This report analyzes the influence of social media on the tourism industry, using Thomas Cook as a case study. It examines the importance of social media tools, their impact on customer relationships, and the marketing strategies employed by Thomas Cook. The report explores various social media platforms, marketing techniques like blogging, SEO, and influencer marketing, and their effectiveness. It also investigates customer satisfaction with Thomas Cook's services, the adoption of low-cost services, security measures, and discount offers. The findings are based on data collected and presented in themes, providing insights into how social media shapes the travel and tourism sector and impacts customer experiences and business operations. The report concludes by assessing the overall impact and effectiveness of these strategies.