This presentation analyzes the economic challenges faced by TK Maxx, focusing on issues like reduced demand due to the COVID-19 pandemic and supply chain disruptions. It explores the impact of these problems on the company's profitability and market share. The presentation proposes solutions such as implementing attractive marketing strategies, offering discounts, and networking with local suppliers to mitigate these challenges. It also assesses the time required for each solution to yield results, differentiating between short-term and long-term strategies. The conclusion emphasizes the importance of understanding the economic environment and proactively addressing issues to ensure the company's stability and future success, with references to relevant academic sources.
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