Globalisation's Role in TKMAXX's Business Success: A Case Study

This dissertation proposal investigates the influence of globalization on the success of TKMAXX, a multinational retail company. The research aims to analyze how globalization affects TKMAXX's business performance, identify challenges encountered during international expansion, and explore strategies for achieving further success. The study includes a review of relevant literature, outlines the research questions, aims, objectives, and methodology, including data collection methods and a timescale. The proposal highlights the importance of globalization for businesses, particularly in accessing new markets and resources. The research will employ both primary and secondary data collection methods, including questionnaires and literature review from books, journals and online articles. The findings are expected to provide insights for TKMAXX's management and other businesses seeking to leverage globalization for growth.

DISSERTATION
1 – Research Proposal
Dissertation Title
How Globalisation can drive a
business to success: A case of study
for TKMAXX
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Contents
Background to Research Topic 3
Background to Research Organisation 3
Research Rationale 4
Research Question (s) 4
Research Aims and Objectives 5
Research Methodology 5
Timescale 5
Resources 5
References 6
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Background to Research Topic
Globalization is determined as the integration of two or more nations, businesses,
government and people across the world with the motive of mutual growth. Changing
expectation of individuals across the world has initiated this concept and influenced
businesses to execute their business activities at international scale so that they can easily
become successful (Clark, 2014). The term globalisation has also enhanced access to the
foreign market which ultimately maximises capability of the businesses as it can easily access
to several resources which are essential for their business growth. The main concept of
globalization has not only provided benefits to the businesses but at the same time it has open
up range of options for the customers too as they are able to approach their favourite in
international market too. Additional it also enhances availability of cheaper products across
the world. Along with this, it also creates huge job opportunities for the employees too as
they are getting variety of job options within their local area as well as international
marketplace. This directly reduces unemployment rate worldwide as it is increasing quality of
jobs for candidates which also leads to enhancement of standard of living as well as
environment quality.
The term globalization is also providing opportunities to business association which
leads to enhancement of businesses opportunities as well as profitability at international
market scale in rapid manner (Arman and et. al., 2015). Along with this benefits and positive
aspects the term globalization has its own drawback as well as challenges too which directly
placing negative impact over the business performance of the company. The main issue
which creates lots of issues for businesses is increasing competition at marketplace. Also,
expectations of the customers are also increasing from the localise businesses as customers
thinks that these companies also offer products which are offered by international brands.
This is directly creating huge difficulty for the local companies.
The present investigation has been conducted for TKMAXX a large-scale subsidiary
company of TJX companies. The respective company belongs to retail sector and headquarter
in Framingham, Massachusetts, US. Operational activities of this company are being operated
at international market place. The top management team of this enterprise has analysed that
its business managers are not able to handle their work performed with the interaction of
international countries. In order to improvise their understanding over the same, its top
management team has planned to conduct research on the globalization and how it
contributes in the success of TKMAXX while they are executing their work at international
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market scale in effective manner. Along with this, the top management team of this company
is aiming to focus on exploring overall globalization associated information in order to utilise
it effectively while executing business activities in international marketplace. In this regard, it
has been prepared the aims, objectives, and questions of the present research.
Background to Research Organisation
TK MAXX has huge customer base within local as well as international marketplace
too. The respected company has opened its very first international store in Bristol in the year
1994. Founders has modified its name from TJ MAXX to TK MAXX in order to avoid
confusions with the British retailer TJ Hughes settle down its store within the United
Kingdom effectively. In the year 2007, the respected company has focused opening its new
stores within UK. The main motive behind this to convert the image of this store as the larger
department which offers product range to its customers in rightful manner. It mainly deals in
apparel and home goods which are being offered in all its stores throughout Australia,
Germany, Austria, UK, Ireland, Poland and the Netherlands. Later the company has also
entered e commerce site where it has initially focused on offering handbags to its customers
but later it has enhanced its product range with other accessories items too. With the passing
time business of this company has been extended towards in many countries. At present
stage, it owns almost 515 stores across Europe and around 38 stores in Australia. The
company is now aiming to expand its business and other leftover regions too in order to
maximize their profitability as they are getting opportunities to approach more number of
customers at international scale. Along with this, TK MAXX is also getting opportunities to
develop their relationship with the other firms too that will directly provide them support in
improvising their business performance with effective collaboration with them.
Research Rationale
The major purpose of choosing present subject as this research theme is the personal
interest of investigator towards this subject as it is one of the emerging topics worldwide.
Along with this, by conducting research on this subject investigator will be able to improve
his/her research skill, communication skill, analytical skill and many other skills which will
directly help them out in conducting more effective research soon (Partake, 2015). In context
to TKMAXX, it can be said that this investigation will develop knowledge of managers as
well as other readers about the concept of globalization and how it supports businesses in
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attaining success in quicker manner. This will directly provide guidance to businesses to
make use of these knowledge and attain success in their respective field by implementing
rightful strategies. This will also support them in improving their business performance.
Research Questions
 What are globalization and its importance for businesses?
 How globalization influences business performance of TKMAXX?
 What are the various challenges experienced by TKMAXX while globalising their
business?
 What are the different strategies by which TKMAXX can attain success?
Research Aims and Objectives
Research aim
The research aim for proposed study is “To analyse role of globalization in the
success of large-scale multinational organisation.” A case of study for TKMAXX.
Research objectives
 To develop understanding on the concept of globalization and its importance for
businesses.
 To analyse influence of globalization over the business performance of TKMAXX.
 To determine various challenges experienced by TKMAXX while globalising their
business.
 To explore different strategies by which TKMAXX can attain success.
Research Methodology
This section provides detailed knowledge on different methods that has been adopted
by investigator for conducting presentation research in adequate manner. In order to conduct
this study in detailed manner researcher has made use of range of methods for obtaining
valuable outcomes towards the same (De Vos, 2012). Few of the main terms used in this
section are described as below in detailed manner.
Timescale
This simply specifies the actual time limit that is taken for performing research in
adequate manner. In order to conduct present research effectively researcher has made use of
Gantt chart which is mainly used to represent overall activities of research along with its
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starting and finishing time. This specifies overall work in the pictorial format. Usage of this
Gantt chart helps investigator in completing overall research in the timely manner.
Resources
Data collection is considered as the method through which investigator gathers
desired information from different sources. Main data collection methods are primary and
secondary. Primary method of data collection effectively provides raw information to
researcher which is completely fresh and authenticate (Findlay and et. al., 2012). This is so
because investigator can easily gather primary information by directly communicating with
the targeted people. Main sources of primary method are questionnaire, survey, focus group,
observation etc. On the other hand, secondary method of data collection is the one in which
investigator gathers information from already conducted researches or published data. This is
method is suitable for gathering bulky information in lesser time frame. Main sources of
secondary method are books, journal, online article, newspaper and other published data. For
performing this investigation effectively, researcher has made use of both the primary and
secondary method of data collection. In primary method investigator has used questionnaire
whereas in secondary method books, journal and articles has been used for completing
literature review section effectively.
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References
Books and Journals
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Davidson, R. K., and et. al., 2012. The impact of globalisation on the distribution of
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Hirsch, J., Johnson, M. P. and Schmalleger, S., 2015. Implementation of sustainability
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Online
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