Ticket Auction Smart App: Business Development, MBA Project, ADSM UAE

This document presents a business plan for a ticket auction smart app designed for the UAE market. The app aims to capitalize on fluctuations in flight ticket demand by buying tickets in bulk and auctioning them online, allowing users to potentially secure cheaper tickets during off-peak seasons and access tickets during high-demand periods. The plan includes an analysis of the UAE flight market, focusing on the high volume of flights to and from Dubai, and proposes a user-friendly interface with secure data protection. The document discusses the app's functionality, emphasizing the balance between profitability and competitive pricing, and evaluates the industry environment, highlighting the importance of managing seasonal price variations. Furthermore, it touches upon marketing strategies, internal business review, and the organizational structure, concluding with the merits of an online ticket booking system and the need for proper technical implementation. Desklib provides access to this project alongside a wealth of study resources for students.

Running head: TICKET AUCTION SMART APP
TICKET AUCTION SMART APP
Name of the Student:
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Introduction
The primary objective of this online ticket booking app is to offer the auction of the
ticket. Initially, a bunch of tickets are bought, and those tickets are provided to the consumers at
a different price. There are certain conditions those are needed to be maintained during the
buying of the tickets. At the low season the consumers will get tickets at a low price, and on the
peak season, the consumers can get the ticket at a relatively high cost due to the high demand of
the tickets. Apart from that, the tickets would be bought from the consumers who have cancelled
their tickets.
Discussion
conduct the situational analysis of the fight tickets in UAE, it has been seen that from
UAE almost 2000 flights take off and half of them are from Dubai.
To understand the functionality of the ticket booking app specific questions are issues are
needed to be solved. These questions are raised through consumer behaviors while taking the
flights.
It has been seen that most of the consumers are preferring the booking of the flight tickets
through online. To do this, they are using smart phones and mobile devices. In this case, an
excellent online ticket booking platform is needed. The specialty of this app is that it can offer
the tickets to the consumers depending on the season and the availability of the tickets. In this
case, if the user can book the ticket in low season, there is a chance that the user can get a fair
amount of discount on the price.
Another attribute of this application is that through this app the usage of the technology,
travel agency and eBay are merged.

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The user interface is simple, where the users have to register themselves before joining the
buying process of the tickets. Apart from that during the registration process, the users have to
enter their mobile number along with email and address. The app ensures to protect user data
through various security control measures.
The functioning of the app:
The operation of the app is simple which has three entities in the system- consumers,
ticket booking app and airlines. The ticket booking app will buy a certain amount of tickets from
the airline companies. The tickets will be sold to the users by the ticket booking app at a certain
price.
To run the business efficiently, the profitability of the app is needed to be concerned. In
this case, the chances of profitability are required to be measured. If the ticket is freely available
in the market at a reasonable price, it can be said that the users will use other resources to buy the
ticket at a reasonable price. In that situation, the chances of profit are low for the app. In the
tightly hold position, the tickets have high demand, and the tickets are not available easily. In
this case, users can use this app to buy tickets at a relatively high price. In this situation, the app
will make a high margin of profits.
Evaluation of the industry environment:
Certain things are needed to be done to enhance the market for the online ticket booking
app. The controlling of the seasonal ticket prices are required to be implemented. This will help

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the application to understand the market demand of the tickets for a particular route. A standard
average price of the ticket is needed to be maintained so the policy to mitigate the loss can be
adopted. Apart from that the accurate functioning of the auction process is required to be
implemented.
Marketing for the online app:
Marketing is needed to be done to make the app familiar to the consumers. In this case,
specific marketing policies are required to be taken. In this case, digital marketing like giving
advertisements in the online platform can be beneficial. The users of the app are needed to be
encouraged to share the experience of using the app. Those experiences can be shared for the
marketing of the app. Apart from that word of mouth is also effective marketing planning.
Market analysis:
To understand the business of the ticket booking app, the internal review is done. It has
been seen that there is a threat from the new entrants. Other companies can make the same type
of app as it does not require expensive components and capital. The bargaining power of the
supply is higher, as the app will pay money to the airline companies to buy tickets.
There are chances of rivalry between this online ticket booking app as some of the
airlines are offering flight tickets at a meager price. There is a threat from substitute products as
the same online ticket booking technique can be adopted by other companies.

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During the high demand of the tickets, the bargaining power of the consumers is low.
However, in the low season, the bargaining power of the buyers is high as the tickets are readily
available from other sources.
Business structure of the organization:
L.L.C will monitor the business. The five members will organise L.L.C.
Merits of the online ticket booking system:
There are specific merits of the online ticket booking system. The main advantage of the
online ticket booking system is that the system is available for the all time of the day. It also
helps to increase the demand of the airline tickets. Apart from that, the development can be done
through the increasing of the flight numbers.
Conclusion
The discussion is regarding the various aspects of the proposed online flight ticket
booking system. The functionality of this ticket booking app along with the business
management process of this ticket booking app has been discussed. It can be said that there are
specific opportunities for this ticket booking app. However, proper business plan and the
technical implementation is needed for the full functioning of this app.

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