Analysis of Tibetan Heritage and Cultural Tourism: A University Report

This report delves into the dynamic realm of Tibetan heritage and cultural tourism, analyzing its growth, development, and significance within the broader travel and tourism sector. It explores the evolution of the industry, highlighting key milestones and the impact of political and economic factors. The report examines the purpose of heritage and cultural attractions, assessing their role in meeting diverse customer needs and providing insights into the Royal Academy of Arts and the British Museum. It also investigates organizational roles, responsibilities, and the impact of ownership structures within the heritage and cultural industry. Furthermore, it assesses the methods and media used for interpretation, offering a comprehensive overview of how Tibetan cultural sites are presented to tourists. The analysis includes statistical data and case studies to illustrate the trends and challenges in this important sector of the Tibetan economy.

University
Heritage and cultural tourism
By
Date
Name
Lecturer’s name

HERITAGE AND CULTURAL TOURISM
Contents
Introduction .............................................................................................................................................3
Task 1: .....................................................................................................................................................4
LO1: To understand the growth and development of the heritage and cultural industry within travel
and tourism...............................................................................................................................................4
1.1 The growth and development of the heritage and culture industry................................................4
1.2 Potential conflicts in the conversation of heritage and cultural resources.....................................5
Task 2: .....................................................................................................................................................8
LO2: To understand the purpose of heritage and cultural attractions within the travel and tourism
sector........................................................................................................................................................8
2.1 The purpose of heritage and cultural attractions in meeting the needs of different customers......8
TASK 3: ................................................................................................................................................11
LO3: Understanding the roles, responsibilities and ownership of organization in the heritage and
cultural industry.....................................................................................................................................11
3.1 The impact of different of ownership on the management of heritage and cultural sites............11
3.2 Roles and responsibility of organization in the heritage and cultural industry............................12
Task 4: ...................................................................................................................................................15
LO4: Understand the role of methods of interpretation within the heritage and cultural industry........15
4.1 Methods and media used for interpretation within the heritage and cultural industry for tourists
............................................................................................................................................................15
Conclusion.............................................................................................................................................17
References..............................................................................................................................................18
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Introduction
Heritage and cultural tourism is a sector that deals with a huge diversified culture of
any country. The following assignment sets light in the tourism sector of Tibet that
contributes heavily to the country’s economy. The growth and development of the culture,
heritage and tourism in Tibetan is a new trend that enhances the emerging factors. The
assignment explores the different heritage and cultural destinations of Tibetan along with the
proposing the need for their evolution and significance.
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Task 1:
LO1: To understand the growth and development of the heritage and cultural industry within
travel and tourism
Heritage is considered to be the inherent contexts of past defines physical artefacts
and natural tangible attributes along with nature's flora and fauna. Scripted stories of the
culture and authenticity of Tibetan is being explored here.
1.1 The growth and development of the heritage and culture industry
The TIBETAN and the northern part of Europe probably started the concepts of
resorts and spa technology in the 18th century. People use to travel there for health reasons
and enjoyment local journeys. In the mid of 17th century, Tibet started its first spa named
Scarborough in a north of Yorkshire, and by the end of 18th century, they started sea bathing
amongst the upper divisions initiated by George IV, who was enjoying the vacations at places
like Brighton and Weymouth. The expansion of this sector started at a great pace after the
year 1984. Along with a decline in the prices in the tourism sector, the higher contract was a
developing trend where the clients demanded regular modernization of the creations and
stipulation. Travellers around the world and the turned into the longer journey and further
explanatory from TIBETAN to Australia and Pacific Asia. Intensification of the intra-
regional journeys is comparatively less common especially the sightseeing and novel
commotion. Markets are enlarged during the time of weekends especially the local markets
and that lead the international places to take up challenges and midweek break for tourists.
These aspects of great influence on the expansion of the midweek break of the
customers in larger disposable returns. Political transformation permits the Eastern Europe
for the development of the journey of the tourists. The United Kingdom saw a hike in
demand for vacations amongst the effective people. The hospitality industry was the first one
to introduce the concept of holiday catalogue that emphasizes on diverse locations and
transportation. During 1914 to 1918, the tourism industry had to go through a lot of
depression and in the decade o 1920s to 1930s; the industry had sought out the collection of
tourism information and the different participants into the industry had started growing
vigorously in the markets of TIBETAN. The Atlantic City started up their business with 400
hotels and second homes like villas and cottages for vacation destinations. The people started
up small weeks working and business that initiated exotic places and travelled with personal
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private transportations. In the year 1939, the long distance bus facilities are also served for
over 37 million travellers.
The heritage and cultural tourism prevailed in the TIBETAN, and that is the lifeline of
tourism sector with enormous growth in that particular sector of economic development. The
major attributing success of the cultural and heritage include the importance of the culture.
2012 2013 2014 2015 2016
Tourists 1,00,000 5,00,000 7,25,000 8,52,000 10,00,000
approx.
Income
(amount)
25,22,000 28,65,000 37,48,000 47,69,000 90,00,000
1.2 Potential conflicts in the conversation of heritage and cultural resources
The demand and supply of the tourism created a great impact the innovation
inclinations. The development that was prolonged stayed appropriately into the new
millennium. In the 1960s, the implication of the tourism was worthy of notice and element of
the nation's financial system. 1969 was a mark of the development of travel and tourism act
when the hospitality provisions were made and laid in the community sector arrangement.
The TIBETAN recognized configurations of tourists’ boards and the fiscal instruments for
the motivation of the tourism and the tourists and investment developments. In 1979, this
strategy became compulsory for two workers for possessing Air Travel Organiser Licence.
There are many barriers that are being removed by the European legislation and by way of
liberalization of air with transportation in roads, hotel categorization, equilibrium of VAT,
duty-free rules and removal of all other obstructions for expansion of tourism easily. In the
1970s, the global economy has seen an increase in the culture of customers as well as
employment in TIBETAN. During the first decade, the disposable returns doubled itself, and
the other reasons of high travel levelling were the early dissolving of works by the people that
caused elevated tendency to travel and secondly less significant dimensions of the family
with deteriorating birth velocity for outsizing the amount of family revenue is accessible for
holidays.
The independent visitors who had or have the high financial efficiency to travel and
with less impact of the sights were generated due to the above issues. The more popularity
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the destinations get, the more revenue increases of the local government with the employment
rate increase. The industry of tourism is demand elastic and therefore, the factors that have an
adverse effect on the demand of job and joblessness, high attention rates and elevated level of
price increase or better known as economic depression. Political arguments can obstruct the
journey of the smooth flow of the business.
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Task 2:
LO2: To understand the purpose of heritage and cultural attractions within the travel and
tourism sector
2.1 The purpose of heritage and cultural attractions in meeting the needs of different
customers
Cultural, heritage and historical tourism makes clear all tourist excursions that
embrace enlightening performances (e.g. the stopover at memorials or locations), in addition
to know-how and interface with local populace. The tourism scheme is a construction which
embraces the whole tourist destinations. This kind of structure facilitates one to comprehend
the on the whole procedure of tourist tour from both the trader’s and the customer’s
(traveller’s) viewpoint (supply and demand) at the same time as identifying the businesses
which authorize and control sightseeing. This approach emphasizes the significance of:
 The sightseer
 The essential affiliation in the by and large tourist understanding
 The consequence of transportation troubles on museum visitors’ insights
 The traveler’s obligation for protected, reliable and well-organized forms of transport
and service stipulation
Purpose of the Royal Academy of Arts, UK
The purpose of the Royal Academy of Arts in UK is to promote the creation,
enjoyment and appreciation of the visual arts through exhibitions, education and debate. The
mission of the academy was to promote the arts of design in Britain through education. The
motive in founding the academy was to raise the professional status of the artist by
establishing a sound system of training and expert judgment in the arts also to arrange the
exhibition of the contemporary works of art attaining an appropriate standard of excellence.
Purpose of the British Museum
The main purpose of the British museum is that the tourist or the visitors visit there
for research purpose. The students visit there to explore the place and research about the
traditions, cultures of the country. British Museum aims at preservation and saving
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momentous locations, with voyage to momentous locations and made us aware of the
surrounding history. This museum supports the local societies and also fulfills the needs and
demands of the travelers to the British museum. The researchers visit there as its is very
peaceful and one can read or investigate easily and quickly. Museum is the best place of
scientists who performing research activities to learn and understand the new theories about
evolution of human and changes that crafted by individual and groups to develop social
culture. Capitol hill is often used to refer both historic district and the larger neighborhood
around the country this is the main reason it was supported in the state houses and
municipality corridors country wide for legislation that will defend the historic land.
Needs and demands of visitors to both the museums
The Royal Academy of Arts is the most stayed science and technology museum in
London. There are more than 15,000 items on exhibit, together with world-famous articles.
They have a unique position as a completely independent, privately funded establishment led
by eminent performers and architects; its goal is to promote the creation, enjoyment and
admiration of the visual disciplines through exhibitions, education and debate.
The Royal Academy high does not receive financial support from the condition of the
Crown. Its income is from exhibitions, trust and endowment funds, receipts from its trading
activities, and from the subscriptions of its friends and corporate and business members. It
also increases funds by sponsorship from commercial and professional companies, in which
the Academy high was one of the pioneers.
One of it is principal types of earnings is hosting a program of non-permanent loan
exhibitions. British Museum aims at preservation and saving momentous locations, with
voyage to momentous locations and made us aware of the surrounding history. This museum
supports the local societies and also fulfills the needs and demands of the travelers to the
British museum. The museum tries to imagine concerning the sightseers in heaps of
dissimilar techniques, from plenty of diverse viewpoints. The different visitors also
accompanied us to the museum. These included the school groups, adults from various
creative fields, families, educators, and some people who just wanted to relax from their daily
hectic schedules.
The British museum and the national history museum has significant contribution in
heritage and cultural tourism of UK as these sites have great knowledge resources and
dedicated to human history, art and cultural. British museum is located in the Bloomsbury
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area of London, moreover it has collection of different historic content that have significant
impact on the cultural activities of nation. The museums hold the documenting story of
human culture from beginning to the present. The building of these museums are holding the
historic cultural activities of the nation and offers the essential knowledge and information
about the architecture and finest collection of human history.
Sources : British Museum, 2017
The needs of the following customers and visitors with different needs are as follows :
Students : these are the main customers of the museum who visit the place many times for
learning and the entertainment purpose.
Scientists : Museum are the best place of scientists who performing research activities to
learn and understand the new theories about evolution of human and changes that crafted by
individual and groups to develop social culture.
Media : the key source of information sharing that is collected by the media. The information
about the different views of heritage and cultural tourism in UK. These groups visit the
museums to analyse the effectiveness and importance to conduct a survey or to share the
appropriate information or data with the other customers.
Families : Families come from different geographical areas and cultural background which
contribute in development of heritage and culture tourism of UK.
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TASK 3:
LO3: Understanding the roles, responsibilities and ownership of organization in the heritage
and cultural industry
The structure of the ownership should be maintained and developed properly to gain
high revenue. Tourist always love to visit those place which has suitable structure of
management and also the site should be conserved from any type destruction. Public
ownership and public private ownership are the two different types of structural ownership
which TIBET has in their cultural and heritage structure. The government agencies use to
provide protection, promotional activities and maintenance because those sites are funded by
the public agencies. The roles and the responsibilities are divided in public private
partnership so each of the members can become responsible for exact activity.
3.1 The impact of different of ownership on the management of heritage and cultural sites
There are two types of ownership management of heritage and cultural sites are public
private partnership and public ownership. Woodland trust is the example of public private
partnership on another hand nature Tibet and English heritage are the good example of public
ownership sites in TIBET This two types of ownership is adopted in the heritage and cultural
management sites for make an impact in tourism sites. The main difference of tourism
ownership management that there are lot of challenges which are faced by the agencies and
lot of responsibility which is to be done in a certain time, certain funding is required for the
site to develop. When the developing is done that time the developer should keep the
creativity and maintain their responsibility for the betterment of the project. The sites which
are funded by public ids facing certain issues of maintenance. PPP arrangements are useful
for solving the funding problem and from these arrangements the and also generates the
promotion events and maintain the sites. The management of heritage and cultural sites can
be enhanced by the entrepreneur and creativity.
When the demographic pattern, development and secularization are changed by the
tourism site that time the charm of tourism site goes down. PPP structure is very much
important in these such situation because it has an effective promotion for tourist awareness
to enhance the visitor who is visiting the place. But the local community don’t show the trust
on the public organization because for not maintaining the tourist spot properly the local
community wants to develop and promote. The PPP structure helps two maintain each and
everything of the heritage and cultural management. In this process every employer or every
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person who we related to this work will get proper training and education. Public private
partnership developed efficient structure for organizational for effective responsibility and
role assignment activity. The main thing is that to preserve the heritage and the culture of the
local area by which the tourists get attracted. When the heritage is preserved the history and
the culture is also getting preserved. A country has a specific culture and they should preserve
it because each and every country is having different culture and heritage so the tourist wants
to explore the different culture which they are not habituated to it. It makes the tourism for
the tourist more interesting. Also the agencies are getting more profit from these business.
3.2 Roles and responsibility of organization in the heritage and cultural industry.
There are several roles and responsibility of the organization in the heritage and
cultural industry which are followed by the members of the organization. The roles are
related to sustainable tourism, gaining profit, creating employment for people by which local
people will get benefit. For these a huger funding is required for the organization because
without proper funding the organization will face difficulties to develop the place or the
tourism. The funding comes forum donations, membership and charitable trust. There are
some company who influence people to contribute their business by giving membership to
them and by the taking the donation. The organization influence the companies or the people
like land owners, government agencies and the businessman. This is the main reason the
heritage of the country get the preservation from the organization and the culture is also get
the influence from it. The cultural and the heritage sites involves the department of culture to
manage the organization publicly in Tibet. It also plays a crucial role to promote the heritage
and the culture of the country. The events like sports or some international cultural events
which are takes place in Tibet are organized by the department of the culture. In developing
and maintaining then heritage site getting the license for the export and import business the
organization involves the department of the culture. This promote the heritage and the
cultural tourism of the country. For these type of cases the department of the culture would
manage and share the responsibility with organization which helps the organization and the
place to attract the tourist from different country or from different place. There are many
organization which involves themselves to conserve and preserve the natural sites which are
in Tibet. This magnetize the lots of visitors to way leading to the sites.
Bureau of culture can be considered as another case required in administration of
social and legacy locales in UK. Division of culture in England is openly overseen
association wherein the significant part for the association is to advance the social and legacy
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tourism in nation. Bureau of culture would be in charge of overseeing social tourism
alongside relaxation exercises related with it. Olympic and Paralympics diversions held in
year 2012 were additionally overseen by Department of culture in England (Silberman,
2006). Branch of culture would be included in exercises, for example, advancement of
rundown for the legacy locales, getting permit for the fare and import of products related with
social and legacy tourism in nation and administration of the workmanship gathering for the
legacy destinations. This would require branch of culture to deal with the work duty keeping
in mind the end goal to save the tourism destinations so that higher number of visitors can be
pulled in towards these locales. Another association which includes in saving the regular
locales accessible in England named as Nature England keeping in mind the end goal to
charge more number of guests toward the destinations.
For the authoritative plonking of legacy tourism associations, deliberate
proprietorship are a critical structure which incorporates designating beneficent associations
in light of which the administration procedure of the legacy locales can be actualized utilizing
the assets raised from general society gifts. These sort of altruistic associations are produced
out in the open welfare with a straightforward expectation of directing a careful legacy hold.
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Task 4:
LO4: Understand the role of methods of interpretation within the heritage and cultural
industry
Translation for the legacy and social tourism destinations is vital as this would help
keeping in mind the end goal to give the key data relating to these locales. Translating the
essentials for these destinations would help keeping in mind the end goal to comprehend the
significance and recall the truths and stories related with these tourism locales. Strategies for
translation utilized as a part of the social and legacy industry are of tremendous significance
as they would help the travelers to comprehend the importance and centrality of the spots and
locales. Correspondence created with the vacationer would be of colossal significance so they
can comprehend and value the specific tourism site. Key standard administering the
techniques for understanding for the legacy and social tourism industry in UK would
incorporate advancement of data sources, credibility, maintainability and comprehensiveness
and so forth. Gratefulness exercises for the legacy and social locales are all inclusive right
and it is critical to make utilization of the reasonable strategies in order to welcome these
destinations. Prove social occasion and rich data sources ought to be connected with the
strategies for translation utilized as a part of the social and legacy tourism exercises. In the
present setting of visit made to the two exhibition halls i.e. British museum and the Royal
Academy of Arts exhibition hall data relating to the two sources were gathered and
introduced to the sightseers so they can comprehend the significance of these locales.
4.1 Methods and media used for interpretation within the heritage and cultural industry for
tourists
It can be uncovered that techniques for translation utilized as a part of the two
galleries were, for example, to give simplicity of elucidation to the vacationers with the goal
that they can comprehend the social and legacy importance of the two exhibition halls. The
two galleries make utilization of the distinctive techniques for elucidation including a few
media sorts so that rich data can be given to the voyagers with respect to these destinations.
There is necessity for the best possible data to give elucidation of these locales as well as to
stir enthusiasm of the sightseers who are going to these destinations (Tilden, 2007). A portion
of the key media sorts which were conveyed in the Science and British museum historical
center would incorporate shows, video and sound show, sites, tapes and aides giving manual
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data to the travelers coming to visit these spots. Printed media conveyed in the exhibition hall
would incorporate books, notice, aides, handout and flyers.
Online assets have additionally created with a specific end goal to give data to the
visitors so that voyagers who are situated at long separation can likewise get the required
data. Innovation additionally has enter part in advancing and deciphering these locales
wherein through utilization of sound and visuals and online sources data is granted to the
visitors. Each technique for translation utilized as a part of the gallery has particular part in
upgrading methodicalness of the locales. Print media utilized as a part of elucidation would
have part to offer rich substance relating to these destinations. Site and other online
instrument has the importance as they would give data to visitors who are situated at far
separation and structures the wellspring of ease promoting and wide reach. Use of the cutting
edge apparatuses and method, for example, show frameworks and sound framework would
upgrade intrigue level for the sightseers.
Topical translation technique can be utilized wherein focal subject would be
highlighted in order to make compelling correspondence. This would advance the strategy for
translation which is advantageous and fascinating for the sightseers going to these
destinations. For the present setting of Science historical center the focal topic was the
advance which Science has done as of late to grandstand the advantages which individuals
have gotten from the headway in Science field. Correspondence created in the Science gallery
was around the advance of Science which has been done in the era.
Use of both individual and non-individual media sort was done as such as to make
elucidation for the few questions in the exhibition hall. Individual media sort utilized for the
translation of destinations would incorporate utilizing the manual strategies for understanding
wherein traveler guides or different sources would be alluded with a specific end goal to
share data regarding the tourism locales. Non individual media sorts would be utilized
wherein sound and video techniques are conveyed keeping in mind the end goal to improve
the translation for the articles put in exhibition hall. Non individual media sorts are more
valuable when contrasted with the individual media sort as a result of the reason that there is
abnormal state of data showed through intuitive medium in non-individual media (Moscardo
et al, 2007). Facilitate non individual media would be a wellspring of rich data for the
vacationers and would be favored as high measure of data can be shared by creating narrative
so voyagers does not feel that they are barraged with high measure of data. Individual media
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sort would be helpful to create enthusiasm of the travelers in articles set in gallery by
connecting with them.
CONCLUSION
At the international stage, denotations of heritage and culture are fashioned by ethnic
and social arrangement, and at a micro stage they are persuaded by family know-how,
training, fellow citizens, and a lot of other daily incidents (Belau, 1989). Concepts like
expansion, culture, academic and visual instruction, communal appearance, and flavor are
amongst the connotations that the words “culture” and “heritage” cover. The report
concluded highlighting the definition and source of heritage and cultural tourism. The
tourism of a country's past features, heritage, historic evidences and preserved culture is an
essential need to bounce up the reflecting beauty of these existing lives. The monuments,
structures and preserved memories of artefacts and natural beauties show the state of
developed minds and ideas through ages. The civilization and process of civilized culture is
clearly highlighted with the innovations and existing implications of those events.
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