Tourism, Leisure, Event Management: Innovation, Technology & TLE

This report examines the critical role of innovation systems within Tourism, Leisure, and Event Management (TLE), focusing on the interplay between technology, innovation, and entrepreneurship. It highlights how technologies like QR codes benefit host destinations by enhancing tourist experiences and promoting sustainability. The report identifies key stakeholders in TLE, such as tourists, tour operators, and internal teams, and analyzes their roles in adopting and implementing innovative solutions. Furthermore, it delves into effective strategies for TLE businesses to manage innovation processes, emphasizing the importance of adapting to technological advancements to attract global travelers and improve service delivery. The conclusion underscores that integrating technology like QR codes enables businesses to provide better services and attract more customers by offering easy access to information and engaging content.

Running head: TOURISM, LEISURE AND EVENT MANAGEMENT
Tourism, Leisure and Event Management
Name of the Student:
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Executive Summary
The main focus of this paper is on the Tourism, Leisure and Event management. It has
assessed the role of regional and organisational innovation systems to TLE along with the
relationship in between technology, innovation and entrepreneurship in TLE. The paper has
briefly presented the idea of TLR management and its stakeholders along with their roles that
they play in the adoption of innovation. The paper has thoroughly addressed each of the
criterions that are provided to follow by using different relevant academic sources and adapting
theoretical models and frameworks.

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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Conclusion.......................................................................................................................................6
References:......................................................................................................................................7

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Introduction
TLE or Tourism, Leisure and Event management are primarily focused on the leisure of
the common people. The term leisure is referred to as the quality of the travelling experience
throughout the country (Papatheodorou 2016). People are often seen as interested in spending
their leisure time in attractive locations. This paper is going to elaborate on assessing the roles of
the regional and organisation innovation systems to TLE and the relation in between the
entrepreneurship, innovation and technology in TLE. It would also shed light on how the
technology and innovation could benefit the host destination (focal campus) and how technology
could be used as a driving force for the sustainability in TLE. The paper would also discuss
about the way TLE businesses effectively manage the process of innovation and about the TLE
related stakeholders along with their roles in the adoption of innovation.
Discussion
The role of regional and organisational innovation systems to TLE- One of the best
innovation systems in the modern world is the Quick Response Code (QR code). It is also
regarded as the best technological implementation for the organizations. It is an automated
process that detects the relation of the webpage (Schaffer 2015). Hence, the customers today do
not need to put the web addresses of the pages in order to search any information. They just now
scan the link which directly takes them to their desired webpage. According to (), the
organizations are now also providing the website link in their brochures so that the customers
could easily avail their services through their online websites. However, it is also to note that the

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tourists do not show that much of interest in searching the links for acquiring detailed
information regarding their preferred rides and banquets from TLE. QR code gives the tourists
and the other customers to get an opportunity to gain detailed knowledge regarding different
events and tour packages (Jin and Sparks 2017). Hence, this technology has assisted the
organisations in obtaining competitive advantage.
The links between technology, innovation and entrepreneurship in TLE- According to
Albastroiu and Felea (2015), QR code is one of the latest technologies that is now used by all the
organisations in advertisements, packages or leaflets and brochures. The smartphone users now
can simply scan those codes and get the necessary information about the ones that they need in
details. However, it is also to state that one of the most significant advantages of the QR code is
that the users or the customers do not need to type any kind of URL addresses in the brochure.
They could just simply scan the provided advertisement which in turn gives them an east and
immediate access to the website of the organisations where they can see the service and product
specifications in detail. Furthermore, in this context Santos (2015) has stated that many firms
have made use of the QR codes in their product and service advertisements as the consumers
could access the website of the brand directly from QR code. Hence, the technology of the QR
code plays a very important role in entrepreneurship in the organisations’ marketing strategies. It
has also increased the popularity and brand value of the companies.
TLE-related stakeholders and the role they play in the adoption of innovation- Tourists
are considered to be the most important external stakeholder of a tourism organisation, whereas
the tour guides, agents and the employees are considered to be the internal stakeholders of the
same. The research and the development team of an organisation implements technological
innovation in an organization and the marketing team implements new marketing strategy in

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order to publish QR codes in the company’s digital advertisement and in the social media
advertisements. Research and development team implements individual QR codes for each and
every services of an organisation and then they place picture gallery, videos, the details of
packaging inclusive of the rates and the tourists’ feedback in the QR codes. This made the
customers to directly search about their interested packages. Almost each and every organisation
have implemented the QR codes for their company website to let the customers scan the QR
code and reach company websites. Now-a-days, the customers have lost their patience of long
processes and this smart technological implementation in the companies has reinforced the
relationship in between the clients, tourists and organisations.
How innovation and technology can benefit the host destination- There are many
organisations in the present world of innovation that have implemented innovation technologies
in their business operations for attracting the global travellers towards their businesses. The
market value of each of these organisations are been increasing with a rapid pace with these
implementations. The technology of QR code has greatly attracted the global customers and
tourists and they have been highly satisfied with this technology implementation as this has made
their work and searching process very easy and convenience (Angeloni 2016). It has also helped
the organisations in their expansion to the host destinations and countries. It is to note that the
tourists globally prefer focal campus and the good service provided by the TLE. Hence, the
technology of QR would help the travellers and the tourists for gathering information about
different services and products of the companies. In this way this new and innovative technology
would assist the organisation in expanding the businesses in the host country.
How can technology are used as a driving-force for sustainability in TLE- the TLE is
inclusive of different kind of pictures from the adventure activities and from the wedding

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ceremonies in their advertisement as because of the fact that it is very expensive (Choudhary et
al. 2016). There is also another technique that is adopted by the organisation and that is of
combining the playlists and the greeting cards which in turn has helped in the making of the
posters extremely interesting and attractive at the same time. It is also to mention that the
organisations around the world has have provided its customers many offers via the technology
of QR codes (Tulk 2018). With the same, the organisations have also added the feedback of the
clients regarding their experiences through the customer feedback videos in their advertisement.
This helps in making the new and potential customers to feel the true experience through the
experience feedback of other tourists. In this way, the companies also gain market preference and
brand value in the market through making the use of QR codes. This implementation in the
companies would also help them to sustain in their very nation as because of the fact that
customers are likely to be attracted towards the latest and innovative technologies (Hair et al.
2015). Hence, it is to state that technology implementation in the workplace would improve the
organisational situation.
How can TLE businesses effectively manage innovation? – The TLE businesses are
dependent on the presentation of the company, the tourist spot and the services that the company
provides. The market value of the TLE Company is based on its services (Larson et al. 2016).
Hence, the innovation technology in TLE improves the organisational service. The customers
and tourists would get detailed information simply from the QR codes. It would help the tourists
to watch the video directly from the Youtube. Hence, it can be said that the TLE business has
implemented technical innovation for attracting the customers and to provide better services to
them.

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Conclusion
From the above discussion, it can be concluded that with the implementation of the
technology of QR codes in the businesses of the TLE, the tourists all over the world can now get
detailed information from those QR codes. The tourist now could watch the video equipped with
tourists; feedbacks directly from the Youtube. Hence, the business of TLE has implemented
technical innovation in order to attract more number of global customers towards its business and
so as to provide them better service as well. This technology has also enabled the customers to
gather information and knowledge about the attractive tour packages as well as any upcoming
events.

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References:
Albastroiu, I. and Felea, M., 2015. Enhancing the shopping experience through QR codes: the
perspective of the Romanian users. Amfiteatru Economic, 17(39), p.553.
Angeloni, S., 2016. A tourist kit ‘made in Italy’: An ‘intelligent’system for implementing new
generation destination cards. Tourism Management, 52, pp.187-209.
Choudhary, K., Boori, M.S., Kupriyanov, A. and Kovelskiy, V., 2016, March. Analysis of urban
spatio-temporal land use/cover change and expansion with their driving force through remote
sensing and GIS in Samara city, Russia. In Advanced Materials, Mechanical and Structural
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Jin, X.C. and Sparks, B., 2017. Barriers to offering special interest tour products to the Chinese
outbound group market. Tourism Management, 59, pp.205-215.
Larson, K.L., Nelson, K.C., Samples, S.R., Hall, S.J., Bettez, N., Cavender-Bares, J., Groffman,
P.M., Grove, M., Heffernan, J.B., Hobbie, S.E. and Learned, J., 2016. Ecosystem services in
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Papatheodorou, A., 2016. The impact of civil aviation regimes on leisure travel. In Aviation and
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Santos, J.F., 2015. QR Code adoption and mobile marketing practices in Portugal: An empirical
study. International Journal of Marketing, Communication and New Media, 3(5).

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Schaffer, V., 2015. Social media: A conduit for increasing knowledge and skill for capacity
building. e-Journal of Social & Behavioural Research in Business, 6(2), p.20.
Tulk, S.A., 2018. Comprehensive business marketing methodology integrating business,
community, community organizations and consumer, and simultanously integrating and adapting
technologies: internet, mobile device, location navigation, application and QR code technology.
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