Titan Airways: Business Analysis - Strategy, CSR, SWOT & Innovation

This report provides a business analysis of Titan Airways, focusing on its strategic approach, SWOT analysis, corporate social responsibility (CSR) initiatives, and innovation efforts. The analysis examines the company's strengths, weaknesses, opportunities, and threats, along with its commitment to CSR in areas such as environmental sustainability and social justice. It further explores how Titan Airways leverages innovation and technological advancements to gain a competitive advantage and adapt to challenges in the aviation industry, including regulatory changes and economic factors. The report concludes by highlighting the importance of understanding the market climate and effectively managing resources to mitigate risks and capitalize on economic opportunities. Desklib offers a platform for students to access this and other solved assignments for academic support.

The context of business

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
SWOT Analysis-..........................................................................................................................1
Use of Corporate social responsibility by the business...............................................................2
Innovation and creativity in business for the Titan Airways.......................................................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................6

INTRODUCTION
The paper examines the factors that affect the phrasing of the marketing plan for the Irish
carrier Titan Airways (Asp and Andersson, 2021). The company would then conduct a SWOT
study. Next, how does the company use its advantages and opportunities to combat its
weaknesses and threats. Following which, the administration and culture which the company is
currently following would be addressed. The company will then look into a suitable management
style. Lastly, it evaluates the corporation's commercial ethical responsibilities. Titan Airways is
the oldest airline. Throughout Germany, the Gulf, and Northern Africa, a massive array of
facilities is available. Titan Airways operates almost 400 Boeing 737-800 airplane, with a lone
737-700 serving as a chartered, standby, and flight test planes. The aircraft industry in Europe
experienced rapid expansion after deregulation in 1997 and the popularity of its low-cost
corporate strategy. It spans Germany, Northern Africa, and the Arab World, and includes 40
countries. There are 40 Titan Airways destinations on the circuit.
MAIN BODY
SWOT Analysis-
Strengths Weaknesses
 For its huge volume, the management
can identify benefits of economies of
scale, lowering prices for tickets.
 This organisation has a degree of open
awareness and respect. This has a lot of
advantages for the company.
 While other carriers are scrambling to
reduce costs in the face of the outbreak,
Titan Airways's value proposition is to
keep prices low. Titan Airways keeps its
pricing low in parts by offering non-
essential add-ons.
 They has a very well communications
system.
 Consumers are enraged with Titan
Airways's return policy. Titan Airways
has only processed 5% of reimbursement
applications within the allowed deadline.
Furthermore, the fact that Titan Airways
gives customers transitory vouchers
instead of cash returns irritates
customers.
 It focused on an out-of-date architectural
framework to deal with challenges that
are often not positive.
 Titan Airways is frequently correlated
with low customer support, hard
products to earn extra money, and

unequal market price.
 The carrier's management is very
supportive of its employees (Bessai and
Charoy, 2016).
Opportunities Threats
 The cost savings and opportunities
accessible to Titan Airways Airways are
significant.
 It also has the ability to be the industry
leader in the area.
 They are receiving state support. The
COVID Business Funding Fund of the
Bank of England.
 Hundreds of qualified people, notably
pilots, grounds workers, baggage
handling, and scientists, are competing
for restoration, giving Titan Airways the
opportunity to hire the absolute best
employees.
 The aviation industry is heavily
controlled.
 They are fragile due to their different
maintenance.
 With each leap forward, the Titan
Airways could be sliding forwards
underneath the existing COVID-19
restrictions.
 Different influences including as fuel
prices, currency fluctuations, and outside
issues that cause Titan Airways plc are
unpredictably unpredictable and it can
be forecast by the corporation.
Use of Corporate social responsibility by the business
Corporate Social Responsibilities at Titan Airways- Corporate social responsibility
(CSR) is a broad and essential concept that allows a corporation to be accountable to all
customers. CSR programmes hold leaders responsible for social justice issues, the economics,
the ecology, and other organization leaders. It expands its infrastructure throughout several
countries to meet customer demands for transportation and cargo solutions in order to create
financial benefit. Titan Airways additionally conducts business activities in the surrounding
people by enhancing community fairness, variety, and inclusiveness. The airline is also
concerned about the environment and animals. The airline is now operational. As a result, the
organisations invest in a more responsible atmosphere and reduce ecological energy
consumption. In recent times, the number of planes flying has increasing, resulting in increasing

fuel efficiency and environmental pollution. However, Titan Airways's innovative tech aids in
the development and use of fuel-efficient airplane upgrades (Diebold and Rudebusch, 2021).
The Titan Airways airlines do have a bad reputation when it comes to CSR issues. Titan
Airways is ranked in the lowest ten out of 581 companies, depending on criteria like aircraft
sustainability impact, corporate social duty and consumer data. Covalence, based in Switzerland,
assessed the airlines on on 45 quality data points, covering company labor laws, Ryan air waste
disposal policy, utility value, and civil rights strategy. It was created by Thomson Reuters,
Bloombrg, and Capital IQ and serves as a "leading indicator for how firms are viewed in moral
terms." Titan Airways has a 575 rating and talks about their "renown index."
The finance sector produces only 2% of Carbon emission, according to the Ryan airplane
deceptive environmental statement, and the assertion broke honesty criteria in compliance with
the ASA, since it did not make it clear that they had been dependent on worldwide emission
levels, instead of UK greenhouse gases. Flyers are thought to generate 5.5 percent of British
pollutants, however the aircraft would have to shut down its online on event in 2008 since the
price list on the online seemed misleading, however the company said the webpage was
withdrawn when the carrier's capacities expanded.
By engaging in CSR projects and ensuring the economic performance, Titan Airways can
achieve long-term specific priorities. The CSR activity reducing the energy and wasted resources
by the organisation in order to improve business performance by lowering risk. In order to
reduce Titan Airways's ecological impact, a global warming plan must be devised, as the airline
faces multiple climatic factors. Political and legal issues influence the airline because they effect
business growth as well as other safety impacts. Titan Airways participates in a variety of CSR
projects to engage with the business, create economic advantages, defend societal rights, and
protect the earth and ecology. Titan Airways is continually looking for techniques to assess its
partners' responsibilities for growth.
Titan Airways has guaranteed low-cost customers and a firm that strives to reduce
expenses, and the airport's fees are quite modest in compared to many of its competitors. Due to
various Titan Airways's client philosophy, managers would minimize similar situations by
ensuring that they'll have enough preparation for the plane and preventing flight cancellations,
instead of needing to booked passengers into motels or pay for food at eateries (Esmaeili and
Golpayegani, 2021).

Innovation and creativity in business for the Titan Airways
Beneficial technical developments, such as the advancement of machine learning, increase
their chances of gaining competitive advantage and sustaining scientific progress, enabling
businesses to draw additional potential clients and better satisfy its loyal clients than previously.
In particular, Titan Airways is determined to make its planes a most ecologically efficient
possible, as well as modernising its company and recruiting new customers. The public sector
also assists its international local businesses activities in making the most of their opportunities
to compete with other countries (Fowler, Gajewska-De Mattos and Chapman, 2018).
Nevertheless, in the UK aviation business, legal challenges like Brexit indirect materials.
The economics, that has a detrimental effect on the airlines, is also decreasing as the financial
crisis affects the particular aviation industry. Furthermore, when the epidemic started, official
laws on confinement settings for covid-19 for overseas passengers endangered aviation industry,
prompting airline businesses to file a legal challenge it against state in order to lift the restriction.
This judicial instability could pose a big risk to Titan Airways in the term.
Multifactor risks from competitors, appropriate authorities, and the environment harm
corporation businesses in today’s business environment. Several of the threats are novel and
heretofore unseen. The most challenging task for businesses is to adequately manage their assets
in order to reduce risks and meet obstacles in exploiting economic possibilities. Titan Airways
has been able to capture a share in the global through innovative partnerships and alliances.
Some aviation firms' fears about over domination would be alleviated by the joint partnerships
with world's major airlines. It has a loyal customer base and a long tradition of great work that
may deter customers from moving to certain other carriers notwithstanding their cancelation due
to a defective air motor and design flaw. It has outstanding technical prowess and a customer
base, allowing it to rent Qatar aircraft amid the political situation in the world. Titan Airways
seems to have a large economy in the United Kingdom, giving it more bargaining power to avoid
the detrimental effects of regulatory changes throughout negotiations (Luu, 2018).
Conclusion
To sum up this research, understanding the market climate is critical to the organization
because it aids in the development of realistic strategies and guarantees that they will be
managed successfully. In a SWOT analysis, this paper examines Titan Airways's advantages,
flaws, chances, and dangers. These changes have impacted a company's possibilities and risks, as

well as how its advantages can be used to mitigate the risks and shortcomings that can limit its
possibilities.

References
Books and journals
Asp, L. and Andersson, J., 2021. Marketing Communication in the Context of Selling a
Business: Business Brokers and how They Communicate Value of a Business.
Bessai, K. and Charoy, F., 2016, November. Business process tasks-assignment and resource
allocation in crowdsourcing context. In 2016 IEEE 2nd International Conference on
Collaboration and Internet Computing (CIC) (pp. 11-18). IEEE.
Diebold, F.X. and Rudebusch, G.D., 2021. Business cycles. Princeton University Press.
Esmaeili, L. and Golpayegani, A.H., 2021. A novel method for discovering process based on the
network analysis approach in the context of social commerce systems. Journal of
theoretical and applied electronic commerce research, 16(2), pp.34-62.
Fowler, R., Gajewska-De Mattos, H. and Chapman, M., 2018. Adapting adaptation: Expanding
adaptive strategy theory to account for the East Asian business context. Journal of
World Business, 53(3), pp.323-336.
Luu, T.T., 2018. Engaging employees with disabilities in Vietnamese business context: The roles
of disability inclusive HR practices and mediation and moderation mechanisms.
Employee Relations.