Ticket Auction Smart App: Enhancing Travel Experience with AIT- ADSM

This project explores the development of a Ticket Auction Smart App designed to enhance the passenger experience through the use of advanced information technology. The app aims to address the fluctuating demand for tickets by offering them at competitive prices, particularly during low-demand seasons. A market survey indicates that a significant percentage of travelers feel they are paying too much for travel and would welcome an app that provides comprehensive information, ticket booking, and hotel booking services. The app features a user-friendly interface, compatibility with both Android and iPhone, and security measures to protect user data. By offering 24/7 ticket availability and enabling users to buy tickets from anywhere in the country, the app seeks to resolve current issues in the travel industry. The project also addresses the competitive landscape, business structure, and marketing strategies necessary for successful market penetration. Desklib provides similar solved assignments and study tools for students.

Ticket Auction Smart
App
USE OF ADVANCED INFORMATION AND TECHNOLOGY TO ENRICH THE
EXPERIENCE OF PASSENGERS BY ALLOWING THEM TO GET THEIR HANDS ON
TICKETS WITH A SIMPLE TOUCH OF MOBILE.

Evolution of the idea
 The demand for tickets is not always stable.
 Often there are times when the demand for tickets is extremely low. In
such low demand seasons offering tickets at low prices to the
passengers would be possible with the use of smart ticket app.
 Similarly purchasing tickets at relatively low price even in the peak
season would also be possible with the use of the app.

Market Size
 There are more than dozens smart phone apps in the country including
Dubai Tourism, Time out Dubai Travel, Dubai Metro and many more.
 The huge market provides all the operators an opportunity to earn
profits from market.
 In 2016 the contribution of Tourism and travel industry to the gross
domestic products of the country was AED 68.50 billion. This was
approximately $18.7 billion.

Market survey
 65% of the passengers and travelers still feel they are paying high
amount of cost for touring and travelling the country.
 The international passengers are finding it very difficult to continue
travelling due to increased costs.
 More than 80% of the people surveyed have said they would prefer low
a new smart app to provide all information about the different sights in
the country along with ability of ticket booking and hotel booking
(Vázquez-Cano, 2014).

Technology design and Novelty
 User friendly interface.
 Android based smart phone.
 The app will run in iPhone also.
 The liquid crystal screen resolution of the app will help the passengers
to check the sights and hotels with more clarity.
 The DDR based technology will ensure faster operation of the app.

Operation and IT rights
 The operations and IT rights shall be reserved to the organization.
 Passengers and travelers shall be allowed to access the app with a
simple registration process which requires their specific mobile
numbers to be included in the sign up section of the app.
 Security and control measures have been inbuilt in the system to
protect the data and information from unauthorized access and use
(Alemi et. al. 2018)

Value by dealing with the current
issues
 It is important o keep in mind the all important issues while developing
the smart app to ensure that the final result is as per expectation of
the stakeholders.
 Thus, in order to take into consideration the interests of different
stakeholders it is extremely important to identify the stakeholders to
the smart app.

Appropriately refined
 The tickets will be available 24x 7 with introduction of the app.
 It would be possible for the passengers to buy tickets from anywhere in
the country with the use of the smart app.
 Apart from the mobile app the website will also provide the same
services to the passengers.
 Easily available for use.
 Inventor will be paid royalty on the basis of time share.

Industry environment refined
 The research shall specifically focus on the requirements of the market.
 The app shall be available on android and iPhone.
 The app shall be marketed aggressively.
 The travelers and passengers will be free to use the app by signing up
in the site.

Competitive context
 There are already dozens of online app operator in the country. Hence,
the bargaining power of the customers is quite significant.
 With constant innovation the threat of new entrants in the market is
very high.
 With companies looking to develop new and smarter apps and online
tools in the industry the threat of substitute products is huge.
 Suppliers have very limited bargaining power (Alemi et. al. 2018).

Business Structure
 A company is always preferable to launch a new product at a large
scale.
 It is also important to keep in mind the huge amount of funds needed
to market the product. Hence, establishing a company will be helpful in
raising huge amount of capital to market the product at large scale.
 Penetration pricing and aggressive marketing campaign will help the
company to earn a significant market share.

References
 Alemi, F., Circella, G., Handy, S. and Mokhtarian, P., 2018. What
influences travelers to use Uber? Exploring the factors affecting the
adoption of on-demand ride services in California. Travel Behaviour and
Society, 13, pp.88-104.
 Vázquez-Cano, E., 2014. Mobile distance learning with smartphones
and apps in higher education. Educational Sciences: Theory and
Practice, 14(4), pp.1505-1520.