Ticket Auction Smart App: Entrepreneurship Presentation Spring 2017

This presentation introduces the 'Ticket Auction Smart App,' a mobile application designed to facilitate the buying and selling of travel tickets, particularly for travelers passing through the UAE. The app aims to provide affordable ticket options, especially during low seasons, while also allowing ticket owners to auction their tickets. The strategy focuses on user-friendliness to attract a wide range of customers, offering opportunities for both finding cheaper tickets and selling tickets at potentially higher prices through auctions. The target market includes travelers who transit through or originate from the UAE, leveraging the country's strategic location and relatively lenient visa policies within the GCC. The presentation acknowledges limitations such as the requirement for users to have smartphones and credit cards and highlights the importance of complementary factors like location, technology, and marketing channels. The app's unique features include quick and accurate auction setups, continuous system updates, database maintenance, and trust-building measures, with a focus on frequently traveled routes to meet customer demand effectively. The presentation also touches upon the financial aspects, including fixed and variable costs, break-even price analysis, and sales volume projections for the first two years.

TICKET AUCTION SMART
APP
Name of the Student –
Name of the University -

• Ticket Auction Smart App
• Spring 2017
1. Mohamed Ahmed Al Ali ADSM-212587
2. Hamad Suliman Al Hammadi ADSM-212599
3. Suwaidan Al Dhaheri ADSM-212382
4. Musallem Salem Al Qubaisi ADSM-212375
5. Ali Sayah Al Mansoori ADSM-212368
SLE I – Presentation

• The objective is to create a new mobile based application that is able help
travelers who pass by UAE throughout the 24 hours daily and the 7 days in a
week
• The price range will be kept affordable so that in low seasons customers can
get cheaper tickets and in high season customer pays the price
• Provision will be there where the ticket owners will be able to offer their tickets
for auction through the mobile application
• The strategy implemented for ensuring business expansion is market pull due
to the reason that the intrinsic technology already exists
• The idea is to make the application more user friendly so that there be the
opportunity for finding cheaper tickets as well as sell the tickets in auctions by
the owners
Introduction

• Travelers are confronted with the challenge of finding cheaper price tickets
when they travel through UAE, from UAE or connects their flight through UAE
• Some of the travelers have no issues with high prices as they buys ticket for
auction and hope to earn more through it
• The application will provide opportunity to the clients for buying cheaper
tickets who opt for cheaper price range while the buyers with the intention of
buying higher price tickets will have the opportunity to buy them/sell them too.
• Thus both the buyers and sellers will have the opportunity to exchange tickets
through the application and earn money
Problem Solving

• This will encourage customers as well as will provide an opportunity to get
better off without worsening of the other since a market for both buying and
selling cheaper tickets as well as buying and selling of high prices are
accessible through the mobile application
• The target consumer base is the travelers that pass through UAE or from UAE
as well as who schedules their flights through UAE
• Less passport and Visa control is upon the Tickets in the GCC countries and
thus depending upon the functionality of the mobile application, nature as well
as purpose UAE is one of he major place to choose for acquiring this market
• Anticipating the customers needs incorporates the fact that there is servere
necessity for availability of tickets in cheaper prices as well as the availability
of the tickets are limited so the application is important and it possess market
demand
Understanding the Market

• Users must have smart phones as well as credit cards to access the
application online through mobile phones as well as pay online to make the
work faster
• 80 %b of the travelers will be using the application
• The auction will be made online through online platforms through the
application and the auctions will commence from lower rates and margin
• The environmental factors in terms of location, software, technology, chain of
travel agents , booking websites, advertisement channels, etc. are
complementary aspects that should be strengthened unless the productivity of
the application may not be up to the mark
Limitations

• The frequently travelled routes are given greater focus as most of the demand
comes from traveler of those routes
• The customers will be able to access the customer data, buy as well as sell
tickets and enter into electronic auctions
• Online advertisements, word of mouth as well as opportunities for sharing the
benefits that the users will obtain through social media platforms will help in
effective market penetration and acquisition of potential consumers
• The customer services will continuously update the system followed by
maintaining database and building trust
• Setting up auctions and quickly and accurately providing the services are the
unique features of the application through mobile.
Conclusion