Marketing Essentials Task 3: T.K Maxx Marketing Plan Analysis Report

This report provides a marketing analysis of T.K Maxx, a subsidiary of TJX Companies. It begins with an introduction to marketing and its role in distributing products to target customers. The report then presents a basic marketing plan, including a company overview, vision, mission, and a detailed SWOT analysis identifying the company's strengths, weaknesses, opportunities, and threats. It explores the STP approach, defining the segmentation, targeting, and positioning strategies. The report covers the controlling and monitoring aspects of the marketing plan, emphasizing the importance of evaluating business activities for achieving long-term objectives. It examines the marketing mix elements, including product, price, place, promotion, people, process, and physical evidence. Finally, the report concludes by highlighting the importance of a well-defined marketing plan and the application of marketing functions and the 7Ps and 4Cs of the marketing mix for T.K Maxx to maintain its market position.

MARKETING
ESSENTIALS
TASK 3

Table of contents
 Introduction.
 Basic marketing plan.
 Conclusion.
 References.

Introduction
Marketing is a process which helps company to distribute their
products and services to desired customers from manufactures.
Marketing can also be defined as, the activity, set of institution
and process for creating, communicating, delivering and
exchanging offerings that have value for customers, clients,
partners ad society at large. With the help of marketing,
organisation are able to market or sell their products to target
market or customers in order to satisfy their needs and
requirements

Basic marketing plan.
Company Overview: T.K Maxx is a subsidiary of
TJX Companies and was founded in 1994. It is
headquartered in Framingham, Massachusetts. The
company is operating in many countries such as
United Kingdom, Australia, Ireland, Germany,
Poland, Austria, etc. and has numerous stores across
the globe.

Cont…
 Vision: Their corporate vision is to grow a global
off price and Value Company.
 Mission: To deliver to the market every day a
rapidly changing assortment of quality brand name
merchandise priced 20% and 60% less than the
regular price of specialty stores and departmental
stores.

Cont…
SWOT Analysis:
STRENGTHS
 TJX is the parent company of T.K Maxx and is
one of the best brands across the world.
 Manufactures excellent products.
 Company is blessed with strong and an expert
workforce.

Cont…
WEAKNESSES
 Not enough global presences as compared to other
rival teams.
 Many departments’ stores have few categories

Cont…
OPPORTUNITIES
 Company can increase their number of products as
they are currently offering.
 There is increase in the demand of home based
products.

Cont…
THREAT
 Inventory issues.
 Rise in fuel can lead to increase in transportation
costs.
 Threat from new entrant.
 Competition form already existing brands.

Cont…
STP Approach
 Segment- Middle/ Upper Middle class people.
 Target Group- Middle/ Upper Middle class people.
 Positioning- Designer brands at affordable prices.