Marketing and Sales Strategies for Travel and Tourism Industry

This report analyzes marketing strategies within the travel and tourism sector, focusing on promotional mix and customer relations, with a specific emphasis on Thomas Cook's approach. It explores the significance of advertising and sales promotion, highlighting how these tools are utilized to attract customers. The report discusses the role of brochures, promotional campaigns, and various marketing techniques to reach a wider audience. The report concludes with the importance of effective promotional strategies to target different customer segments. This analysis is vital for understanding how companies like Thomas Cook can effectively promote their goods and services in a competitive market, emphasizing the importance of building strong customer relationships through various marketing channels.

Marketing in Travel and tourism
Integrated nature and role of the promotional mix
Introduction
Advertising is the tool which help company in
promoting products and services in the
market. Thomas cook company will maintain
and build strong relation with their existing
and new customers and gain their attention
towards specific goods and services.
Basic principle of
advertising and public
relation
It is important for every organisation for
making relationship in the market place. The
main objective of advertising to sale company
products by attracting large number of
customers in all over the world. For effective
promotional campaign Thomas cook will use
best method which easily attracts buyers to
purchase goods from different locations.
This will assist in organising functions of marketing that
provide customers in one place. The campaign should
reach with large places and customers and gives desired
products and services which demand by user. The role
of Thomas cook is to make strong relation with
potential customers who easily attracts towards various
types of commodities.
Advertising is helpful in attracting people and providing
information about specific product and services. It includes
television, radio, newspaper, internet and many other sources.
They used effective tools and techniques in developing
various strategies and plans for promoting different goods
and services.
It is an effective tool which also large number of
customers from different location. Sales promotion is the
activity in which company promote their making goods
by using various sources and on the other hand personal
selling is the act in which an individual sale particular
product by door to door services to the customers.
The main aim of Thomas cook is to sale their products by
using both sale promotion and personal selling. They use
promotional mix techniques and methods that assist in
gain attention of specific customers whom they target.
Importance of travel and tourism brochures is to attracts
potential buyers who are interested to purchase cited
company goods and services.
Conclusion
It has been concluded that entity has to adopt appropriate
promotional techniques through which they can target
different customers. There are many methods which can
be used by them which will assists them to increase the
awareness about products and services which are offered
by Thomas Cook.
Usefulness of Advertising
Marketing Functions Sales promotion and Personal Selling