of
Thomas cook within the commercial centre?
Frequency
Agree 35
Disagree 5
Interpretation:
According to the exploration report it can be evaluated that 35 out of 40 respondents are
agree with this argument that Human Resource Management practices are effectual for the
growth and development of Thomas cook within the commercial centre as HRM plays effective
role in assisting the overall workforce within right direction to completion of organisational
work in appropriate manner. Remaining 5 people are disagree with the same as per their opinion
HRM practices are not much effective for the growth and development of Thomas cook within
the commercial centre.
24
Agree Disagree
0
5
10
15
20
25
30
35
35
5
Frequency

Theme 8: There are different potential challenges of HRM within Tourism Industry.
Q8) What are the potential challenges of HRM within Tourism Industry? Frequency
Lack of competent professionals 15
Lack of Education and training institutions 10
Unsocial hours and shift patterns 7
High levels of labour turnover 8
Interpretation:
As per the detailed investigation of the project it can be evaluated that 15 out of 40
respondents said that Lack of competent professionals is major challenge of HRM within travel
and tourism industry. 10 people are in favour of Lack of Education and training institutions, this
is also a major challenge of HRM which has a huge influence on the operations of tourism
sector, 7 people are go with this statement of Unsocial hours and shift patterns, this cause various
issue among the employees and remaining people are in favour of High levels of labour turnover.
25
Lack of competent professionals
Lack of Education and training institutions
Unsocial hours and shift patterns
High levels of labour turnover
0
4
8
12
16
15
10
7 8
Frequency

Theme 9: Different benefits are provided by Thomas Cook to their employees in respect to
retain them for long time.
Q9) What benefits are provided by Thomas Cook to their employees in respect to
retain them for long time?
Frequency
Compensation 10
Incentive Facility 8
Easy Shift schedule 13
Friendly environment 9
Interpretation:
According to the elaborate investigation of the graph it can be founded that there are
Different benefits are provided by Thomas Cook to their employees in respect to retain them for
long time. 10 out of 40 respondents said that compensation is recognised as the best source for
retaining employees within the work place, 8 people are in favour of incentive facility this is
considered as the extra monetary benefit, 13 respondents are go with the derivative of easy shift
schedule and left over respondents are agree of friendly working environment.
26
Compensation
Incentive Facility
Easy Shift schedule
Friendly environment
0
2
4
6
8
10
12
14
10
8
13
9
Frequency

Results Analysis
The concept of Human Resource Management and different theories in relation to developing
the operations of travel and tourism industry.
Human Resource management is the term which create an official system within
organisation. According to Bhattacharyya Bhaswati, HRM deal with increasing employees
performance in order to enhance their role in organisation. There are different workers which are
working in organisation to attain good brand image, hence it is essential to create
synchronisation in their activities. This can be done with the help of HR policies. In order to
maintain good and health environment within organisation, there are some theories such as
Frederick Herzberg's Motivation-Hygiene Theory which is significant for getting positive impact
on business operations.
As per this model, hygiene factor is essential for creating job security, organisational
policies, etc. While other factor talks about satisfiers talks about growth prospect of employees.
Hence there is gap between organisational and employee's goals, so this helps to maintain long
term relations with workforce. Thomas Cook can work for long time in industry with
participation of workforce. In tour and travel business, employees are the component which
contact with consumers on the behalf of organisation, hence satisfaction of workforce is the key
for Thomas Cook to attain long term existence in society. In case of change in legal norms of
government, then it is responsibility of HR managers to change organisational working norm and
convey changes to employees of organisation. This keeps them satisfied and maintain good
image in industry.
The essential roles that performed by Human Resource Management in the context of travel
or tourism sector.
According to Tonmoy Shingal, HR manager is in- charge of all the human action like
wise recruitment, selection, training and development. Human resource manager of Thomas
Cook has main three responsibility i.e. staffing, designing work and providing compensation and
benefits to workforce. There are different HR policies like as recruitment and selection,
orientation, training and development, maintenance good working environment within
organisation, etc. which helps in achieving aims and objectives of Thomas Cook. HR manager
plays crucial role in maintaining proper working environment with in organisation. Some of the
roles are as under-
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Monitoring culture within organisation- As there are many employees working in
organisation, so it is responsibility of HR manager to maintain decorum of organisation by
making proper rules and regulations. They are the sources which motivates individuals to work
with new and innovative approaches which helps to maintain relevance of Thomas Cook in
industry.
Proactive in resolving conflicts- Thomas Cook is a big organisation in which number of
workforce is working for attaining goals and objectives. There are possibilities of conflict at
work place among workers related to different aspects, hence it is responsibility of HR manager
to deal with it and maintain good relations among workers.
Planning outdoor activities- Employees also have some aims and objectives such as
maintaining familiar relations with one another. These activities are planned by HR mangers of
Thomas Cook as this helps to energise workers and they work with efficiency. This helps helps
to interact with one another so good and friendly environment can be maintained.
The major benefits that are derived by Thomas Cook by its effective human resource
management operations.
As per the views expressed by SB Prime, 2017, When a new applicant is being
interviewed for a profile, the primary concern of human resource occupational group is to
measure the applicant in against a list of key skills and personal or professional characteristics
required for a job profile. Thomas Cook is a large travel agency that operates at global level and
widely concern on attaining higher growth and success by the appropriate execution of its human
resource. At the key of every flourishing organization basically lies the human resource team
who actuation all elements of faculty assistance. The benefits of HRM are associated as below:
Improve Employee turnover: High employee turnover has a huge influence on a company’s
bottom line or lower level department. It charge twice as much as the present staff members
income to find and train a newcomer. As a large tourist operator Thomas Cook is majorly
concern on retaining employees for long time in respect to saving extra employee’s turnover.
Conflict resolutions: Workplace conflict or issue is somewhat fateful as worker have their own
attribute, lifestyles and work ethic etc. which are different from each other. Thomas Cook or its
management is concern on providing appropriate training sessions in respect to handle the
conflict situation within the work place.
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Employee satisfaction: The manager of the human resource are basically supercharged with the
obligation of crucial employee satisfaction as it is the key consideration of each business
organisation to satisfy their employees for making sustainability of workers. Thomas Cook or its
HR department is widely concern on providing various satisfactory facilities like incentives,
compensation, Easy Shift schedule, Friendly environment etc. to their new as well as old
employees in order to satisfying the needs and wants of employees and retain them for long run
of business operations.
The impact of HRM on the business operations of Travel and Tourism Industry.
According to the views of Dr. Vincent Cho, 2012, Tourism agency is the most processing
sector and develops opportunities that create benefits for the growth and development of the
economy. Human Resource Management is considered as the most essential element that has a
huge influence on the transaction of the organisation in effective manner. HRM has positive
influence on the operations of Travel and tourism sector thus workforce management is an
essential key within the service industry. The potential goals of tourism agency is to satisfying
the needs and wants of people within the market place then its rivals, so it is essential for Travel
organisation like Thomas Cook is to assigning right employee within the work place in order to
providing appropriate facilities to their users. With the help of proper management practices
Thomas cook is able to reach at the competitive position within the market by fulfilling the
desires of people. Tourism is recognised as the most growing sector and the major creator of
value added, the industry is assailable to a mixture of profitable, environmental, geopolitical and
meteorological factors, that provides form the nature of its employees. It tedious for
organisational management to maintain high lasting personnel levels has led to a non proprietary
tendency to function on-the basis of a constricted core employees and to employ the labour
needed for day-to-day operations under casual contractual set up, because of that the economic
rents from nonstop learning and experience of the staff are lost to a great extent. Thus HRM has
positive impact on the operations of travel and tourism sector because proper employees
assistance are beneficial for the economic development of the firm.
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Conclusion & Recommendation
Conclusion
From the discussion of the above given project it has been evaluated that travel and
tourism is the most developing industry which has a vast impact on the profitable development
of a state or region. Human resource management is the key aspect that plays vital role in proper
assistance of organisational employees or operations. The sector travel and tourism supply a vast
range of jobs and will be essential for upcoming job conception by the formed and developing
areas of the world. Whilst the figure of jobs created by the tourism is amazing there are few
recognition in regards to the type of employment experience in between of tourism sector.
Employees are the primary aspects of an organisation and the major concern of every size of
business enterprises is to strengthen their work force in order to achieving higher profitability
and success within the commercial centre. In today's world, rivalry is very high within the
market place and the potential concerned area of each organisation is to providing high
competition to their rivals in respect to reaching at higher competitive edge. HRM is a vast
concept, that determines the proper assistance of human resource within the operations of the
firm. This has a wide influence on the operations of an organisation, thus proper management is
required for tourism sector to providing proper facilities to their users. Effective customers
services are the base of organisational growth and success. Tourism firms are significantly
focused on recruiting well educated and skilled employees within their work place in regards to
improvising their offerings and services that are effective in appreciating the requirements of
people within the commercial centre. The cited organisation has its global business operations
and the company is concern on managing their employees in regards to providing proper
assistance that reflects higher growth and success within the global market environment.
Employees are very much close to the operations of the firm, so organisations related with
tourism sector are concern on making good relationship with employees in respect to retain them
for long run of business operations. Good relationship with employees helps the firm in
achieving higher growth and success through satisfying the changing needs and demand of
customers within market place.
Recommendation
According to the description of the research project it has been recommended that, in this
modern business environment organisations are work for attaining higher competitive advantage
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in regards to attaining growth before its rivals. For attaining potential growth within market
tourism industries should concern on its human resource management for the sack of proper
guidance of employee. Thomas Cook operates at large level and organisation should focus on its
work forces in respect to strengthen them for making their offerings more reliable and effective.
The Human Resource Department, within tourism sector has a vital consideration and plays
effective role in order to managing, assisting, directing, controlling the operations of the firm by
the proper execution of workforces. The management of Thomas Cook should concern on hiring
talented workforces for the effective execution of organisational operations. Company should
also assign a manager who is able to having overall control over the employees or the operations
of the firm. In the modern era travel and tourism is the most developing industry and has a huge
influence on a country's economic level. Government of a country also provides supports to the
travel organisations in respect to attaining higher growth through the tourism operations.
Organisations should follow the government or legal norms or policies in respect to proper
implementation of organisational operations. It is also required for organisational management to
assign right employee at right place in respect to perfectly execution of organisational activities.
Thomas Cook or its management should provide facilities to their employees in respect to sustain
them for long run of business operations, high employees retention is beneficial for the growth
and development of organisational operations.
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Project Development Plan Chart
Key Dates What did you do? Why? What did you
learn from this?
How have will
you use this?
Any further
action?
04/02/19 I do lots of research on
the selected area of
study and gather
information through
article, books, journals
etc.
By this i need to
improve my time
management
skills which plays
effective e role in
completion of my
work within the
desired time
duration.
I have learned a
wide area of
knowledge in
regards to the
influence of
Human resource
management
within travel and
tourism sector.
This improved
my skills and
knowledge base
which helps me in
performing my
work tasks in
appropriate
manner.
It is a transferable
skill that i would
apply in my
whole life. I am
focusing on
continuing my
study in the area
of human
resource
management
within travel and
tourism sector as
it makes me more
effective or
efficient.
Planned outcome
What do i
want to
learn?
What will i do to
achieve this?
What resources
or support will i
need?
What will my
success criteria
be?
Target dates for
review and
completion
Time
managemen
t skills
This work helps me in
improvising my ability
I need support
from the
computer
Effective time
management plan
helps me in
I have started the
work on 4
February 2019
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to manage time.
I have created a routine
plan and work on it.
I have started work as
per my plan.
systems, hard-
disks in respect to
maintain overall
data of my
activities.
saving my time
that i can use in
other activities.
and end up on 9
August 2019.
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