Thornton's Marketing: Concepts, Strategy, Internal Relations Analysis

This report provides a detailed analysis of Thornton's marketing concepts and internal relations, starting with the definition and objectives of marketing, followed by an overview of different marketing concepts. It then delves into Thornton's specific marketing strategy, focusing on the 4 Ps (Product, Price, Place, Promotion), current and future marketing trends including interactive and mobile marketing. The report outlines the marketing process, from situational analysis to implementation and control, and examines the roles and responsibilities of a marketing manager at Thornton's. Furthermore, it explores the interrelation between marketing and other functions such as finance, production, human resources, and legal, emphasizing the importance of these relationships for achieving business goals. The report concludes by highlighting the significance of the marketing role within Thornton's and the benefits of strong interdepartmental coordination, referencing several academic sources to support its analysis.

MARKETING CONCEPTS
AND INTERNAl
RELATIONS

MARKETING DEFINITION
• “Marketing is the process of planning and
executing the conception, pricing, promotion
and distribution of ideas, goods and services to
create exchange that will satisfy individual and
organisational objectives” (source?)

OBJECTIVES OF MARKETING
• Create brand awareness among
people within a year
• Enter new market internationally and
locally on next two years
• Increase customer relationship within
6 months
• Enhance profit of the firm within 12
months
• Increase sales of the firm within 12
months

CONCEPTS OF MARKETING
There are five types of marketing concept
•Production concept.
•Product concept
•Selling concept:
•Marketing concept:

THORNTON'S
MARKETING STRATEGY
Marketing strategy of Thornton's incorporate is 4
Ps of marketing which are as follows-
•Product:
•Price:
•Place:
•Promotion: Product of Thornton's
Promotional strategy of Thornton's

CURRENT MARKETING
TRENDS OF THORNTON'S
Interactive content:
• It is important to post the content that is attractive and
content to whom with interaction can be done.
•With the use of content marketing Thornton’s can gain
an edge at Easter (Homburg, Jozić. and Kuehnl,
2017).
•For example with the use of content that is Ultimate
guide to Easter eggs assist in providing positive return
on interest as it is little trickier

FUTURE MARKETING TRENDS OF
THORNTON'S
Mobile marketing:
•Mobile marketing will help Thornton's in increasing
awareness of produces and enhance purchase of products
and services.
•Further mobile is digital marketing strategy which aimed to
reach an audience and their smartphones, tablets through
email, MMS, social media etc.
• It helps in focusing to reach specific audience and sale
them products and services.

MARKETING PROCESS
• There are different steps included in the marketing process
which are as follows:
• Situational analysis
• Marketing strategy
• Marketing mix decision
• Implementation and control

THE OVERVIEW MARKETING OF THE
DIFFERENT MARKETING PROCESS WITHIN
THORNTON
• Thorntons uses a brand match scheme to
compare prices with competitors.
• They also use internet promotion to attract
more customers
• Thorntons ccurrent trade around the world to
ensure that all their customers get the same
benefit of product.

Roles of a marketing manager of
Thornton's
• Marketing manager plays an important role
to meet the strategic needs of an organisation.
• This can be easily understood quoting the
example of Thornton's, a British chocolate
brand where people always wish to stop
whenever they are on their way.
• Marketing manager is one who manage,
formulate, direct and coordinate all the
marketing policies of the company
(Armstrong, Kotler and Brennan, 2015).

RESPONSIBILITIES
Hence their responsibility vary according to the needs of business.
•Throughout the business they have to spread the marketing
aspirations
•If any opportunities comes to the firm, they have to research it
completely and discuss the same with top managerial.
•They have to understand the needs of customers and potential
requirement of them to increase the sale.
•They should have good coordination with various marketing
agencies.

MARKETING AND FINANCE
FUNCTION
• Finance and marketing are two important pillars of
the company on which growth and profit of the firm.
• If the firm does not integrate finance and marketing
then it may be possible that they suffer from
problems.
• Finance is basically concerned with financial aspect
such as cost and feasibility of the project, profit,
sales growth etc.