This report analyzes Thomas Cook's promotional campaign for their summer 2018 holidays. It explores the use of various marketing strategies and media channels, including traditional media like television and newspapers, as well as digital technologies. The report emphasizes the importance of television for reaching a broad audience and highlights the potential of social media for engaging younger travelers. The report also discusses the historical context of travel and tourism, from ancient times to the modern era, and the evolution of marketing techniques. The analysis considers the impact of digital media, smartphones, and social media platforms on the promotional campaign and its effectiveness in attracting customers to the Thomas Cook Summer Holidays 2018 packages to Egypt and Morocco.