TLH251 Research Methods: Quantitative Portfolio - Data Analysis

This assignment focuses on quantitative research methods within the context of tourism, hospitality, and events. It includes three key components: designing a questionnaire with a mix of open-ended and close-ended questions to gather data from respondents in a service or attraction environment; carrying out descriptive statistics on a dataset (content missing); and performing a chi-square test (content missing). The questionnaire sample includes questions related to knowledge, frequency of visits, motivation, satisfaction levels, and demographics, aimed at gathering insights for service quality improvement. Desklib offers a wide array of study tools and resources, including past papers and solved assignments, to support students in their academic endeavors.

Research Methods for
Tourism, Hospitality and
Events

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Item 1: Designing a Questionnaire..............................................................................................3
Item 2: Carrying Out Descriptive Statistics on a Data Set..........................................................5
Item 3: Chi Square Test...............................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Quantitative Research can be stated as the procedure of gathering and analysing the data
which is in numerical form. It can be utilised to find out the averages and patterns, test casual
relationships, make predictions and generalise outcomes to wider population. It is a systematic
investigation of phenomenon in which mathematical, statistical and computational techniques are
utilise to get more accurate outcomes of study. This project develops the quantitative portfolio
that includes three items - questionnaire design, statistical testing: descriptive analysis and
statistical testing: chi square test.
MAIN BODY
Item 1: Designing a Questionnaire
Quantitative research is a strategy which emphasizes on quantifying data collection and
analysis. In research study, quantitative data is collected through questionnaire which is an
instrument which includes set of questions that aims to gather information from respondent. A
questionnaire consists of mix of open-ended questions and close ended questions. There are
different kinds of questionnaire available improving customer satisfaction questionnaire,
company communication evaluation questionnaire, multiple choice questionnaire, dichotomous
questions, computer questionnaire, in house survey etc. The sample questionnaire prepared in
this study consists of multiple choice questions which are close ended. This will help in getting
the responses respondents for a Service or attraction that operates in events, tourism or
hospitality environment.
Questionnaire
Name –
Age –
Address –
Email -
Q 1) Do you have knowledge regarding event, tourism and hospitality?
a) Yes
b) No
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Q 2) How often you visit the place before?
a) Very often
b) Once in a month
c) Weekly
d) Rarely
Q 3) According to you, what is the main motivation to visit the place?
a) Special event
b) Culture
c) Education
d) Family activity
e) Other
Q 4) To what extent are you satisfied from the visit in an event?
a) Highly satisfied
b) Satisfied
c) A little satisfied
d) Not satisfied
e) Neutral
Q 5) What is your age group among the following –
a) 18 – 24 years
b) 25 – 30 years
c) 31 – 40 years
d) 41 – 60 years
e) Above 60
Q 6) How satisfied you are from the quality of services provided to you in the event?
a) Highly satisfied
b) Satisfied
c) Neither satisfied nor dissatisfied
d) Dissatisfied
e) Highly dissatisfied
Q 7) Provide some suggestions which assist in improving the service quality
- - - - - - - - - - - - - - - - - -
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Please answer all the questions. Thank You !!
Item 2: Carrying Out Descriptive Statistics on a Data Set
Item 3: Chi Square Test
CONCLUSION
5

REFERENCES
Books and journal
Tkalec and et. al., 2017. The effect of film industry on tourism: Game of Thrones and
Dubrovnik. International Journal of Tourism Research, 19(6), pp.705-714.
Tolkach, 2016. Asia Pacific tourism trends: Is the future ours to see?. Asia Pacific Journal of
Tourism Research, 21(10), pp.1071-1084.
Mikulić, 2018. Strategic crisis management in tourism: An application of integrated risk
management principles to the Croatian tourism industry. Journal of destination
marketing & management, 7, pp.36-38.
Qian, 2019. Education research in tourism: A longitudinal study of 77 articles between 2008 and
2017. Journal of Hospitality, Leisure, Sport & Tourism Education, 24, pp.120-129.
Towner, and Orams, 2016. Perceptions of surfing tourism operators regarding sustainable
tourism development in the Mentawai Islands, Indonesia. Asia Pacific journal of
tourism research, 21(11), pp.1258-1273.
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