Integrated Nature and Role of Promotional Mix: Thomas Cook Case

This essay examines the integrated nature and role of the promotional mix, using Thomas Cook as a case study to illustrate these concepts within the tourism industry. It discusses various promotional tools such as advertising, personal selling, direct marketing, and sales promotion, highlighting their importance in attracting customers and delivering value. Early tourism's evolution from nomadic travel to organized tours is also touched upon, emphasizing the historical context and the shift towards more structured and luxurious travel experiences. The essay further details potential travel destinations offered by Thomas Cook, including Morocco and Egypt, and outlines the services provided, such as flights, accommodation, and food, with a promotional offer to encourage bookings, showcasing the practical application of the promotional mix elements.

In the early age, cultural aspects, learning languages and travelling
challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to
country for earn money then business
travel has been integral part of tourism
industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
INTEGRATED NATURE AND ROLE OF THE PROMOTIONAL MIX
Thomas Cook
Thomas Cook is a tour operator that is delivering
luxurious travelling services to its customers thus it
has made the people more attractive towards its
services and offers.
Personal Selling: Personal selling deals with selling the
products in the market through the help of the sales
representatives and going to each door and making them
know what you sell.
Advertising: Advertising is also another kind of
promotional element which helps in making people
aware about the product and the brand and manipulate
them to buy the product.
Summer tour Morocco and Egypt
7 days in Egypt
8 days in Morocco
 Flights will be scheduled properly and information will be communicated to your
personal e-mail address.
 All the tourists will be provided with the best luxurious hotel for accommodation and
advanced booking has been made already for the same.
 Food & beverages (F&b) are the part itinerary.
 Book now to get an attractive discount of 50 GBP
Contact: https://www.thomascook.com/
Tools of integrated marketing mix
 Advertisement
 Personal selling
 Direct marketing
 Sales promotion
Destinations to visit
Morocco Egypt
Hassan Tower Egyptian Pyramids
Volubilis Saqquara
Erg Chebbi Khan-el-Khalili
Direct Marketing: In direct marketing people
used to promote products by launching the
programs or banners or poster and flourish they
across the target markets and then, they fill the
entries they receive from that.
Sales Promotion: Sales promotion is something
which deals with showcasing the talent of the
people and making the effort in finding out
different set of strategies which can make the
Thomas cook deliver the value.