Project Management Plan for Tippy Toes Summer Shoe Launch

Desklib provides past papers and solved assignments for students. This project details the launch of a summer shoe.

MANAGING SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION............................................................................................................................. 3
TASK 1............................................................................................................................................ 4
P1 DEVISE PROJECT AIMS AND OBJECTIVES FOR A CHOSEN SCENARIO....................................4
P2 & M1 PROJECT MANAGEMENT PLAN THAT COVERS SEVERAL ASPECTS OF COST, TIME,
RESOURCES, QUALITY, COMMUNICATION AND RISK................................................................5
P3 GANTT CHART, PROJECT SCHEDULE AND WORK BREAK DOWN STRUCTURE SO AS TO
ACHIEVE THE MILESTONE........................................................................................................ 11
TASK 2.......................................................................................................................................... 15
P4 & M2 CARRY OUT SMALL SCALE RESEARCH BY APPLYING METHODS TO MEET THE
PROJECTS AIMS AND OBJECTIVES............................................................................................15
TASK 3.......................................................................................................................................... 17
P5 & M3 ANALYZE RESEARCH AND DATA BY USING APPROPRIATE TOOLS AND TECHNIQUE. 17
P6 & M3 RECOMMENDATION AS A RESULT OF RESEARCH SO AS TO DRAW MEANINGFUL
CONCLUSIONS..........................................................................................................................21
P6 & M3 RECOMMENDATION AS A RESULT OF RESEARCH SO AS TO DRAW MEANINGFUL
CONCLUSIONS..........................................................................................................................21
TASK 4.......................................................................................................................................... 22
P7 & M4 REFLECT THE VALUE OF RESEARCH TO MEET THE STATED OBJECTIVES AND
EVALUATION OF PROJECT MANAGEMENT PROCESS SO AS TO SUPPORT PERFORMANCE AND
LEARNING................................................................................................................................ 22
CONCLUSION............................................................................................................................... 24
REFERENCES.................................................................................................................................25

INTRODUCTION
Project management is one of the crucial aspect and utmost component of every business. It is
a combination of technique, skills and knowledge so as to achieve a objectives in a given time
frame.The assignment provides a deep insight into a project management plan. The plan refers
to process organising and controlling the activity so as to achieve desired objectives. The key
aspect of every business is to successfully manage the projects and efficient utilization of the
resources for the effective functioning of the business. The report emphasizes the responsibility
of the project manager to attain the project goals within the given time frame (Marques et al.,
2011).
The activities of planning, organising, staffing and controlling can assist the project manager to
effectively handle the risk associated with the project. The assignment also throws light on the
breakdown of the project into different activity to achieve desired outcomes. Thus, the
effective coordination action of the overall project activities facilitates effective communication
in order to manage a successful business project.
This assignment provides a project management plan of a company in order to run a business
ethically. The research plan outlines a marketing strategy for the launch of summer shoes by
Tippy Toes. The company faces heavy competition from the strong player in the market such as
Adidas. Thus, the project aims to develop counter strategies so as to face the tough
competition (Lo et al., 2011).

TASK 1
P1 DEVISE PROJECT AIMS AND OBJECTIVES FOR A CHOSEN SCENARIO
The successful development of projects requires effective resources and different variety of
skills to achieve the specific objectives in the fixed time period. A business project of launching
summer shoes by Tippy Toes requires to undertake a detailed investigation of the market
(Tofade et al., 2012).
Being a project manager of the company, it is required to draw the project structure and
identify several parameters with respect to resources, quality and time.it is also important to
define the project phase and setting the SMART goals. The goal setting must be specific,
measurable, realistic and time-bound.
The use of SMART framework can help the company to compete with big brands like Adidas.
The objectives for the business project focuses on the attainment of goal within the given time-
frame (Tofade et al., 2012). Thus, the aims and objectives with respect to Tippy Toes are as
follows:
 To create a summer shoe model that can compete with the shoes of Adidas.
 To increase the market share from 10% to 15% by the end of 2020.
 To increase 5 more shops in Uk by September 2020.
 To increase the shareholders within the next 4 years.
 To produce an appropriate budget so as to keep the cost under control.
 To conduct research activity so as to analyze the current market scenario.
This can increase in the sale of the product so as to generate potential revenue for the
company. Thus, the above aims and objectives help the project manager to create the summer
shoe product and develop the brand image of the company in the market. In this way, project
manager get ahead of its competitiors and can expand the opportunities in the new market.

P2 & M1 PROJECT MANAGEMENT PLAN THAT COVERS SEVERAL ASPECTS OF
COST, TIME, RESOURCES, QUALITY, COMMUNICATION AND RISK
A project plan is defined as the process of monitoring and controlling the project in a formal
and established way.The purpose of the project management plan is to manage the project and
accomplish the project goals and objectives through effective utilization of resources. The plan
includes various deliverables so as to integrate and coordinate the planning activities. A good
plan comprises of the following element:
o Scope
o Time
o Cost
o Time scale
o Communication
o Quality
o Risk and other resources
The scope of the project
The statement of scope is one of the important parts of the project management plan. The
scope defines the fundamental boundaries and responsibilities of a project manager.
• The project aims to develop the premium and luxury shoe brand.
• The project manager needs to devise the appropriate marketing strategies in order to
capture the market.
• The project requires innovative skills so as to launch the summer shoes.
Project Time
The business project must be completed within a specific time period. It is necessary to set the
start time and stop time of the project activity so as to accomplish the whole task in a timely
manner. Thus, the technique of network structure and identifying the critical path can help the

project manager to complete the project on time. The critical path is known to be the path at
which the project can be completed within the minimum time period (Meredith and Mantel,
2011).
Figure 1: Network structure to identify the critical path
Source: Meredith and Mantel, 2011
Cost and required resources
A well-defined budget is required so as to control the overall project cost. The allocation of the
fund with respect to several resources must be appropriate (Meredith and Mantel, 2011).
Resource Requirement Specifications Budgeted cost
Management Resources Financial Feasibility and
support from the
management staff.
£1000
IT Infrastructure and other
facilities
Internet connection,
software packages and
WLAN Network.
£1500

General Equipment’s and
other Machines
Machines, Equipment’s and
Tools for manufacturing
summer shoes
£2500
Human resource Proper training and
recruitment of staff are the
utmost and crucial aspects of
project development.
£3500
Other Miscellaneous
Resource
Stationery Requirements for
designing charts and
proposals.
£750
Total
£9250
Thus, it is necessary to estimate the approximate project cost so as to identify the direct and
indirect expense associated with the project.
Time management and Time scale
Every phase of the project should be completed within the given deadline. The project with
regard to the launch of summer shoe must be completed by the end of December 2020. The
time scale must be kept into consideration so as to manage the project task. Thus, the effective
time schedule facilitates the stakeholders in order to determine the deadline dates (Meredith
and Mantel, 2011).
TASK ACTION TAKEN TIME NEEDED
TASK 1 To meet the project sponsor
who commissions the project
First and the Second week

along with designated experts.
TASK 2 Take the final approval of the
plan from the designated
authorities.
Third Week
TASK 3 Outline a proposal plan in
order to launch the summer
shoe.
Fourth Week
TASK 4 Establish contact and network
with the shoe factory for
timely manufacturing of shoe.
Fifth Week
TASK 5 Understand the process of
technical activities and the
manufacturing process
Sixth and Seventh Week
TASK 6 Finalize the vendor for shoe
manufacturing.
Eight Week
TASK 7 Associate cost and revenue
associated with the products.
Ninth and Tenth Week
TASK 8 Production of shoes at the
appropriate time interval.
Eleventh and Twelfth
Week
Communication plan
Effective communication is one of the important aspects of the project management plan. The
plan provides a clear transparency of flow of communication and reporting requirement. It also
provides the mode of communication within the given time frame. The ongoing communication

with the stakeholders of the company can lead to successful implementation of the project
(Kerzner, 2017).
WHAT TO WHOM MODE FREQUENCY
UPDATION OF PLAN EMPLOYEES EMAILS WEEKLY
STATUS REPORT MANAGERS MEETINGS MONTHLY
REPORT
ASSESSMENT
PROJECT MANAGER EMAILS QUARTERLY
FINDINGS AND
OBSERVATION
PARTICIPANTS LETTER ON COMPLETION
OF PROJECT
Quality management
The project manager must ensure the quality standards in order to meet the project
requirements. It is one of the important criteria of success with respect to the project
management plan (Turner, 2019). Quality controls can be incorporated using several tools and
techniques. The project manager should monitor the quality at every path of the project so as
to maintain the desired quality of the project plan.
Risk component
The project risk must be clearly addressed in order to meet the specific criteria of the project. It
is important to analyze the impact of risk and its probability of occurrence. Analysis of risk is a
complex task that requires several skills and knowledge. The risk plan either eliminates the risk
or prepares a response plan in order to fight with the risk.
Risk Impact Mitigation Strategy

Describe Risk
Understand the potential
impact on the project with
respect to scope, time and
cost.
Outline steps to reduce the
occurrence of the risk.
Describe Issue
Analyzing the impact of risk
including the effect on
benefit.
Remedial steps to be undertaken in
order to resolve the issue.
Describe dependency
Understanding the
dependency of the project on
the external efforts.
To keep the efforts coordinated and
integrated, outline and draw the
communication strategies.
[Table 3: Strategy with respect to risk component]
Source: Kerzner, 2017

P3 GANTT CHART, PROJECT SCHEDULE AND WORK BREAK DOWN STRUCTURE
SO AS TO ACHIEVE THE MILESTONE
Gantt chart for the development of a product
Gantt chart act as a one of the important online tool to schedule the task management. This is
the popular visual chart that helps to seek the duration of each task and link task dependencies.
Figure 2: Gantt Chart
[Source: Geraldi and Lechter, 2012]
ACTIVITIES
AND TASKS
ACTION TAKEN TIME NEEDED START
DATE
STOP
DATE DURATION
ACTIVITY 1 To meet the First and the 30/03/201 30/09/2019 7