Business Decision Making Report: Thomas Cook Service Evaluation

This report presents an analysis of Thomas Cook's service quality and customer satisfaction based on a survey of 90 respondents. The report explores the respondents' opinions on Thomas Cook's service provision, with a majority agreeing that Thomas Cook is the best service provider. It also examines the level of satisfaction with the services provided, showing that the majority of respondents are satisfied or very satisfied. Additionally, the report analyzes the tariff rates of Thomas Cook compared to its competitors, with a significant number of respondents agreeing that the tariff rates are competitive. The report also includes references to relevant academic research on business decision-making and related topics. The report is a response to the HND Business Decision Making assignment brief and includes graphs and interpretations of the data collected.

Business Decision Making

Business Presentation
agreed disagreed
0 5 10 15 20 25 30 35 40 45

Are Thomas Cook the best service provider?
 From the 90 respondents, it is very much easy to say that Thomas
Cook is the best service provider in tours and tourism.
 There are majority of people who are agreeing on this aspect.
Some of them are not agreeing just because of the cost issues.
 They think that, the service providers are charging some extra
money. But all the things kept apart, Majority of the people are
agreeing that, they are the best service provider.

Business Presentation
Very satisfied
Satisfied
Less satisfied
Not at all satisfied

Are you satisfied with the services?
 Interpretation: From this we can understand that, there are about 50
people who are fully satisfied with the services. 20 people are satisfied
from the services.
 They found the services very good. Some people are less satisfied, and
the remaining people 15 out of 90 are very less satisfied.
 They are not at all happy from the services provided by Thomas Cook.

Business Presentation
Strongly agreed agreed Neutral disagreed strongly disagreed
0
5
10
15
20
25
30
35
Series1

Is tariff rate of Thomas Cook is best as compared to its competitors?
 Interpretation: According to the statistics, some of the people
around 35, thinks that the tariff rates of Thomas Cook are best.
 Around 15 people will agree on that. Some people will remain
neutral on this. 10 people will strongly disagreed disagreed on
that.

REFERENCES
 Ogunfowora, Bourdage and Nguyen, 2013. An exploration of the
dishonest side of self‐monitoring: Links to moral disengagement and
unethical business decision making. European Journal of Personality,
27(6), pp.532-544.
 Pettigrew, A. M., 2014 .The politics of organizational decision-making.
Routledge.
 Provost and Fawcett, 2013. Data science and its relationship to big data
and data-driven decision making. Big Data, 1(1), pp.51-59.