TK Max Marketing Strategy: Enhancing Business Growth & Profitability

This report presents a marketing plan for TK Max, focusing on strategies for business growth and increased profitability. It emphasizes the importance of a basic marketing plan encompassing an executive summary, identification of target customers, unique selling propositions, pricing and positioning strategies, distribution plans, and promotional strategies. The report also highlights the need for a detailed, coherent, evidence-based marketing plan, incorporating realistic timelines, expert insights, and warnings. Furthermore, it underscores the significance of a strategic marketing plan, including market and environment analysis, marketing targets, and marketing mix elements such as price, product, promotion, placement, people, physical environment, and process. The plan aims to enhance TK Max's competitive position and achieve desired goals and objectives effectively. Desklib provides access to this document and many other resources to aid students.

TK MAX bussines
Task 3

1. Basic marketing plan
• In order to grow business successfully and effectively TK max managers
should evaluate and made a basic marketing plan in order to deliver better
and quality services to customers that helps to increase sales and
profitability

Cont.
• Executive summary: Executive summary will help to summarise important things in the
marketing plan which should be considered during the plan in order to provide strengthen
and effectiveness. Employees, advisors and overview of plan should be included in
executive summary.
• Target customers: The section will help business to determine who are their target
customers. Being able to more clearly identify your target customers will help you both
pinpoint your advertising effectively.

Cont.
• Unique selling propositions: Unique selling proposition refers to make unique
path of selling products and service which helps to make a differentiate to other
competitor in the market.
• Pricing and positioning strategy: Pricing and positioning strategy is crucial for
TK max in order to make a premium brand from others that helps to provide
services with low prices.

Cont..
• Distribution plan: Distribution plan involved things in which how will
customer will buy products and services involved effectively.
• Promotions Strategy: Promotional strategy will help to provide full
information regarding products and services offered in the market towards
customers in order to increase sales and profitability.

2. Detailed coherent evidence based on
marketing plan
• TK Max must market products and services in order to gain maximum
exposure that helps to become a strong competitor in the market
effectively which also help to increase profitability and production.

Cont.
• Finding information: The plan is based on information that useful and
relevant information and data is required to make an effective plan
• Realistic Timeline: Simply telling a customer that a product has more than
90% satisfied users does not mean that people will be lining up at the door
looking to purchase the products or services.

Cont.
• Experts Insights: Evidence-based marketing plan will also include quote
and experts insight.
• Warnings: Simply because a company decides to use evidence in a
respective marketing campaign does not mean the company will
experience an increase in sales or become a success

3. Strategic marketing plan
• Market and environment analysis: Market and environment analysis is
important for the firm in order to assess what is the market actual position
of firm in order to make strategies and plans effectively.
• Marketing target: Marketing target is also crucial in order to target what
the business needs to achieve in order to increase sales and profitability.
• Marketing strategy: Strategy and plans are formulated by management in
order to achieve market sales and profitability which also help to
accomplish desired goals and objectives effectively.

Marketing mix:
• Price- The amount of money needed to buy products
• Product- The actual product
• Promotion (advertising)- Getting the product known
• Placement- Where the product is located
• People- Represent the business
• Physical environment- The ambiance, mood, or tone of the environment
• Process- How do people obtain your product

References
• Baker, M. J., 2014. Marketing strategy and management. Palgrave Macmillan.
• Fifield, P., 2012. Marketing strategy. Routledge.
• Gnizy, I. and Shoham, A., 2014. Uncovering the influence of the international
marketing function in international firms. International Marketing Review. 31.
1. pp. 51-78.
• Grönroos, C. and Ravald, A., 2011. Service as business logic: implications for
value creation and marketing. Journal of service management. 22. 1. pp. 5-22.

Thank You