This report delves into the business situation of Tim Hortons, a prominent food chain in Canada. It begins with a summary and then proceeds to a SWOT analysis, highlighting the company's strengths, weaknesses, opportunities, and threats. The report examines the environmental constraints, including political, economic, social, legal, technological, and environmental factors (PESTLE analysis) affecting Tim Hortons. It also identifies key stakeholders, including employees, shareholders, suppliers, customers, the government, and competitors. The organizational structure and design are analyzed, followed by a discussion on employee motivation strategies. The report concludes with strategic recommendations for Tim Hortons, including expanding store presence, focusing on food safety, improving CSR policies, and implementing technological advancements. Finally, the report suggests control mechanisms, like feedback control, employee involvement, and performance tracking, to measure the success of the proposed strategies, referencing relevant literature to support the findings.