TK Maxx Promotion: An Overview of Tools, Techniques, and Impact

This essay provides an overview of the promotion strategies employed by TK Maxx to attract potential customers and establish a strong brand image. It discusses various tools and techniques used by the company, including online platforms such as Twitter, Instagram, and Facebook to reach a broad audience and enhance sales. The analysis also covers traditional advertising methods like newspaper ads and television commercials, highlighting their effectiveness in generating awareness and reaching potential customers. The essay references academic journals to support its analysis of TK Maxx's marketing activities and their impact on the company's growth and success.

Promotion

What is promotion
It is the technique of advertising the products and
services of the company so that they can attract the large
group of potential customers. In context to TK Maxx,
promotion helps the company to make the best use of
their available resources so that they can get the establish
the good brand image in the market. There are different
tool and technique which is used by the TK Maxx, which
is explained as follows:

Tool and Techniques of Promotion
There are different tool and technique which is used by the TK Maxx, which
is explained as follows:
 Online platform: It is the technique of advertising the products and services of the company and
TK Maxx is using the Twitter, Instagram and Facebook as to cover the large group of buyers who
can contribute in enhancing the sale of the company.
 Advertising: It is the technique in which the company is advertising their brand by using various
online and offline platforms so that they can increase the sale of the company.

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 Newspaper: It is the traditional approach of promotion but it can be reach to the local people as
well so the TK Maxx is advertising in newspaper so that the awareness can be generated to the
large audience.
 Television: It is the most effective tool of promotion which can be used by most of the
organsiation as the people are approachable to this tool. TK Maxx give the advertisement in the
television so that they can reach to their potential customers.

REFERENCES
Books and Journals
• Monteiro, P., Correia, A. and Braga, A., 2020, September. R&D and Marketing Activities as
Factors for Marketing Innovation. In ECIE 2020 16th European Conference on Innovation and
Entrepreneurship (p. 403). Academic Conferences limited.
• Jadhav, R.J., 2020. Significant Role of Digital Marketing in Business Growth and Success in
2020. NOLEGEIN-Journal of Management Information Systems, pp.8-13.
• Gyanwali, S., Yadav, U.S. and Gyanwali, M., 2021. Owner-Manager Perception on
Entrepreneurial Marketing: A Study of MSMEs in the Western Region of Nepal.