Thomson Travel: Integrated Promotional Campaign for Egypt 2018

This report analyzes Thomson Travel's marketing strategies, focusing on their promotional activities for a 2018 Egypt travel package. It covers the use of personal selling through door-to-door information and call centers, alongside advertising via social media and newspapers. The report emphasizes the importance of an integrated promotional campaign to reach target audiences and increase travel and tourism engagement. It also discusses the need for effective management and integration of various marketing components to maximize profit and address potential threats. The report also highlights the significance of protecting heritage and culture to attract tourists and develop the travel and tourism industry in the UK. The overall focus is on creating awareness and driving procurement through effective communication and strategic planning.

MARKETING IN TRAVEL AND TOURISM
INTRODUCTION
Integration is an essential tool which used to combine all related
activities in an adequate manner by using appropriate integrated steps,
an organisation become able to deal with various situations properly.
Hence, for generating more and more profit, integrated promotion
techniques are helpful consideration.
PROMOTIONAL ACTIVITIES
For ascertain such targets, management have to integrate their work
with others and manage all flow of operations effectively.
Integrated promotional campaign enables an entity to make their
data available to target number of respondents. All necessary
information will get deliver to target number of people in an
effective manner so that chances of procurement rises. Thomson
wants to launch a plan for the year 2018 which emphasis a trip to
Egypt with a package of 3 days and 3 nights. The main motive of
this promotion campaign is to increase the general people affair
towards travel and tourism sector. For this management presented
their advertisement over at social media, newspaper etc.
Personal selling: Make a separate process
under which personal selling concept will take
place. Through this Thomson can provide a
door to door facility in providing information
along with personal call by developing a
separate process in call centres as well.
Advertising: Thomson have to advertise
about their packages at vast level by integrate
the social media as well. Along with this,
newspaper advertisements etc. are other
factors which enable them in transfer
information. For creating an awareness about
their packages for summer 2018, various tools
have to take in account so that proper
information can be deliver to target users.
Promotion mix means to promote a certain
thing to target number of users.
Thomson integrate their working with others so that they deal with
various situation properly. At the time for arranging a package for
Morocco and Egypt in year 2018, it is essential to determine threats
and then manage flow according to time frame.