TK Max Business Marketing Plan: Strategy, Analysis & Development

This report outlines a comprehensive marketing plan for TK Max, emphasizing key elements such as market analysis, target customer identification, unique selling propositions, pricing and positioning strategies, distribution plans, and promotional strategies. It highlights the importance of creating a marketing strategy to enhance market exposure, increase sales, and improve profitability. The report also discusses the need for realistic timelines, expert insights, and warnings when implementing evidence-based marketing plans. Furthermore, it delves into strategic marketing planning, covering market and environment analysis, marketing targets, and the marketing mix, including price, product, promotion, placement, people, physical environment, and process. The plan aims to provide TK Max with a roadmap to achieve its business requirements, sales targets, and overall objectives. Desklib offers a platform for students to access similar past papers and solved assignments for further learning.

TK MAX business
Task 3

1. Basic marketing plan
• Basic marketing plan is crucial for business in order to deliver quality and
better services to customers in the market that helps to enhance production
as well as profitability. A effective basic marketing plan will help to
enhance sales and also used by various businesses to increase their market
share as well as competitive advantage.

Cont.
• Executive summary: Executive summary will help managers in business in
order to summarise different crucial and important things as well as factors
which should be considered while making a basic marketing plan effectively.
Target customers: Target customers are those people who are connected with
business in form of a loyal customer.

Cont.
• Unique selling propositions: Unique selling proposition refers to the unique path of
selling products and services which helps to differentiate products from another
business selling similar products and services in the market towards customers.
• Pricing and positioning strategy: Pricing and promotional plans and strategies will
help TK Max to make a premium brand from others that helps to attract new
customers and also provide products and services at low prices.

Cont..
• Distribution plan: it can be said that distribution strategy and plan includes
strategy and process in which customer purchase products and services offered
by firm in the market.
• Promotions Strategy: Promotional strategies are crucial for business in order to
promote information regarding products and services offered by firm in the
market effectively.

2. Detailed coherent evidence based on
marketing plan
• The business should create marketing of its products and services in order
to increase exposure that helps to become a strong competitor in the
market and will enhance production and profitability.

Cont.
• Finding information: The plan is based on information that relevant and useful
information is required for TK Max in order to make an effective evidence
based marketing plan effectively.
• Realistic Timeline: Realistic expectations of customers in a specific time frame,
ales and income should able to reach marketing of products and services.

Cont.
• Experts Insights: The evidence-based marketing plan involved experts insight
and quotes. Statements, statistics, opinions and expertise will help business to
provide strengthen to enhance effectiveness of marketing plan effectively.
• Warnings: : It can be said that simple use of evidence-based marketing plan in a
respective marketing campaign does not mean that the firm will experience an
increase in production or sales to become achieve success effectively.

3. Strategic marketing plan
• Market and environment analysis: Environment and market analysis is
crucial for business in order to determine actual position of firm in the market
towards customers that helps to make strategies and plans effectively.
• Marketing target: Marketing target is important for business in order to
achieve business requirement and need that helps to achieve sales and
profitability targets effectively.
• Marketing strategy: Strategy and plans formulated by management helps to
achieve profitability and sales in order to achieve desired goals and objectives.

Marketing mix:
• Price- The amount of money needed to buy product
• Product- The actual products
• Promotion (advertising)- Getting the product known
• Placement- Where the products are located
• People- Represents the business
• Physical environment- The ambiance, mood, or tone of the environment
• Process- How do people obtain your product and service

References
• Baker, M. J., 2014. Marketing strategy and management. Palgrave Macmillan.
• Fifield, P., 2012. Marketing strategy. Routledge.
• Gnizy, I. and Shoham, A., 2014. Uncovering the influence of the international
marketing function in international firms. International Marketing Review. 31.
1. pp. 51-78.
• Grönroos, C. and Ravald, A., 2011. Service as business logic: implications for
value creation and marketing. Journal of service management. 22. 1. pp. 5-22.

Thank You