Digital Technology, Customer Service & Food Event Strategies Report

This report analyzes the application of digital technology in managing customer experience within the context of a food event at Thornbury Castle Hotel. It explores how digital tools, such as SaaS tools and AI-powered chatbots, are employed to enhance customer interactions and streamline operations. The report also examines customer service strategies, including employee education, differentiation, and digitalization, and how these strategies contribute to creating positive customer experiences and meeting business standards. The conclusion emphasizes the importance of customers and the role of digital technology in adapting to changing customer needs and maintaining sustainable growth in the hospitality industry. The report references various academic sources to support its findings.