Marketing Plan: TK-MAX Nationwide Expansion and Analysis Report

This report presents a marketing plan for TK-MAX, focusing on its nationwide expansion strategy. It begins with a SWOT analysis to evaluate the company's strengths, weaknesses, opportunities, and threats, followed by a PESTLE analysis to assess political, economic, social, technological, legal, and environmental factors influencing the business. The report outlines specific marketing objectives, including increasing sales and enhancing brand reputation. It details the company's vision, goals, and mission, emphasizing customer satisfaction and brand building. The marketing programs section covers digital marketing, advertising, and newspaper promotions, while the monitoring and measurement techniques describe how the effectiveness of the marketing strategies will be evaluated. The report concludes with a list of references supporting the analysis and recommendations. This report provides a comprehensive overview of the TK-MAX marketing strategy.

BASIC MARKETING PLAN FOR
THE NATIONWIDE EXPANSION

SWOT ANALYSIS
 This is tools for organization and auditing its environment. Mainly SWOT analysis stands for
organizations strengths weakness, opportunities and threats.
 Opportunities and threats are external factors and strengths and weakness are the internal
factors.

CONTINUE...
 Strengths- Organization strengths are to develop new products and create
innovation and implements them.
 “TK-MAX” have strengths to provide quality services and locations of
business.
 Weakness- Organizations main weakness is lack of marketing expertise.
And some times damaged reputation.

PESTLE ANALYSIS
Political- These environmental factors determines the governments may
impose a new tax or duty due to which entire revenue generating structure of
organization.
“TK-MAX” can also impose those political factors.
Economy- In these factors refers the economy of the UK.
Organizations provide the services for according the economy of UK.

MARKETING OBJECTIVES
 Marketing objectives are the promoting organizations goods and services.
 Marketing objectives are the marketing strategy set in order to achieve the
overall organizational objectives.

CONTINUE...
 To creation of demands is “TK-MAX” company increase 4%. Its crate
demands through various means.
 To customers satisfaction is “TK-MAX” organizations have increase with
7% because the only
 selling goods and services is not that important s the satisfaction of the
needs.

VISION OF TK-MAX
 TK- MAX company vision is to achieve the largest retailers business in
UK their main vision is provided the best facilities services to their
customers and best quality products to their customers.
 Company main aim is being the largest firm of united kingdoms and most
popular brand in UK.

GOALS OF TK-MAX
 Main goals of company to increase their reputation in marketing and
increase their companies sales.
 TK-MAX have main goals to being most popular and quality brand in UK
it also involved the best retailers stores in UK.

MISSION OF TK-MAX
 Mission of company is passionate to being retailer.
 Mission of company actually represent themselves in their stores and
through their online presence.
 As the part of brands the company mission make innovation and provide
the best facilities to the customers.

MARKETING PROGRAMS
Marketing programs Description Duration
Digital marketing TK Max company
include digital marketing
via emails, website,
social sites etc.
In 2 times of month
Advertisements Company will give
advertisements on their
own website, television,
social media so people
can attract and purchase
their goods and
services.
2 days in week
Newspaper TK- Max promote
their organization to
gives ads on
newspaper. Like big
articles on
newspaper etc.
1 time in week

MONITORING AND
MEASUREMENT TECHNIQUES
 It depends on company marketing strategies. It also refers that planes we
develop for company that is worked or not.
 The main reason of company defines the various techniques which helps to
increase the marketing rates of the company.
 Measurement techniques is defines the roles of companies. TK MAX is
retailers brand of the company and this mainly refers the marketing
strategies
 hich is help-s to make strategic planes. Monitoring techniques which
company applying in their business.

REFERENCES
 Aras, M.,et.al., 2017, July. The Effect of Service Marketing Mix on
Consumer Decision Making. In International Conference on Education,
Science, Art and Technology. (pp. 108-112).
 Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research.
Cengage Learning.
 Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text.
Sage.