Integrated Promotional Campaign for Thomas Cook Summer 2018 Holidays

This report analyzes Thomas Cook's promotional campaign for their summer 2018 holidays. It explores the use of various marketing strategies and media channels, including traditional media like television and newspapers, as well as digital technologies. The report emphasizes the importance of television for reaching a broad audience and highlights the potential of social media for engaging younger travelers. The report also discusses the historical context of travel and tourism, from ancient times to the modern era, and the evolution of marketing techniques. The analysis considers the impact of digital media, smartphones, and social media platforms on the promotional campaign and its effectiveness in attracting customers to the Thomas Cook Summer Holidays 2018 packages to Egypt and Morocco.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
P4.2 An integrated promotional campaign for Thomas Cook summer 2018
holidays
There are various tools of promotional campaign for better marketing strategies and some of
them like Traditional media, digital technology and events are used here by the Thomas Cook
Group for their promotional campaign of the Thomas Cook summer 2018 holidays. First of all,
the advertisement campaign on the traditional media of television and newspaper are to be
prepared accordingly to the marketing strategies. Televisions are to be utilized the most for
promoting the customers and let them get informed about the Thomas Cook summer 2018
holidays. The television is such a media which is viewed by every segment of the tourism
market who could afford the products and services of Thomas Cook.
Secondly, the digital technology, that is, the new media instruments such as
internet, smart phones and information accessible through personal computers
are to be utilized at the optimum level. A smart phone is a gadget that is
assumed to be possessed by every individual in the west. And the social
media, which is a part of the digital technology, is the mostly used form of
media by the youth. Social media can be another best tool for the promotional
campaign as the youngsters are the ones with passion in travelling and they
can be easily attracted towards the Thomas Cook Summer Holidays 2018 and
provide the customers a wonderful experience with the packages to Egypt and
Morocco.