Strategic Management: Tip Top Internationalisation Strategy (2019)

This report examines the internationalization strategy of Tip Top, a company expanding its business globally. It primarily focuses on the multi-domestic strategy, highlighting its benefits such as adapting to local market preferences and cultural differences. The report emphasizes the importance of tailoring products, customizing offerings, and using innovative sales and marketing approaches in each market. It also discusses the advantages of a low-price strategy for international expansion. Furthermore, the report acknowledges the disadvantages of the multi-domestic strategy, such as market uncertainty and the need to understand competitor strategies. The analysis includes discussions on product differentiation, competitive advantages, and the importance of market research. The report concludes that adopting an international strategy, particularly the multi-domestic strategy, can be effective for Tip Top's global expansion, providing it with a competitive edge in both local and international markets. The assignment is based on the Strategic Management assignment brief for the Bachelor of Business/Graduate Diploma of Business, Semester 2, 2019.