This report provides a comprehensive analysis of marketing essentials for TK-Max. It explores the key roles and responsibilities of the marketing function within the organizational context, analyzing its significance in the marketing environment and its interrelationships with other functional units such as Research and Development, Production, Human Resources, and Finance. The report also evaluates the key elements of the marketing function, including the production, product, and selling concepts, and compares how organizations use the marketing mix (7Ps) to achieve overall business objectives. Furthermore, it includes the development and evaluation of a marketing plan for TK-Max, focusing on strategies for growth in the student sector while aligning with the company’s overall aims and objectives. This document is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.
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