TK MAXX Business Essentials: Competitive Analysis and Market Review

This presentation provides an overview of the business essentials of TK MAXX, a retail sector company founded in 1994. It explores the external and internal environments using Porter's Five Forces model, analyzing competition, potential new entrants, bargaining power of suppliers and customers, and...Read More

BUSINESS ESSENTIALS

Table of Content
• Introduction
• Discussion
• Conclusion
• References

INTRODUCTION
Business itself is an essential element in the current scenario. It is composition of external and internal
environment which requires various strategies. Organisation undertaken in this presentation is TK
MAXX which was founded in 1994 and deals in retail sector. It will explain the competitive
forces, market size, structure and key issues faced by the company

Porter's competitive forces
It is an analyses instrument or model which uses five
forces model to describe the intensity of competition
and level of profitability in an industry.
Competition in the industry : The importance of this
force is the number of competitors and their ability to
threaten a company.

CONTINUE.....
Potential of new entrant : A companies power is also affected with the entry of new company in
the same industry.
Bargaining power of suppliers : This force is concerned with how easily the suppliers can
increase or decrease the prices of raw materials.

CONTINUE....
Bargaining power of customers : This is
concerned with the bargaining power of
customer through which customer can ask for
either decrease the price or provide high
quality products.
Threat of substitute : It is concerned with the
substitute options available in the market
which can be a serious threat for the
company.

CONTINUE....
Market size of TK MAXX : TK Maxx’s recorded an impressive 12 per cent increase in net
sales for its second quarter up to £7.2 billion. It has 515 stores in entire Europe and the
number of employees working in UK is 1335.
Market structure : TK Maxx operates in a retail sector which is highly competitive in UK. It
uses various business strategies for effectively competing in the market.

CONTINUE....
Market size of TK MAXX : TK Maxx’s recorded an impressive 12 per cent increase in net
sales for its second quarter up to £7.2 billion. It has 515 stores in entire Europe and the
number of employees working in UK is 1335.
Market structure : TK Maxx operates in a retail sector which is highly competitive in UK. It
uses various business strategies for effectively competing in the market.

CONTINUE...
Problems faced by the TK MAXX
Throughout its operations it faces various problems and they are :
Lack of funds : In retail sectors it requires huge amount of money
for advertising and promotional activities so that they can
compete in market.
Poor workforce : When workforce is not efficient enough to
concentrate on organisations functions and objectives so that it
can attain goals effectively and efficiently.

CONCLUSION
This presentation has concluded that There are various strategies and factors which are to be taken
into consideration to meet business objectives. This has been explained with the help of porter's
five forces model which is a useful tool in evaluating the firms competency level and profitability.

REFRENCE
Stim, R., 2016. Contracts: The Essential Business Desk Reference. Nolo.
Wirtz and et, al., 2016. Business models: Origin, development and future research perspectives. Long
range planning.49(1). pp.36-54.

Thank you