Sports Tourism Niche Market Analysis: Opportunities for Thomas Cook

This report analyzes the sports tourism niche market, focusing on its potential for business expansion, particularly for companies like Thomas Cook. It highlights the increasing popularity of sports tourism, noting the significant number of tourists who visit the UK for sports events and the substantial revenue generated. The analysis emphasizes the importance of understanding the market dynamics, planning destinations effectively, and hosting various sports events to attract sports enthusiasts. By examining the impact of events like the Olympics on UK tourism, the report underscores the opportunities for Thomas Cook to develop targeted travel plans, enhance booking strategies, and improve sales within this evolving and lucrative niche. This student-contributed assignment is available on Desklib, a platform that provides all the necessary AI based study tools for students.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to
2.2 Analysing niche tourism market and provide detailed description
The current niche tourism market is sports tourism in which business aims to expand its market and influence large number of tourists to visit
the country.
However, it is significant for tourists to gain detailed information regarding the
particular tourism market and enhance its popularity so that large number of
tourists could be attracted towards the tourist market. UK aims to develop itself in
such market and thus it helps Thomas Cook to expand its business operations so
that large number of sports tourists could be attracted. Such type of tourism is
considered as the most revolutionary and evolving trend which is being seen in
today's travel and tourism industry. It attracts wide number of travellers who are
interested in sports and thus organize and host several sports events and programs.
It has been measured that 30 million tourists visit the England and UK every
year. There are various sports events organized such as FIFA, Olympics that
raises UK tourism. Within the year 2011m 1.3 million people visited the
country and spend £1.1 billion for watching live sport event. Hence, carrying
out survey helps in identifying the number of tourists visiting the country
and thus raises the brand image of tourist destination in the country.
It also raises the number of travellers visiting the
country for sports activities and attain huge growth and
economy. For instance, in the year 2010 London
organized Olympic games and thus attracted various
tourists from around the globe. Thomas Cook develops
different travel plans in terms of sports events and
enhance its booking so that sales could be improved.
However, there are different types of niche
tourism market among which sports tourism is
considered as the most effective and thus
increases popularity among travellers to visit the
country due to occurring such specific sports'
event. Hence, it raises the market share of
Thomas Cook and influence large number of
tourists visiting the country. Therefore, it is
significant for tourists to plan the destination and
host several sports events so that it becomes one
of the happening destination for sport lovers.