Report: Analysis of TK Max Marketing Essentials and Plan

This report offers a comprehensive analysis of the marketing essentials for TK Max, a prominent American clothing company. The report begins with an introduction to marketing and its significance in the current competitive business landscape, emphasizing the adoption of various marketing tools and techniques. It then delves into the core of the assignment, which is to produce and evaluate a basic marketing plan for TK Max. The report provides the mission and vision of TK Max, followed by a situational analysis, including strengths, weaknesses, opportunities, and threats (SWOT analysis). A detailed marketing budget is presented, outlining expenditures over five years. Furthermore, the report covers the marketing mix elements (product, price, place, promotion, process, people, and physical evidence) and their role in achieving company goals. The report concludes by reiterating the importance of marketing essentials in generating revenue and satisfying customers. References are included for further reading.

TASK - 3
MARKETING ESSENTIALS

• Table of Content
 Introduction
 Produce And Evaluate Basic Marketing Plan
 Conclusion
 References

INTRODUCTION
Marketing is a management function which helps an organisation in
managing their business in a successful manner. As per the current
competitive scenario, every enterprise is adopting various marketing
tools and techniques to help them in promoting their business(Bowie,
2014). In market, there is a cut-throat competition and so it is important
for the company to adopt all aspects and improve performance of their
working.

PRODUCE AND EVALUATE BASIC MARKETING
PLAN
• The marketing plan can be determined as that procedure which is required
for developing and making plans in an effective manner that can help in
achieving desired goals and objectives in a better manner.

TK MAX
• TK MAX is an American Clothing Company which was established in the
year of 1994 and its co-founder was Berbard Canerata that is situated in
United Kingdom.

MISSION AND VISION OF TK MAX
• Mission – Major aim is to became more favorite location where buyers
need to visit for purchasing effective goods and services so that they can
satisfy their requirements and expectations.

VISION
• It is required for company to set their future vision for
achieving set goals and targets and TK MAX firm want to
became world largest retailing industry.

Cont.…
• Vision should be set by the firm for achieving predetermined goals and
objectives in organized manner.
30/05/18

SITUATIONAL ANALYSIS
STRENGTH S WEAKNESSES ES
 Expanding their products by which they
can gaining attention of domestic as well
as international customers towards their
new goods.
 TK Max selling their goods and services
in cheap prize which results in attracting
more and more customers.
 Recessions gives direct impact on
company by reducing the sales volume
in greater manner.
 The major weakness of this company is
to sell their products at season days
which can restricted for keep more
variety of products at market area.

CONTINUE…
OPPORTUNITIES THREATS
 Fashion trend is increasing which
brining several competitive advantages
for TK Max.
 Better quality of gods and services
satisfy customers easily.
 Entry of new companies is major threat
for given enterprise.
 Substitutes of goods selling by
competitors.

MARKETING BUDGET OF TK MAX
Marketing budget
Particulars 1st year 2nd year 3rd year 4th year 5th year
Initial money 50000 12000 15000 20000 18000
Investment 20000 15000 20000 12000
Total 50000 32000 30000 40000 30000
Marketing expenditures
Advertisement 8000 7000 7000 8000 6000
Sales promotion 3000 4000 4000 5000 7000
Direct marketing 4000 3000 4000 7000 3000
Total 15000 14000 15000 20000 16000
Available balance 30400 14300 11800 22000 15900

MARKETING MIX
• These help in achieving goals and objectives of company. Apart from this it is competitive
advantage for company:
• Product
• Price
• Place
• Promotion
• Process
• People
• Physical evidence