This report provides a comprehensive analysis of TigerAir and Jetstar's market positioning and brand promotion strategies within the Australian aviation market. It examines customer market segmentation, market share, expected profitability, and applies Porter's Generic Strategies and Ansoff's Product Market Strategic Options to assess their competitive advantages. The report also evaluates customer reviews to identify areas for improvement and proposes a brand promotion plan based on Corporate Social Responsibility (CSR). The analysis includes a detailed review of customer feedback, mapping customer importance against company performance for various service attributes, and concluding with specific recommendations for enhancing brand image and performance for both airlines. The report is supported by secondary data collected from official websites, industry reports, and published articles.
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