This report provides a comprehensive marketing analysis of TK Maxx, a major retail company. It begins by outlining the key roles and responsibilities of the marketing function, including marketing information systems and product/service management. The report then explores the interrelationship between the marketing division and other functional units such as human resources and finance. A comparative analysis of TK Maxx's marketing mix elements (product, price, promotion, and place) with those of River Island is presented. The core of the report is a basic marketing plan developed for TK Maxx, encompassing its vision, mission, goals, and objectives. It includes a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, followed by an STP (Segmentation, Targeting, Positioning) approach. The plan outlines growth strategies such as market penetration, market development, product development, and joint ventures. Finally, it incorporates the 7 Ps of marketing (Product, Price, Place, Promotion, People, Process, and Physical Evidence) to provide a holistic view of TK Maxx's marketing efforts. This report offers valuable insights into TK Maxx's marketing strategies, providing a detailed overview of the company's approach to the retail market.