Evaluating Thomas Cook's Marketing Strategies in Travel and Tourism

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Added on  2023/04/03

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AI Summary
This essay examines the marketing and advertising strategies employed in the travel and tourism industry, focusing on Thomas Cook as a case study. It highlights the importance of building strong customer relationships through effective marketing and promotional campaigns. The analysis covers basic marketing principles, sales promotion techniques, and the role of personal selling in attracting and retaining customers. The essay concludes that promotional campaigns are essential for increasing demand and facilitating the sale of products and services within the travel sector. Desklib offers a wide range of resources, including similar essays and study tools, to support students in their academic endeavors.
Document Page
Marketing in travel and tourism
INTRODUCTION
Marketing and advertising is such which help
company to promote their product and service to
large market. Thomas Cook is that which maintain
and build the strong relation with their customer
and client. Although with this they also attract the
customer to use their service for once.
Basic principle for advertising
It is quite important for organisation to make
relation with different people at the market place.
The base objective of company is to advertise their
product and service so that people can become
aware of such company as well and their offers
available on different product as well. All such this
make various people at one place and purchase
their product and services. It is required that
campaign should be reached to large market so
that they can receive their goods and services
easily. Through string relation firm easily attract
many people towards their items.
Advertising is that which is helpful for various
people as because with this they are able to attract
the people from different places of country.
Moreover, company is using various tools and
technique in developing strategies and different
plans for promoting goods and services.
Sales promotion is such which help company to
attract the large portion of people towards them
by providing them various offers and discounts
which will make them to travel and use the
services of THOMAS COOK for once and to
become the existing customer of them for longer
period. The main aim is too sale their product and
service to millions of people and thus to earn
higher profit as well. Therefore, the personal
selling also help company to attract various
customer by meeting them face to face and thus
this help firm to know the expression and
feedbacks as well about the organisation.
In this poster, this can be concluded that
promotional campaign is very useful for the
companies and this is useful for increasing the
demand for the company and with this product and
service can be sold out easily.
CONCLUSION
Sales promotion and personal
selling
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