Analysis of Communication Media Used by TLC Aged Care Home

This report provides an analysis of the communication media utilized by TLC Aged Care Home, focusing on various platforms to connect with the public and promote its services. The report identifies key communication channels such as advertising through print, digital, and social media; sales promotion strategies; event and experience marketing; public relations and publicity; direct and database marketing including calling, texting, mailing, and internet; online and social media marketing, particularly pop-up advertisements and website development; mobile marketing; personal selling through door-to-door visits; and word-of-mouth marketing. The report concludes that these communication media platforms are crucial for TLC Aged Care to effectively reach its target audience, expand its business, and meet the expectations of the aged people. The report references various academic journals and online resources to support its findings.

All The Possible
Communication Media
Used By TLC Aged Care
Home

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
The communication media acts as a platform for connecting different computer
equipment to communicate with each other. It provides facility of communication, transfer data
to large number of people across long distance through internet forums, email, teleconferencing
and many others (Communication media, 2019) . To better understand the concept of essay select
TLC aged care home, which was founded in 2015 to provide primary care and industry training
to residential aged care services. There is identified all the possible communication media for
TLC aged care home.
MAIN BODY
Communication media is essential tool in which exchange information & data to
communicate with outsider of companies. In the context of TLC provides different
communication platforms that is easily utilise to communicate with public about its business.
Such as Advertising, sales promotion, events and experience, public relations and publicity,
Direct marketing, interacting marketing, personal selling, word of mouth marketing etc. These
platforms provide several facilities to TLC to communicate with aged people and provide their
services to them.
Advertising
In advertising consist of any paid kind of non personal presentation and creativity for
promotion (Communication media methods. 2019). They are identified services through print
media, digital media, social media and broadcast media etc.
Sales promotion
Sales promotion apply by TLC for gain short term incentive to motivate to aged for buy
services for consumer promotion, business and sales force promotion and trade promotion.
Events and Experience
For events and experience TLC create campaigns to interact and communicate with
customers and sponsor of activities like sports, entertainments many others.
Public relation and Publicity
To create public relation and publicity TLC focus on a range of programs aimed directly
at the company's staff or indirectly at customers, other companies, authorities, and press to
support or safeguard the picture of a company or its single product communications.
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Direct and database marketing
Another good communication platform for the TLC is direct marketing where consist of
calling, text, mailing, fax as well as internet to communicate with specific customers and
prospects.
Online and social media marketing
Marketing when conducted through online and other social network then it involves
development of web sites, sending e-mails to targeted consumer group. This for of marketing is
getting popular day-by-day and includes pop up advertisement on social media and displaying
advertisements before an online game or video.
Mobile Marketing
The interactive marketing good communicate media for TLC where they develop online
activities for aged people who take interest in online activities and schedule program to connect
with customers. So it will help to provide services in direct manner and raise awareness,
establish good brand image of their products & services (Park and et.al, 2016) .
Personal Selling
Many times required different communication platform to reach people so word of mouth
marketing helps to engage with customers face to face, in written and through electronic
communication where define about the business and related services that provides to aged people
for care. In the last communication media applied by the TLC that is personal selling where TLC
appoint sales person who goes door to door and meet on personal level to people with one or
more perspectives for creating presentations, answering questions and procuring orders. There
are consisting of present sample, incentive programs and many others (Liu and Yang, 2016).
There are eight communication media platforms which is possible for TLC to communicate with
aged people and helps top expand their business.
CONCLUSION
As per the above discussion it has been concluded that communication media platforms
important for every business that helps to reach customers and present products in effective way.
TLC applied these tools to interact with aged people and provide medical services. Through
different methods expand their business activities and fulfil the expectations of people.
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REFERENCES
Books and Journal
Park, M. J. and et.al, 2016. Policy role of social media in developing public trust: Twitter
communication with government leaders. Public Management Review. 18(9). pp.1265-
1288.
Liu, D. and Yang, C. C., 2016. Media niche of electronic communication channels in friendship:
A meta-analysis. Journal of Computer-Mediated Communication. 21(6). pp.451-466.
Online
Communication media. 2019. [Online]. Available through:
<https://www.techopedia.com/definition/14462/communication-media>
Communication media methods. 2019. [Online]. Available through:
<https://communicatedblog.wordpress.com/2016/06/01/the-8-modes-of-
communication-communications-mix/>
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