Analyzing Progress: Thrive Farmers Coffee Project Second Report

This document presents the second progress report on the Thrive Farmers Coffee project, detailing its aims to support coffee farmers by ensuring quality and fair compensation. The project works by involving farmers in the entire coffee production process, eliminating unnecessary intermediaries. It highlights the company's partnerships with restaurant chains like Chick-fil-A and Earth Fare, emphasizing shared values and the belief that business can prioritize more than just profit. The report outlines the project's success in establishing relationships, improving farmer incomes (up to 10 times more than traditional markets), and enhancing employment opportunities. Customer reviews reflect a growing demand for transparency and a desire to support ethical businesses. The report concludes that Thrive Farmers Coffee has successfully disrupted the traditional coffee supply chain, fostering economic stability and promoting sustainable growth for farmers, supported by a transparent workflow and quality benchmarks.

Second Progress Report

Table of Contents
1. Progress Report....................................................................................................................................................... 1

1. Progress Report
About Project and its Progress
Project Contraction - Project ID *****
Title of the Project Thrive Farmers Coffee
Starting Date January
2018
Ending Date December
2018
CEO Michael Jones
About the Project Aims to support the farmers with the
company’s growth, by maintaining the
coffee’s quality.
How it works? The farmers hand-plant the coffee seeds, and
at crest readiness, they hand-pick the cherries
(yes, coffee originates from natural product).
The farmers at that point remain associated
with the whole processing, drying and
sending out procedures — zones where
brokers already assumed control and received
the benefits.
Partners Various restaurant chains
Real Partner Kenneth Lander
Partners’ value The partners also share the same belief i.e.,
the business can be bigger than the bottom
line.
Expected Results To deliver better coffee to its customers.
Target To help the community and the coffee
farmers, For improving the life of the farmers.
Progress so far The Thrive Farmers Coffee has been
successful in establishing relationship with
various restaurant chains.
Farmer’s Contribution THRIVE Farmers likewise contributes to the
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company’s fast development, which covers its
local as well as the national partnerships
along with Chick-fil-A. Addition to the placed
situated in Georgia and the Earth Fare stores,
with a few extra association on the horizon.
As the interest for its coffee develops,
relatively improves the openings for work in
its coffee-developing areas.
What is the implemented Change "By disposing of all the unnecessary layers in
the supply chain, the business model of the
Thrive Farmers Coffee makes financial
stability for the farmers, enabling them to
offer their coffee specifically to organizations
and acquire a steady, unsurprising salary
which is up to 10 times more than they would
get through the conventional markets."
Results of the first progress After a year of partnering with the Thrive
Farmers Coffee in 2014, Chick-fil-A’s coffee
sales multiplied gradually.
Results impact on the farmers Our organization with Chick-fil-An is
established in a mutual pledge to both coffee
of high quality and positively affecting the
farmers along with their communities. The
results show that, when the eatery
organizations of 2,000 or more is allowing the
clients to make a difference even by a single
cup of coffee.
Ranking It has improved its employment and has been
listed in the rapidly growing companies in the
world.
Consumers’ Review While customers are moving at an expanding
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rate to top notch coffee in the commercial
center, we trust THRIVE Farmers has seen
such quick development since purchasers
want straightforwardness. Our organization
furnishes the capacity to associate with
farmers and positively affect their lives. That
lines up with the focal point of numerous
patterns in the present expending world.
Organizations and people hook onto these
common qualities as promoters since they
perceive genuine change," Jones said. "The
more fruitful the developing, socially
cognizant entrepreneurial economy in
Georgia turns into, the more impact we will
have on the worldwide economy to improve
things."
Economic Wise The company has worked on the economic
stability and succeeded in meeting its targets.
Goal It had altered the standard coffee supply
chain, which has numerous go between and a
solid dependence on unpredictable product
markets. THRIVE bolsters farmers in keeping
up enthusiasm for their growth through the
yield's last purchase. By remaining required
until the point that the finish of the chain
where their coffee has the most noteworthy
esteem, farmers can hold overall revenues up
to 10 times higher than those in ordinary
markets. We sat down with THRIVE prime
supporter Kenneth Lander at his coffee
cultivate in Monteverde, Costa Rica.
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Transparent workflow Thrive works by totaling farmers' harvests
into parts that it either pitches green to
discount roasters or meals itself and pitches to
coffee retailers or specifically to purchasers
through its site. Farmers get a large portion of
the take for beans simmered by Thrive, or
seventy-five percent for beans sold green.
Thrive handles the business, advertising,
conveyance, and bundling while at the same
time upholding quality benchmarks Jones
says farmers are boosted to keep up due to the
higher returns they get contrasted with
offering their beans through standard
channels. He likewise says farmers get finish,
consistent reports following precisely where
their beans go and what amount is being paid.
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References
Anne Jackson, E. (2013). THRIVE Farmers Coffee. [online] Pointsnorthatlanta.com. Available
at: http://pointsnorthatlanta.com/thrive-farmers-coffee/ [Accessed 5 Jul. 2018].
Food Tank. (2016). How Kenneth Lander and THRIVE Farmers Are Revolutionizing the Coffee
Supply Chain – Food Tank. [online] Available at: https://foodtank.com/news/2015/06/how-
kenneth-lander-and-thrive-farmers-are-revolutionizing-the-coffee-supply/ [Accessed 5 Jul.
2018].
sustainablebrands.com. (2015). THRIVE Farmers, Second-Fastest Growing Company in
Georgia, Cites Sustainability as Key to Rapid Growth. [online] Available at:
http://www.sustainablebrands.com/news_and_views/business_models/sustainable_brands/
thrive_farmers_second-fastest_growing_company_geor [Accessed 5 Jul. 2018].
Ward, S. (2016). Time to THRIVE: Meet the Coffee Company Whose Disruptive Model is
Putting People Over Profits. [online] Chick-fil-A. Available at: https://thechickenwire.chick-fil-
a.com/Food/Time-to-THRIVE-Meet-the-Coffee-Company-Whose-Disruptive-Model-is-Putting-
People-Over-Profits [Accessed 5 Jul. 2018].
Wohlsen, M., Hempel, J., Finley, K., Griffith, E., Graff, G., Ratcliffe, J. and Nuwer, R.
(2018). The Next Big Thing You Missed: Saving the Coffee Industry by Running It Like Silicon
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