Marketing Essentials: Evaluating Marketing Strategies for Thomas Cook

This report provides an overview of the marketing essentials, focusing on the Thomas Cook company. It begins by highlighting the importance of marketing and its functions, then moves on to detail the roles and responsibilities of the marketing department, including setting marketing strategies, managing budgets, and building customer relations. The report also examines the interrelationship between the marketing function and other departments within the organization, such as sales, and strategic objectives. The conclusion emphasizes the significance of marketing in achieving organizational success, and the report includes references to support its findings. The report underscores the importance of marketing in today's business environment and how it can contribute to the success of an organization.

MARKETING ESSENTIALS FOR
TRAVEL AND TOURISM

TABLE OF CONTENT
• Introduction
• Roles and responsibilities of marketing function
• Roles and responsibilities of marketing and interrelationship
between functional areas of the organization
• Conclusion
• References
• Use images in the presentation minimum 2

INTRODUCTION
• Marketing essentials involves different activities such as buying and
selling of goods and services into market.
• This report will emphasize on Thomas Cook company. It was
founded in 1841.
• This highlight role & responsibilities of marketing
functions and their interrelationships with other
organizational functions .

ROLES AND RESPONSIBILITIES OF MARKETING
FUNCTION
• Setting marketing strategy
• Exhibitions, Seminars and Events
• Listening to consumer needs
• Innovation
• Building customer relation
• Communication and promotional materials
• Improvement in sales processes
• Managing budgets

ROLES AND RESPONSIBILITIES OF MARKETING AND INTERRELATIONSHIP
BETWEEN FUNCTIONAL AREAS OF THE ORGANIZATION
• Setting strategic objective
• Sales team support
• Defining marketing plans
• Maintaining brand value

CONCLUSION
From the above study it can be concluded that marketing is one of the
most significant function and department for any of the organization. It
plays an important role in the success of the organization. Like every
business has their own objectives, same goes with the every
departments of the organization.

REFERENCES
• Cardona, J.R., Álvarez Bassi, D. and Sánchez-Fernández, M.D., 2019.
Residents’ attitudes towards different tourist offers: Maldonado-Punta del
Este conurbation (Uruguay). European Journal of Government and
Economics.8(1).pp.30-47.
• Festa, G. and et.al., 2016. The (r) evolution of wine marketing mix: From the
4Ps to the 4Es. Journal of Business Research. 69(5). pp.1550-1555.
• Folinas, D. and Fotiadis, T., 2017. Marketing and Supply Chain
Management: A Systemic Approach. Routledge.
• Gardiner, S. and Scott, N., 2018. Destination Innovation Matrix: A
framework for new tourism experience and market development. Journal of
Destination Marketing & Management. 10. pp.122-131