TLM Agency, Inc. Startup Roles

This report details the critical roles and responsibilities for a new marketing and advertising agency, TLM Agency, Inc. The CEO outlines the necessary qualifications and experience for the CMO (Chief Marketing Officer), CFO (Chief Financial Officer), and CTO (Chief Technology Officer). Each role requires a bachelor's degree in a relevant field and several years of experience. The CEO also plans to hire additional staff in marketing, sales, accounting, and IT, emphasizing the importance of building a strong team. A PRN event planning specialist will be hired as needed. The report cites sources discussing startup roles and marketing team structures.

TLM Agency, Inc. Critical Roles for Start-up
For my company TLM Agency, Inc. I will need to hire experienced individuals for my start-up
team because we’re a marketing and advertising company, it’s essential to specified the
necessary experience and qualifications to be outline in a job advertisement. Since I’m the CEO
of TLM Agency, Inc. I will primarily have an outward role in my organization. I will be meeting
with potential key investors, partners and other strategic advisors. Once I’m staff with the Chiefs
of my departments, I will also take the time out and learn to gain experience in each department.
I want to be a CEO that knows the company in and out and know how to handle other
responsibilities. I definitely want to be knowledgeable in all areas of my business. The critical
roles are as follow:
 CMO (Chief Marketing Officer) In this role, this person would be in charge of all
marketing and sales driven activities of the business. This person would need to have a
Bachelor’s degree in Communications or similar degree, with at least five years of
experience in marketing and/or sales proven skills. Preferably experience from the same
line of business a marketing or advertising agency.
 CFO (Chief Financial Officer) In this role, this person would be in charge of all financial,
accounting, budgeting, cash management and reporting decisions. This person will need
to have a Bachelor’s degree in accounting or financial management and at least five years
of experience in accounting roles or similar.
 CTO (Chief Technology Officer) In this role, this person will be in charge of all
technology decisions for the company. This person will need to have a Bachelor’s degree
in Information Systems or similar with at least ten years of experience working in any
industry IT roles with advanced technology. This person will also need to have some sort
of experience in Information Security to protect all the company’s information.
Within each role, I will give my Chief Officers the sole responsibility to hire at least one to two
people to start with handling the daily responsibilities of the organization. The roles will be
marketing and sales professionals, payroll and accounting clerks and IT technicians. Each person
in these roles will need to have experience in these areas because I want to build a strong team to
take the company in the direction I want it to go. I will also hire a PRN as needed, event
planning specialist for special events jobs we would acquire. Since special events aren’t on a
rolling basis for my organization as of yet, this person would be on call when needed. In this
role, this person would need to have at least two years of experience in event planning for
corporate and entertainment with proven skills.

References:
Deeb, George. "Startup Roles & Responsibilities." AlleyWatch. N.p., 14 Jan. 2014. Web. 02
Apr. 2017.
Alton, Larry. "The 7 Critical Roles of Your Marketing Team." The Huffington Post.
TheHuffingtonPost.com, 19 Feb. 2015. Web. 02 Apr. 2017.