Impact of Social Media on Tourism: A Thomas Cook Case Study Report

This report analyzes the influence of social media on the tourism industry, using Thomas Cook as a case study. It examines the importance of social media tools, their impact on customer relationships, and the marketing strategies employed by Thomas Cook. The report explores various social media platforms, marketing techniques like blogging, SEO, and influencer marketing, and their effectiveness. It also investigates customer satisfaction with Thomas Cook's services, the adoption of low-cost services, security measures, and discount offers. The findings are based on data collected and presented in themes, providing insights into how social media shapes the travel and tourism sector and impacts customer experiences and business operations. The report concludes by assessing the overall impact and effectiveness of these strategies.

Research Project
(The influence of technology in
the travel and tourism sector)

Introduction
In today’s business environment, use of technology play a big role
in growth and success of company. One of the main benefit of
technology is that it help organization to offer services to its
customers by 24/7 which help in satisfy the needs of customers.
Present presentation contain information about the findings of
investigation.

Theme 1: Importance of social media tools
Effective Customer Relationships Team Collaboration
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Column C

Theme 2: Social media tools helps in
expanding
Agree Disagree
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Theme 3: Major social media tools
Facebook Twitter Online Portal Linked In
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Theme 4: Major marketing strategies used
by Thomas Cook
Blogging
Leverage Influencers
Effective social media
Search Engine Optimization
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Theme 5: Social media tools influence the
operation
Yes No
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Theme 6: Social media techniques used by
Thomas cook are useful
Agree Disagree
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Theme 7: Major tools adopted by firm
Discount offers Low cost services Security
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Theme 8: Satisfied with the services
offered by Thomas Cook
Yes No
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Column C

Theme 9: Rating to the products and
services of Thomas Cook
Excellent Good Average Poor
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Thank You