Tika Technologies: Outsourcing Software Development in Austria

This report presents a feasibility and marketing plan for Tika Technologies, an IT company planning to launch in September 2018. The company aims to establish a long-term partnership with a privately-owned IT service company in Austria or Southern Germany, focusing on near-shore outsourcing software development services. The report highlights Tika Technologies' values, including its ability to build applications from scratch and its commitment to quality, loyalty, and reliability. The company's objectives include investing in core technological strengths, promoting innovative ideas, and creating job opportunities in the Herzegovina and Bosnia region. The report also discusses the reasons behind outsourcing in Austria, citing Austria's well-developed economy and the opportunities available in the IT sector. The company aims to provide value to its customers through quality face time and build strong relationships by personally meeting clients in Vienna or Graz. The company is committed to changing people's lives through employment, education, and economic development.

Running head: TIKA TECHNOLOGIES
Tika Technologies
Name of the Student:
Name of the University:
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1. Overview of Tika Technologies
- The sector of Information technologies (IT) is one of the most rapidly or the fastest
growing sectors in the world (Markusen, 2017). The company- Tika Technologies is also
one of the IT set-ups that is to be launched in September of the year 2018. The company
seeks to have a reliable partner in Austria or southern Germany, ideally the Graz and
Vienna. Partnership would be based on the ongoing collaboration and commitment to
common social values. The research problem is to develop a feasibility and marketing
plan that would lead to a mutual cooperation and establishment of long-term relationship
with privately owned IT Service Company. It aims to provide a near shore outsourcing
software development services to the companies based in Austria and in Southern
Germany. The most ideal customers of the sponsorship of Tika technologies are likely the
middle sized tech companies which have well-developed resources and skills in the
programming language like SQL, Java, JavaScript or other programming languages.
2. Values of Tika Technologies
- The most unique value of the Tika Technologies is the ability of the company to build an
application from the scratch. With the same, the fanatical commitment of the company to
the quality of the product is also a great advantage for it. Before the company would be
launched in September, it would showcase some of the examples of its products and
services that it has developed for its customers to them. The major competitive advantage
of Tika Technologies is that of its low cost products. The company plan to supply value
to all its customers by means of quality face time. With the same, the quality face time
goes compelled with the long lasting relationships that would be based on the values of
Tika Technlogies, i.e., of ensured quality, loyalty and reliability. Also, one among the

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core values of this company is to focus on the trust that they would be receiving from
their customers. It plans to build up a strong and long term relationship with the
customers by means of personally meeting them in Vienna or in Graz so that different
people would visit Vienna on the weekends and could meet with the clients. Also, the
company has deep commitment to the Herzegovina and Bosnia region and would be
going ahead with an objective to change the lives of the people through proving them
with employment opportunities, education facilities and future growth and development
in the sector of economic potential. The unique value in the service of Information
Technologies consists of different good quality and low priced ratio (Hashem et al.,
2015). Hence, the company has kept this in mind while thinking about the companies
choosing a company for the outsourcing is that the partners is ensuring well about the
quality of the provided service, qualification of the staffs and the project experience.
3. Objectives of Tika Technologies
- Tika Technologies provides equity capital that is subject to such conditions as might be
determined by the regulations or any other financial assistance to the Industrial concerns
as well as other agencies, adapting the imported technologies to the wider domestic
applications. The main objectives of the company are to invest in the core technological
strengths in order to enable the industry of Austria and South Germany to stand-up to
become one of the global players and competitive pressure; promote innovative ideas
from the small enterprises even with a risk of failures (Vallaster, 2017). Furthermore, the
company would also operate with a motive of encouraging the production of competitive
customer products and services along with developing socially profitable and relevant
technologies. Tika technologies also aim to identify and act in the areas that requires

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strategic interventions and to motivate or encourage the R&D institutions and industries
for the innovation of the products and services. Along with its proactive stance, the
company would create better job opportunities for the people in the regions and will
assist partnerships with the other prevailing similar technology financing institutions in
the region. It will facilitate the creation and production of new generation of
entrepreneurs as well as interaction in between the specialists, industries, technocrats and
the scientists.
4. Reasons behind outsourcing for Tika Technologies in Austria and Scope for Tika
Technologies in Austria
- The main reasons behind outsourcing for Tika Technologies in Austria are many. Austria
is a very well-developed economy. Its economic growth has raised to three percent in the
year 2071 as according to the November 2017’s economic forecast for Austria. With the
same, a lot of ICT suppliers present in Austria are offering a wide range of services
including the development of the automation and application of the systems. Also, it is to
note that the privacy in Austria is a value for the people there (Hofer et al., 2016). They
respect personal space while communicating with people. It is also to note that there are
many opportunities in this region for the sector of Information Technology like that of
outsourcing, client virtualisation, cloud computing, big data solutions, business
intelligence and IT consulting. Most of the jobs here are found in the service sector. In
the European region, the major hub is Vienna, which is situated in between the Eastern
and the Central Europe. Austria offers all its foreign investors with a wide range of
business opportunities comprising of the financial and the funding support measures for
both the medium and small scale enterprises and companies, company start-ups and new

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technologies. Tika Technologies, being a start-up company would be getting a huge
scope in Austria to expand its business there with a good outsourcing service as well
(Patel et al., 2017). It is also to mention that in Austria there is a direct business
promotion measures permitted in the region along with certain criteria such as improving
the regional infrastructure, promoting the environmental protection and strengthening of
the competitiveness of the SMEs in the region.

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Fleischhacker, W. W. (2016). Resilience, internalized stigma, self-esteem, and
hopelessness among people with schizophrenia: cultural comparison in Austria and
Japan. Schizophrenia research, 171(1), 86-91.
Markusen, A. (2017). Sticky places in slippery space: a typology of industrial districts.
In Economy (pp. 177-197). Routledge.
Patel, C., Budhwar, P., Witzemann, A. and Katou, A., 2017. HR outsourcing: The impact on
HR's strategic role and remaining in-house HR function. Journal of Business Research.
Vallaster, C. (2017). Managing a Company Crisis through Strategic Corporate Social
Responsibility: A Practice‐Based Analysis. Corporate Social Responsibility and
Environmental Management, 24(6), 509-523.