Analysis of Tibetan Heritage and Cultural Tourism: A University Report

This report delves into the dynamic realm of Tibetan heritage and cultural tourism, analyzing its growth, development, and significance within the broader travel and tourism sector. It explores the evolution of the industry, highlighting key milestones and the impact of political and economic factors. The report examines the purpose of heritage and cultural attractions, assessing their role in meeting diverse customer needs and providing insights into the Royal Academy of Arts and the British Museum. It also investigates organizational roles, responsibilities, and the impact of ownership structures within the heritage and cultural industry. Furthermore, it assesses the methods and media used for interpretation, offering a comprehensive overview of how Tibetan cultural sites are presented to tourists. The analysis includes statistical data and case studies to illustrate the trends and challenges in this important sector of the Tibetan economy.

University
Heritage and cultural tourism
By
Date
Name
Lecturer’s name

HERITAGE AND CULTURAL TOURISM
Contents
Introduction .............................................................................................................................................3
Task 1: .....................................................................................................................................................4
LO1: To understand the growth and development of the heritage and cultural industry within travel
and tourism...............................................................................................................................................4
1.1 The growth and development of the heritage and culture industry................................................4
1.2 Potential conflicts in the conversation of heritage and cultural resources.....................................5
Task 2: .....................................................................................................................................................8
LO2: To understand the purpose of heritage and cultural attractions within the travel and tourism
sector........................................................................................................................................................8
2.1 The purpose of heritage and cultural attractions in meeting the needs of different customers......8
TASK 3: ................................................................................................................................................11
LO3: Understanding the roles, responsibilities and ownership of organization in the heritage and
cultural industry.....................................................................................................................................11
3.1 The impact of different of ownership on the management of heritage and cultural sites............11
3.2 Roles and responsibility of organization in the heritage and cultural industry............................12
Task 4: ...................................................................................................................................................15
LO4: Understand the role of methods of interpretation within the heritage and cultural industry........15
4.1 Methods and media used for interpretation within the heritage and cultural industry for tourists
............................................................................................................................................................15
Conclusion.............................................................................................................................................17
References..............................................................................................................................................18
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Introduction
Heritage and cultural tourism is a sector that deals with a huge diversified culture of
any country. The following assignment sets light in the tourism sector of Tibet that
contributes heavily to the country’s economy. The growth and development of the culture,
heritage and tourism in Tibetan is a new trend that enhances the emerging factors. The
assignment explores the different heritage and cultural destinations of Tibetan along with the
proposing the need for their evolution and significance.
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Task 1:
LO1: To understand the growth and development of the heritage and cultural industry within
travel and tourism
Heritage is considered to be the inherent contexts of past defines physical artefacts
and natural tangible attributes along with nature's flora and fauna. Scripted stories of the
culture and authenticity of Tibetan is being explored here.
1.1 The growth and development of the heritage and culture industry
The TIBETAN and the northern part of Europe probably started the concepts of
resorts and spa technology in the 18th century. People use to travel there for health reasons
and enjoyment local journeys. In the mid of 17th century, Tibet started its first spa named
Scarborough in a north of Yorkshire, and by the end of 18th century, they started sea bathing
amongst the upper divisions initiated by George IV, who was enjoying the vacations at places
like Brighton and Weymouth. The expansion of this sector started at a great pace after the
year 1984. Along with a decline in the prices in the tourism sector, the higher contract was a
developing trend where the clients demanded regular modernization of the creations and
stipulation. Travellers around the world and the turned into the longer journey and further
explanatory from TIBETAN to Australia and Pacific Asia. Intensification of the intra-
regional journeys is comparatively less common especially the sightseeing and novel
commotion. Markets are enlarged during the time of weekends especially the local markets
and that lead the international places to take up challenges and midweek break for tourists.
These aspects of great influence on the expansion of the midweek break of the
customers in larger disposable returns. Political transformation permits the Eastern Europe
for the development of the journey of the tourists. The United Kingdom saw a hike in
demand for vacations amongst the effective people. The hospitality industry was the first one
to introduce the concept of holiday catalogue that emphasizes on diverse locations and
transportation. During 1914 to 1918, the tourism industry had to go through a lot of
depression and in the decade o 1920s to 1930s; the industry had sought out the collection of
tourism information and the different participants into the industry had started growing
vigorously in the markets of TIBETAN. The Atlantic City started up their business with 400
hotels and second homes like villas and cottages for vacation destinations. The people started
up small weeks working and business that initiated exotic places and travelled with personal
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private transportations. In the year 1939, the long distance bus facilities are also served for
over 37 million travellers.
The heritage and cultural tourism prevailed in the TIBETAN, and that is the lifeline of
tourism sector with enormous growth in that particular sector of economic development. The
major attributing success of the cultural and heritage include the importance of the culture.
2012 2013 2014 2015 2016
Tourists 1,00,000 5,00,000 7,25,000 8,52,000 10,00,000
approx.
Income
(amount)
25,22,000 28,65,000 37,48,000 47,69,000 90,00,000
1.2 Potential conflicts in the conversation of heritage and cultural resources
The demand and supply of the tourism created a great impact the innovation
inclinations. The development that was prolonged stayed appropriately into the new
millennium. In the 1960s, the implication of the tourism was worthy of notice and element of
the nation's financial system. 1969 was a mark of the development of travel and tourism act
when the hospitality provisions were made and laid in the community sector arrangement.
The TIBETAN recognized configurations of tourists’ boards and the fiscal instruments for
the motivation of the tourism and the tourists and investment developments. In 1979, this
strategy became compulsory for two workers for possessing Air Travel Organiser Licence.
There are many barriers that are being removed by the European legislation and by way of
liberalization of air with transportation in roads, hotel categorization, equilibrium of VAT,
duty-free rules and removal of all other obstructions for expansion of tourism easily. In the
1970s, the global economy has seen an increase in the culture of customers as well as
employment in TIBETAN. During the first decade, the disposable returns doubled itself, and
the other reasons of high travel levelling were the early dissolving of works by the people that
caused elevated tendency to travel and secondly less significant dimensions of the family
with deteriorating birth velocity for outsizing the amount of family revenue is accessible for
holidays.
The independent visitors who had or have the high financial efficiency to travel and
with less impact of the sights were generated due to the above issues. The more popularity
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the destinations get, the more revenue increases of the local government with the employment
rate increase. The industry of tourism is demand elastic and therefore, the factors that have an
adverse effect on the demand of job and joblessness, high attention rates and elevated level of
price increase or better known as economic depression. Political arguments can obstruct the
journey of the smooth flow of the business.
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Task 2:
LO2: To understand the purpose of heritage and cultural attractions within the travel and
tourism sector
2.1 The purpose of heritage and cultural attractions in meeting the needs of different
customers
Cultural, heritage and historical tourism makes clear all tourist excursions that
embrace enlightening performances (e.g. the stopover at memorials or locations), in addition
to know-how and interface with local populace. The tourism scheme is a construction which
embraces the whole tourist destinations. This kind of structure facilitates one to comprehend
the on the whole procedure of tourist tour from both the trader’s and the customer’s
(traveller’s) viewpoint (supply and demand) at the same time as identifying the businesses
which authorize and control sightseeing. This approach emphasizes the significance of:
 The sightseer
 The essential affiliation in the by and large tourist understanding
 The consequence of transportation troubles on museum visitors’ insights
 The traveler’s obligation for protected, reliable and well-organized forms of transport
and service stipulation
Purpose of the Royal Academy of Arts, UK
The purpose of the Royal Academy of Arts in UK is to promote the creation,
enjoyment and appreciation of the visual arts through exhibitions, education and debate. The
mission of the academy was to promote the arts of design in Britain through education. The
motive in founding the academy was to raise the professional status of the artist by
establishing a sound system of training and expert judgment in the arts also to arrange the
exhibition of the contemporary works of art attaining an appropriate standard of excellence.
Purpose of the British Museum
The main purpose of the British museum is that the tourist or the visitors visit there
for research purpose. The students visit there to explore the place and research about the
traditions, cultures of the country. British Museum aims at preservation and saving
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momentous locations, with voyage to momentous locations and made us aware of the
surrounding history. This museum supports the local societies and also fulfills the needs and
demands of the travelers to the British museum. The researchers visit there as its is very
peaceful and one can read or investigate easily and quickly. Museum is the best place of
scientists who performing research activities to learn and understand the new theories about
evolution of human and changes that crafted by individual and groups to develop social
culture. Capitol hill is often used to refer both historic district and the larger neighborhood
around the country this is the main reason it was supported in the state houses and
municipality corridors country wide for legislation that will defend the historic land.
Needs and demands of visitors to both the museums
The Royal Academy of Arts is the most stayed science and technology museum in
London. There are more than 15,000 items on exhibit, together with world-famous articles.
They have a unique position as a completely independent, privately funded establishment led
by eminent performers and architects; its goal is to promote the creation, enjoyment and
admiration of the visual disciplines through exhibitions, education and debate.
The Royal Academy high does not receive financial support from the condition of the
Crown. Its income is from exhibitions, trust and endowment funds, receipts from its trading
activities, and from the subscriptions of its friends and corporate and business members. It
also increases funds by sponsorship from commercial and professional companies, in which
the Academy high was one of the pioneers.
One of it is principal types of earnings is hosting a program of non-permanent loan
exhibitions. British Museum aims at preservation and saving momentous locations, with
voyage to momentous locations and made us aware of the surrounding history. This museum
supports the local societies and also fulfills the needs and demands of the travelers to the
British museum. The museum tries to imagine concerning the sightseers in heaps of
dissimilar techniques, from plenty of diverse viewpoints. The different visitors also
accompanied us to the museum. These included the school groups, adults from various
creative fields, families, educators, and some people who just wanted to relax from their daily
hectic schedules.
The British museum and the national history museum has significant contribution in
heritage and cultural tourism of UK as these sites have great knowledge resources and
dedicated to human history, art and cultural. British museum is located in the Bloomsbury
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area of London, moreover it has collection of different historic content that have significant
impact on the cultural activities of nation. The museums hold the documenting story of
human culture from beginning to the present. The building of these museums are holding the
historic cultural activities of the nation and offers the essential knowledge and information
about the architecture and finest collection of human history.
Sources : British Museum, 2017
The needs of the following customers and visitors with different needs are as follows :
Students : these are the main customers of the museum who visit the place many times for
learning and the entertainment purpose.
Scientists : Museum are the best place of scientists who performing research activities to
learn and understand the new theories about evolution of human and changes that crafted by
individual and groups to develop social culture.
Media : the key source of information sharing that is collected by the media. The information
about the different views of heritage and cultural tourism in UK. These groups visit the
museums to analyse the effectiveness and importance to conduct a survey or to share the
appropriate information or data with the other customers.
Families : Families come from different geographical areas and cultural background which
contribute in development of heritage and culture tourism of UK.
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TASK 3:
LO3: Understanding the roles, responsibilities and ownership of organization in the heritage
and cultural industry
The structure of the ownership should be maintained and developed properly to gain
high revenue. Tourist always love to visit those place which has suitable structure of
management and also the site should be conserved from any type destruction. Public
ownership and public private ownership are the two different types of structural ownership
which TIBET has in their cultural and heritage structure. The government agencies use to
provide protection, promotional activities and maintenance because those sites are funded by
the public agencies. The roles and the responsibilities are divided in public private
partnership so each of the members can become responsible for exact activity.
3.1 The impact of different of ownership on the management of heritage and cultural sites
There are two types of ownership management of heritage and cultural sites are public
private partnership and public ownership. Woodland trust is the example of public private
partnership on another hand nature Tibet and English heritage are the good example of public
ownership sites in TIBET This two types of ownership is adopted in the heritage and cultural
management sites for make an impact in tourism sites. The main difference of tourism
ownership management that there are lot of challenges which are faced by the agencies and
lot of responsibility which is to be done in a certain time, certain funding is required for the
site to develop. When the developing is done that time the developer should keep the
creativity and maintain their responsibility for the betterment of the project. The sites which
are funded by public ids facing certain issues of maintenance. PPP arrangements are useful
for solving the funding problem and from these arrangements the and also generates the
promotion events and maintain the sites. The management of heritage and cultural sites can
be enhanced by the entrepreneur and creativity.
When the demographic pattern, development and secularization are changed by the
tourism site that time the charm of tourism site goes down. PPP structure is very much
important in these such situation because it has an effective promotion for tourist awareness
to enhance the visitor who is visiting the place. But the local community don’t show the trust
on the public organization because for not maintaining the tourist spot properly the local
community wants to develop and promote. The PPP structure helps two maintain each and
everything of the heritage and cultural management. In this process every employer or every
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person who we related to this work will get proper training and education. Public private
partnership developed efficient structure for organizational for effective responsibility and
role assignment activity. The main thing is that to preserve the heritage and the culture of the
local area by which the tourists get attracted. When the heritage is preserved the history and
the culture is also getting preserved. A country has a specific culture and they should preserve
it because each and every country is having different culture and heritage so the tourist wants
to explore the different culture which they are not habituated to it. It makes the tourism for
the tourist more interesting. Also the agencies are getting more profit from these business.
3.2 Roles and responsibility of organization in the heritage and cultural industry.
There are several roles and responsibility of the organization in the heritage and
cultural industry which are followed by the members of the organization. The roles are
related to sustainable tourism, gaining profit, creating employment for people by which local
people will get benefit. For these a huger funding is required for the organization because
without proper funding the organization will face difficulties to develop the place or the
tourism. The funding comes forum donations, membership and charitable trust. There are
some company who influence people to contribute their business by giving membership to
them and by the taking the donation. The organization influence the companies or the people
like land owners, government agencies and the businessman. This is the main reason the
heritage of the country get the preservation from the organization and the culture is also get
the influence from it. The cultural and the heritage sites involves the department of culture to
manage the organization publicly in Tibet. It also plays a crucial role to promote the heritage
and the culture of the country. The events like sports or some international cultural events
which are takes place in Tibet are organized by the department of the culture. In developing
and maintaining then heritage site getting the license for the export and import business the
organization involves the department of the culture. This promote the heritage and the
cultural tourism of the country. For these type of cases the department of the culture would
manage and share the responsibility with organization which helps the organization and the
place to attract the tourist from different country or from different place. There are many
organization which involves themselves to conserve and preserve the natural sites which are
in Tibet. This magnetize the lots of visitors to way leading to the sites.
Bureau of culture can be considered as another case required in administration of
social and legacy locales in UK. Division of culture in England is openly overseen
association wherein the significant part for the association is to advance the social and legacy
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