Detailed Project Plan: Thrive Farmers Coffee Company Analysis

This project plan analyzes Thrive Farmers Coffee, a company established in 2011 by Michael Jones, focusing on its innovative business model and commitment to supporting coffee farmers. The plan outlines the research background, aims, and key objectives, including changing the coffee industry's business model and empowering communities. Objectives are presented as milestones, such as developing an effective business model and providing financial support to farmers. The plan details the revenue-sharing model and emphasizes the importance of training farmers. The project plan aims to improve coffee quality while supporting farmers and building relationships with restaurant chains. The plan also covers the implementation and monitoring of the steps involved in the whole process flow.

Project Plan

Table of Contents
1. Research Background.............................................................................................................................................. 1
2. Aim......................................................................................................................................................................... 1
3. Key Objectives........................................................................................................................................................ 2
4. Objectives as Milestones.......................................................................................................................................... 2
5. Build a Plan............................................................................................................................................................. 2
6. Project Plan Outline................................................................................................................................................ 2
7. Share with the Team................................................................................................................................................ 3

1. Research Background
Michel Jones id the CEO of the company named, Thrive Farmers Coffee. It was
established on the year 2011. When Michael Jones was 16, he knew precisely what he needed
throughout everyday life: to be on the Inc. 500 rundown – a positioning of the 500 quickest
developing privately owned businesses in the United States. When he was 35, the medicinal
services organization he established, IPG, had accomplished that and that's only the tip of the
iceberg. Yet, what Jones would do after that point of reference would change his own particular
life, as well as the lives of individuals around the world. He longed to make a business less
focused on turning benefits and more on helping individuals. So in 2011, The CEO of the
company Thrive Farmers Coffee settled on one of the greatest choices of his life, he decided to
leave his well-developed healthcare organization and look for an approach to make a difference
for the society.
Michael Jones with his cofounders took the initiative to change the coffee industry.
Roswell-based THRIVE Farmers Coffee goes past reasonable exchange, using an imaginative
homestead to-coffeepot plan of action and expelling various undue connections in coffee's chain
of creation. The company associates farmers with buyers, giving them a supportable salary and a
wellspring of pride. By dispersing learning of better cultivating practices, deals and showcasing
and quality control, THRIVE enables farmers to exponentially expand the benefit of their
harvest. With the training and budgetary lift given to them by THRIVE, coffee farmers can
bolster their families, remain on their property and engage their networks all while making
extraordinary coffee.
THRIVE Farmers Coffee can be found in Earth Fare stores in Augusta and Athens and in
addition blended up crisp in Atlanta's Octane Coffee Bars. Roswell inhabitants can lift a pack up
specifically from THRIVE's base camp off of Hembree Park Drive. The most advantageous
approach to get your monetarily honest caffeine settle, however, is to arrange on the web. You
can buy in to the THRIVE Coffee Club to get a crisply broiled sack conveyed to your entryway
every month. Club individuals appreciate uncommon access to constrained release coffees,
restrictive endowments and rebates on fermenting hardware and other stock.
2. Aim
Thrive farmers coffee aims to support the farmers with the company’s growth, by
maintaining the coffee’s quality.
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3. Key Objectives
The main objective of this company is to change the business model of the coffee
industry and take care of how the coffee is born, for improved quality to satisfy its consumers.
The other related objectives include to help with the community’s transformation, by
empowering the communities to be lifted from poverty. Further, building relationship with the
restaurant chains is also one of the objective, for the growth of the company.
4. Objectives as Milestones
Coming up with an effective business model was the biggest milestone. Followed by
financial support, creating a completely new approach of business, by focusing on the
employment of more number of farmers.
5. Build a Plan
Then the plan is developed keeping the goal and the objectives in mind. The built plan is
unique in terms of its revenue-sharing model, which balances out the cost paid to farmers every
year – and builds the farmers' potential of earning.
6. Project Plan Outline
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7. Share with the Team
Finally, the developed plan is shared with the team and the steps are put into action
immediately. For this, the farmers are required to be trained appropriately in a step-by-step
manner and by prioritizing the tasks accordingly. However, the whole process flow must be
monitored effectively, for effective results.
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