Detailed Marketing Report: Thomas Cook's Campaign for Summer Tours

This report examines Thomas Cook's marketing plan, focusing on their summer tour to Egypt and Morocco. The plan includes utilizing social media platforms to target college students, setting a goal of 200 members for the tour, and aiming for a 20% profit margin with a price of 18000 € per person. The report also emphasizes the importance of continuous evaluation and modification of the plan. It discusses the historical context of tourism, from early nomads to the development of pilgrimage tourism. The marketing strategy involves promotional campaigns tailored to the target audience, and the use of YouTube advertisements to maximize reach. The report also touches upon the evolution of tourism from early travel for survival to business travel and leisure activities. The report also talks about the set objectives and the evaluation process of the plan.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
Marketing in Travel and tourism
Plan for campaigning of Thomas cook
Their plan is to make a trip to Egypt
and Morocco in summers and for this
they have to make a promotional
campaign. Plan for the campaign is
as follows:
Mode of communication: what better mode of communication can be than social media is for the youngsters. They spend most of the time on these
social networking sites. The Thomas Cook Group should publicize their advertisements on these sites so it can get maximum reach. They can post
them adds on you tube and get max view and can attract customers from there also.
Set objectives: For getting the profit they expected they have to get 200 members for the tour. Lots of money of the cited organization has been
invested in the tour and they have kept the margin of 20% profit. For that they must charge 18000 € per person.
Evaluate: the managers have to check the plan continuously and they must modify the plan according to the corrections needed.
Set Audience: Firstly, they should set their
target audience and make plan accordingly.
The targets in the case of Thomas cook here
will be college going students. These both
places are a mix of contemporary trends and
historical monuments like pyramids etc.