Report on Threads: Creativity, Enterprise, and Innovation

This report provides an in-depth analysis of Threads, a company leveraging social media and messaging for a tailored luxury shopping experience. It examines Threads' value proposition, highlighting their mission to inspire and cater to the fashion needs of the younger generation through chat commerce. Key activities such as innovative tool development, personalized customer communication via WhatsApp and WeChat, and a focus on fashion tech are discussed. The report identifies the company's target customer segment as fashion-conscious individuals aged 18-30 and explores strategies for building strong customer relationships through employee training and satisfaction. Cost structure considerations, particularly investments in technology and online channel maintenance, are also addressed. The analysis concludes by emphasizing Threads' unique approach to integrating technology with fashion to provide a novel shopping experience.

Creativity, Enterprise and
Innovation

Table of Content
 Value Proposition
 Key Activities
 Customer Segment
 Customer Relationships
 Cost Stretcher
 References

Value Proposition
 Threads provides a tailored luxury shopping
experience solely through social media and
messaging, and the firm is constantly linked -
whatever the consumer want, wherever they are.
 The mission of the company is to elevate and
inspire people all around the world (Nurani,
Nurjanah, and Prihantoro, 2021). The young
generation is facing a problem regarding their
fashion outlets. The company is going to provide
them solution for their problem where it will
provide different range of fashionable products for
the Snap chat generation.

“Key Activities”
 Chat commerce: Threads are developing game-changing
tools and platforms, since few firms have been able to
innovate in this field.
 The company communicates with its customers using
Whatsapp and WeChat and does business directly on both
platforms, allowing it to provide the Threads customer
experience wherever its customers are in the world.

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 Fashion Tech: chat commerce conversion almost 5X more effective than
traditional e-commerce. Here company focused on Making service more personal,
providing more value to internal teams and business partners, and better
understanding and communicating with our clients are all part of how we define
the new path ahead (Santini, 2021).
 This has impact of covid as firm ha to close some of it operation due to mass
spread of Covid.

Customer Segments
 The company is not operating from a particular area or any physical store.
company is completely based on the online platforms of selling where company
use Snapchat, WhatsApp, Instagram and various other social media platform to
sell its products and services for staff in context to this the targeted segment of the
organisation is generation.
 It is that generation of customers which belongs to the newest form of customer
within the market. Most of the customers from this generation are those
individuals who have a special craze of fashion. In context to this company will
target the individuals from 18 to 30 who have a great influence from the fashion
sense.

Customer Relationships
 Customer relationships define how a firm engages with its clients
to enhance customer experience. This entails both responding to
immediate issues and proactively developing long-term solutions
that are focused toward client satisfaction (Caputo, and et.al.,
2021).
 Invest in training for employees: Not only is the product offered,
but also the staff that engage with the consumer provide an
excellent customer experience. Corporate representatives must be
highly qualified and driven to solve consumer concerns rapidly.

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Create a successful job for your customer service representatives: When the company looks
after its staff, it takes care of its customers." This looks intuitive: if a customer care agent
has a terrible day such that the consumer understands it, the tone of the encounter can shift
(Priadana, and et.al., 2021).
Studies also demonstrated that happy workers are 13% more productive, and that
productive workers and rapid resolution times in the service business contribute to greater
customer satisfaction ratings.

“Cost Structure”
 In context of cost allocation it is identified that
the chosen organisation is expanding most of its
fund on innovation within fashion. Company use
a high-tech system that includes a several cost of
the company.
 Most of the cost is covered by selling the
products and services to the end customers.
Company is a tech organisation which is working
within the fashion industry by providing a new
sense of fashion to its customers (Pio, Kilpatrick,
and Pratt, 2021).

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 Company is highly based on the technology where it works completely on online
channels. This includes the high cost of maintenance within the organisation that
has to be covered by selling the products and services.
 All the products are covered by the firm by the use of selling its products and
services to the end users.

References
 Jambal, T. and Stuchlý, J., 2021, January. Analysis of Change in the Corporate
Sphere of the Czech Republic. In SHS Web of Conferences (Vol. 90, p. 01007).
EDP Sciences.
 Išoraitė, M. and Gulevičiūtė, G., 2021. A study of online entrepreneurship
education under conditions of a pandemic. Entrepreneurship and Sustainability
Issues, 8(3), p.179.