Evaluating Thomas Cook's Marketing Strategies in Travel and Tourism
VerifiedAdded on  2023/04/03
|1
|344
|205
Essay
AI Summary
This essay examines the marketing and advertising strategies employed in the travel and tourism industry, focusing on Thomas Cook as a case study. It highlights the importance of building strong customer relationships through effective marketing and promotional campaigns. The analysis covers basic marketing principles, sales promotion techniques, and the role of personal selling in attracting and retaining customers. The essay concludes that promotional campaigns are essential for increasing demand and facilitating the sale of products and services within the travel sector. Desklib offers a wide range of resources, including similar essays and study tools, to support students in their academic endeavors.