Thomas Cook's Promotional Marketing Campaign: A Detailed Report

This report examines Thomas Cook's promotional marketing campaign, focusing on its strategies for targeting audiences and increasing market share. It highlights the use of various communication channels, including social media, to promote summer holidays and generate revenue. The analysis covers the effectiveness of these promotional activities in enhancing the company's image and reaching a wider consumer base. Furthermore, it evaluates how these campaigns contribute to the company's overall revenue and market presence, referencing historical context and specific travel destinations promoted by Thomas Cook.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
Promotional Marketing Campaign
The promotional activities is usually designed for targeting audience. The activities are therefore includes create messages cues and
informations that will respond to company for developing its market proportion usage in Thomas Cook is that company y is getting more
customers of their business.
In marketing promotional mix refers to usage of
different methods and tools of communications
which present company's products and their services
for targeting customers. It is elements of marketing
mix which assist to company for promoting its
products or services. Through this company make
aware to customers about their products or services.
Expected revenue 800 millions British pound
evaluations and effectiveness
For promoting its market campaigns Thomas cook is using various communication channel. In which company is using social media for as effective tool. Thorough this company gets
wider consumers in their business. In today's world company everyone gather in from internet and social media. This is effective tools which helps to company for promoting its travel
products and services in the diverse market. Along with this selected marketing campaign also benefit the company in generating their revenue. It has been further evaluated that with
the help of using all these promotional activities it benefit the travel and tourism organization to enhance their image among the large mass of audiences.
Market campaigns
Unforgettable summer holidays in 2017
Two weeks : Egypt
One week : Morocco
This is when your focus should be an operational and executions.
Contact us
https://www.thomascookgroup.com/
The usage of the promotional mix is that is making people aware
about organization's product or services. For promoting its summer
holidays company is using different marketing channels such as
advertising through television and radio and social media. Thorough
this company is getting more customer in their business. Social
media have wide range of customer and many young people which
helps to entity for making their summer holidays more useful.