Investigation into Current Trends: TK Maxx Retail Performance

This report investigates current trends within the retail industry, focusing on TK Maxx. It begins with an introduction outlining the project's aims, objectives, and significance, emphasizing the impact of social media on customer satisfaction, online shopping trends, and branding. A comprehensive liter...Read More

INVESTIGATION IN
CURRENT TRENDS IN TK
MAXX

TABLE OF CONTENTS
1. INTRODUCTION.......................................................................................................................3
2. LITERATURE REVIEW............................................................................................................3
3. RESEARCH METHODOLOGY.................................................................................................5
4. RESULT AND DISCUSSION....................................................................................................6
5. CONCLUSION............................................................................................................................8
6. RECOMMENDATION...............................................................................................................8
REFERENCES................................................................................................................................1

1. INTRODUCTION
Background
These projects show the latest trending on retail industry to provide customers
satisfaction and influencing the behavior of the customers through social media. It also shows
how customers service can improve and online shopping can be implemented in retail industry.
Aim: To analyze the impact of social media on customer satisfaction: a study on TK Maxx
Objective:
 To develop the understanding relating to all latest trends to provide better customer
satisfaction
 To examine influence on social media over the consumer service with regard to TK
Maxx.
 To evaluate the latest trend of Branding and Online shopping used by customers.
 To Suggest some measures on enhancing better satisfaction among the consumers.
These research is all about customer satisfaction that enhance by implementing the latest
trends and influence on social media to provide better customer satisfaction. The impact of social
media on consumer influences the behavior towards company.
This topic is important because it shows the importance of social media on retail sector
to satisfies the customers and how the latest trends help to provide better customers service.
Implementing social media on retail industry increase the working efficiency of organization to
provide experience to customers.
This research finds about the impact of social media implying the latest trends to provide
better customers' satisfaction, experience, online shopping trends and branding of TK Maxx.
Further, shows how consumers behavior can be change through implying various strategies and
how retail industries provide better services to their customers.
2. LITERATURE REVIEW.
Theme Concept Trends to provide customers Better Satisfaction.
From the Blazquez, Boardman, Xu (2019) point of view, social media is one of the
trending factor that is used globally. It is majorly used for interaction between the company and
customer to solve the queries and problem towards company. However, it also increases better
customer satisfaction level and experience towards the social media and company. Further,

consumers understand about the social media and their benefits that are can be used by
customers and company. Company are using social media to increase their revenue through
online sale to customers. Company uses to improve customers satisfaction level through online
shopping and solving queries arises from customer side.
Negi (2020) also mention that, company is using social media for promotion and
expanding their market. Through social media company attract more of customers to gain the
new experience to use company's services. Almost, all companies had adapted the trend of social
media for promoting and selling of goods and service through online platforms.
Theme Influence of social media over the consumer service.
The Chakraborty and Bhat (2018) stated that, social media is one of the important aspect
for companies to provide customers service, better experience and customers satisfaction from
the company. Retail industry is now growing more in online shopping sector due to change in
customer preference through online website and apps to place an order goods. It is important for
companies to enhance better customers service and experiences level through online. On of the
major reason to grow in online retail store is it saves time and cost of customers. It also shows
company responsiveness towards their customers the company culture of working in market and
improving through adopting the latest trends available in market.
Further, Tran (2020) supported above statement that, it also reduces the price and cost of
products company is offering. As, it reduces the cost of product, profit margin increases for
company. However, social media is one of the largest platforms where customers are engaged
through many things. Social media influence the behavior of costumers through online marketing
and services given by company that satisfies and better experience is gained.
Theme Impact of Online shopping and branding of Retail industry.
As noted by Zissis, Aktasnd and Bourlakis (2018) companies are using the latest trend on
social media to improve customers experience. Customers satisfy when they found new
experience of shopping through online platforms. The company uses various social media
campaigns that gain various reviews and quarries from customers side that increase the brand
name and promotion of goods and services they are offering to customers. When company meet
customers expectation and fulfill it needs and wants, save time and cost through online shopping
that attract customers most and easy to used to make purchase. It increases the customers'
satisfaction towards the company that is being providing numerous services' ad easy access to

order through online shopping app or through company's website. Companies get their feedback
through online shopping service that improve working and attract more of customers. Campaign
which are run by company to interact with the customers and solve their problems and quires
also shows then customers service by company and enhance the working company through
online shopping.
Patel, Trivedi and Yagnik (2020) found that, at some point online shopping fail to attain
to customer satisfaction level or satisfied experience. Through online shopping, customers are
unable to know about the product quality and authenticity of product that are given by company.
There branding of company through online marketing sometimes shows late results to attain the
objective of promotion. It also sometimes deliver wrong article to customers in bulk orders.
Customers are mostly preferred physical consideration for products that they any to purchase and
are not relied on online reviews.
3. RESEARCH METHODOLOGY
This section shows the techniques used to collect the data from the respondents in order
to identify, extract and analysis of information can be gathered. It shows the reliability and
validity of data.
Data: There are two type of data, qualitative and quantitative data. Qualitative data is a data
which is used by scholar that shows the theoretical data, methods and technique which are used
in research. Whereas, quantitative data is numerical data which is collected statistical or more
use of numerical for data aggregation analysis. It shows the procedure of data that has being used
by researcher in order to gather, measure and analyze accurate information related to specific
topic of survey by making use of standard validated techniques (Ragab and Arisha, 2018). For
collecting the data, primary and secondary are the two main sources to collect useful data on the
topic for the successful research. Primary method is one of the main source where researcher
direct collected data from interview of various respondents or participation. Many of sources of
primary method are Interviews, focused group observation and online survey are few method
used by researcher to proceed the research further. On the other hand Secondary data is another
data collection method used by scholar in which it utilizes of different online news, sources,
books and journals, published articles to extract necessary data. It can be stated that secondary
data include making use of existing information through research study and applicable

documents. In the present research, scholar had used secondary qualitative data to know the final
results.
Resources: To conduct the research, secondary data resources are used to gather, interpret and
analyzing of data. This resource are books and journals, articles and blogs, new and secondary
data which is published by some authentic authors. This resource are already published and used
by many other scholar who are conducted research on the same topic (Silva, Hassani and
Madsen,2019). It assists scholar to known more detail of research topic which is being conducted
and analysis the data more easily.
Elaborate of data: In this research, researcher will use secondary to know the finding of topic
and how collected data is being used for the research. Data is being analysis and interpret the to
know the final result of research conducted and shows main aim had achieved or not.
Source: E commerce Trends UK for 2020: What Online Retailers Should Keep an Eye On
4. RESULT AND DISCUSSION.
From the above analyze, it appears that social media is an important part factor that is
being trending in market nowadays. TK Maxx is used their social media page to promote their
product in market and to engage with customers to solve their problems and queries. It builds a
trust and customer satisfaction towards the company in order to gain more loyal customers.
Social media is one of the important factor that is being growing in retail industry. Consumers
are demanding more through online instead to physical visit in store. It also helps company to
work online as it has wider reach of customers and save cost of company. Social media assist TK
Maxx to expand the target market and provide services to new customers to increase the revenue.
It also assists company in pricing policy in market that attract more of customers. TK Maxx
attract more of customer through their effective price and offering to customers. Through social
campaign, interaction with the customers enhance the customer satisfaction level towards the
company and shows the responsiveness of company towards their customers in market. As social
media is easy to access, customers are more likely to spend their time on social media that
increase the chances of company to attract through various online techniques.

Source: How to prove the impact of social media on business. 2021
Interpretation: The above diagrams shows the result from social media that has increased the
brand share of voice in market. In gradually increase after the effective social media marketing
and usage of online shopping by TK Maxx.
Source: How to prove the impact of social media on business. 2021
Interpretation: The above diagram shows the increase in sale through online social media that
has influence the behaviour of consumers. With the usage of internet, it shows how TK Maxx
increase their sales volume after the involving in social media and online shopping trend has
used by company.

This seems to support that Social media has taken an important position as a
communication tool. People across globe use social media to interact with each other. Industries
are using social media as there marketing strategy. Through social media platforms like
Facebook, Instagram and twitter share their experiences and review the satisfaction level
towards the service or product that are consumed. TK Maxx is using different strategies that
attract more of customers towards company and increase the market share. Product awareness in
market is one of the major strategy which is used by company to attract more customers. It
increases the customer satisfaction level and shows product offering and quality hat is being
provided by company to meet the expectation of customers. The buying decision of consumer
can be influence through social media by giving new experiences and services that are given to
customers that are connected with company. They also offer there loyal customers for the
product and shows the effective customers services that is being given from company side.
5. CONCLUSION
From the above research scholar had conducted on social media, it is found that, social
media is an important factor to use by TK Maxx as it gradually increase the sales and market
through online marketing. It also enhances the customer satisfaction as they are shows with
effective usage on the TK Maxx. Online marketing campaign shows attract more of customers in
market as their brand and product awareness can be seen through online marketing. However,
social media shows the influence in behavior of customers towards the company and increase
customers satisfactions. The connection between customers and company build a strong bond
through social media and assist company to provide with better customer experience and
services. Also, the finding show that customers are more prefer to use social media as there
online shopping for product as it save time and cost. TK Maxx is more likely to increase their
efforts on social media marketing to communicate and solve the problems that are facing by
customers for their products after respond from online sales.
6. RECOMMENDATION
From the above research, TK Maxx has started their efforts on social media. Overall
company is performing good in market but there are some recommendation that enhance the
company sales and brand value.

 TK Maxx should focus more on the social media marketing that help to generate more
leads and attention of customers in new market. It increases the chances of customers to
attract towards the company increase the sales volume.
 Company should communicate and engage with the customers to solve their problems
and queries more frequently. It enhances customer satisfaction towards company and
create loyal customers.
 Campaign should be created more frequently in order to attract more customers and
effective marketing that give new experience to customers. It also increases the branding
of company that increase the market share and goodwill that more customers towards
company.

REFERENCES
Books and journals.
Blazquez, M., Boardman, R. and Xu, L., 2019. International flagship stores: an exploration of
store atmospherics and their influence on purchase behaviour. International Journal of
Business and Globalisation, 22(1), pp.110-126.
Negi, S., 2020. Supply chain efficiency framework to improve business performance in a
competitive era. Management Research Review.
Chakraborty, U. and Bhat, S., 2018. The effects of credible online reviews on brand equity
dimensions and its consequence on consumer behavior. Journal of promotion
management, 24(1), pp.57-82.
Tran, H.T., 2020. The Influence of Digital Marketing on Consumer Purchase Decisions toward
Fast Fashion Products(Bachelor's thesis, Università Ca'Foscari Venezia).
Zissis, D., Aktas, E. and Bourlakis, M., 2018. Collaboration in urban distribution of online
grocery orders. The International Journal of Logistics Management.
Patel, J.D., Trivedi, R.H. and Yagnik, A., 2020. Self-identity and internal environmental locus of
control: Comparing their influences on green purchase intentions in high-context versus
low-context cultures. Journal of Retailing and Consumer Services, 53, p.102003.
Ragab, M.A. and Arisha, A., 2018. Research methodology in business: A starter’s
guide. Management and Organizational Studies, 5(1), pp.1-14.
Silva, E.S., Hassani, H. and Madsen, D.Ø., 2019. Big Data in fashion: transforming the retail
sector. Journal of Business Strategy.
Online
How to prove the impact of social media on business. 2021. [Online]. Available through:
<https://www.talkwalker.com/blog/prove-the-impact-of-social-media-on-business>
E commerce Trends UK for 2020: What Online Retailers Should Keep an Eye On. 2020.
[Online]. Available through:<https://www.e-xanthos.co.uk/blog/ecommerce-trends-uk-what-
online-retailers-should-keep-eye-on>
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