TLM Agency, Inc. Business and Marketing Strategies Report

This report provides a detailed analysis of TLM Agency, Inc., a full-service advertising, marketing, public relations, and special events agency. The report examines the company's mission, services, pricing structure, and developments to date, including its focus on the entertainment, fashion, and hospitality industries. It explores the company's legal status, ownership, strengths, and strategic positioning within the advertising and marketing industry, highlighting its commitment to creating brand awareness and building long-term client relationships. The analysis also includes an overview of the industry's growth, market opportunities, and barriers to entry, as well as the company's long-term vision for expansion and brand development.

TLM Agency, Inc.
Company Description
TLM Agency, Inc. is a full service advertising, marketing, public relations and special events
agency, specializing in entertainment, fashion, hospitality, corporate and brand identity. Our
goal is to create an experience that goes beyond expectations by developing an advertising and
marketing strategy that identifies the needs and meeting the objective of the task at hand. We
aim to connect the brand and the consumer by offering integrated solutions that can help in
creating brand awareness among clients. Conveniently located in the Washington, DC area, the
company was founded by Tanesha L. Matthews in March 2016, who had a vision to create a
brand marketing agency due to her experience assisting friends in the entertainment industry
with several ideas from street marketing, advertising and promotions. TLM agency focus is to
create campaigns and special events that strengthens the image and brands of our clients.
Mission Statement
TLM Agency, Inc. mission is to provide results-oriented advertising, marketing, public relations
designed to meet clients’ objective by providing strong marketing concepts and excelling at
customer service.
We seek to become a marketing partner with our clients.
We desire to measure success for clients through awareness, increased sales and other criteria
mutually agreed upon our agency and the client.
We’re committed to maintaining a rewarding environment in which we can accomplish by
delivering measurable results for a variety of clients.
Product and Services
All services for Advertising, Marketing and Public Relations will be based upon client’s
advertising efforts, size, campaigns and marketing budgets.
Advertising and Marketing service prices will be at a fixed-fee or project based price by
estimating the cost of the project times the number of hours required for the project and the
hourly rate of the agency. The fixed amount will be 50% upfront with the final amount due at
the completion of the project. TLM Agency, Inc. standard rate is $125 per hour.
Public Relations service prices will be based upon the scope of the campaign and the client.
Prices varies ranging from $125 per hour to $500 per hour. TLM Agency, Inc. does offer a
standard monthly retainer of $500.00 per month. Rates can be adjusted on all services based
upon the client’s needs.
Special Events service prices will be at a fixed-fee or project based price based upon the client’s
needs and event’s budget. The fixed-fee will be estimated by the number of hours required times

the agency standard hourly rate. The fixed amount will be 50% upfront and the final amount due
48 hours prior to the event. TLM Agency, Inc. standard rate is $125 per hour.
Developments to Date
Since founded in March 2016, TLM Agency has not begun operation fully at this time however,
we’ve worked on some small advertising and marketing campaigns such as assisting the owner
of the alcohol brand “Erotique Liqueur” with marketing and promotions in and around the
Washington, DC, Maryland and Virginia areas. We also worked with a well-known celebrity on
their existing clothing line pitching new ideas for their Women’s Active wear line. To date,
we’ve also represented several clients in brand marketing, promotions and public relations
services. TLM Agency, Inc. anticipates an official launch as of July 1, 2017.
Legal Status and Ownership
TLM Agency, Inc. is owned and operated by Tanesha L. Matthews, CEO. TLM Agency is
registered in the District of Columbia as an S-corp. TLM Agency, Inc. does offer equity to
potential investors.
Company Strengths and Strategic Position
Here at TLM Agency, Inc. we always seek breakthrough results that transform our services into
powerfully positive and new ways. We demonstrate time and again the value of advertising and
marketing through ROI and measurement because we aim to deliver the top-tier services that our
clients hope for and should expect. We’re consistent in meeting very high client expectations
and our clients will always know where they stand. We consistently find and fuel interest and
credibility for our clients by keeping them up to date with the latest industry trends, while
producing successful services. We’re in the business at building long-term relationships and
programs that work.

TLM Agency, Inc.
TLM Agency, Inc. is a full service advertising, marketing, public relations and special events
agency, specializing in entertainment, fashion, hospitality, corporate and brand identity. Our
goal is to create an experience that goes beyond expectations by developing an advertising and
marketing strategy that identifies the needs and meeting the objective of the task at hand. We
aim to connect the brand and the consumer by offering integrated solutions that can help in
creating brand awareness among clients. Conveniently located in the Washington, DC area, the
company was founded by Tanesha L. Matthews in March 2016, who had a vision to create a
brand marketing agency due to her experience assisting friends in the entertainment industry
with several ideas from street marketing, advertising and promotions. TLM agency focus is to
create campaigns and special events that strengthens the image and brands of our clients.
Industry Analysis and Trends
Industry Overview
The advertising and marketing industry has grown over the past five years due to growing
corporate profit and proliferation of digital media, in which have broaden agencies to target their
audiences. Not all industry trends have been positive over the past five years, as more
individuals have access to marketing media through an increasingly wide variety of devices.
Audiences have become much more fragmented, forcing agencies to get creative in marketing
efforts in reaching broad audiences. Overall, within the past five years, the industry grew
relatively well as results are expected to increase. Revenue had increase at an annualized rate up
to 39% in 2016. In 2016 alone, the industry increase to 1.0% to 44.2 billion as companies spent
more on marketing campaigns than they did prior to 2016. According to the United States
Census Bureau, between 1997 to 2012, the revenue per capita had increase by 36.6% The total
economic growth increase within that same timeframe by 20.5%. The number of establishments
had grown as well to 27.0%.

Market Opportunity
According to a friend of mine that worked in the entertainment industry in the Washington, DC
area, there are a lack of marketing agencies for entertainment. The majority of the agencies in
this area are gear towards the federal government and corporate businesses. They do have some
entertainment clients however, a lot of their staff lack the experience of working in the
entertainment industry and the clients aren’t satisfied with their work. My agency will be gear
towards working within the entertainment industry even though Washington, DC is the home of
the political arena, there are several entertainment venues and celebrities that need a marketing
agency specifically to cater to their needs.
Barrier of Entry
I feel that the barrier of entry would be since times are tough, consumers are only purchasing
what they need. They’re also putting their work in the hands of a start-up agency. I think that
would be more of a challenge. This is when my experienced staff with years of proven skills in
their industry come into play. Once the consumer would know their projects and campaigns are

in the hands of experience individuals, I know they would be a client of TLM Agency, Inc.
Getting out there and networking and connecting with professionals would be the key into a
successful business.
Long Term Opportunities
I look at this business as being a long term opportunity and building an empire that I can pass on
to my children and generations to come. I choose to be an S-corp because I have other business
ventures that I want to launch under the TLM Agency, Inc. brand. I feel with hard work and
determination I would be able to succeed and this vision of mine would come to life.
References:
HR2 Econ Report Page. (n.d.). Retrieved April 02, 2017, from
http://thedataweb.rm.census.gov/TheDataWeb_HotReport2/econsnapshot/2012/
snapshot.hrml?NAICS=541613
Writer, L. G. (2013, June 10). The Average Hourly Rates for Public Relations Services.
Retrieved April 02, 2017, from http://work.chron.com/average-hourly-rates-public-relations-
services-21859.html
Advertising Agencies in the US: Market Research Report. (n.d.). Retrieved April 02, 2017,
from https://www.ibisworld.com/industry/default.aspx?indid=1433
Leonard Deshield, Marketing Representative in the area of Entertainment and
communications (April 2017) Washington, DC